Postgraduate certificate Visual Merchandising and Retail Experience

Visual merchandising works as one of the most immediate, long-lasting and effective influences on the consumer in the Fashion Business. The representation of the brand is supported by an enveloping communication style, which creates identification environments in the customer who visits the establishment, both physically and virtually in any of its channels. Learn with TECH about all aspects of this development with the skills of an expert. They will learn, apply and boost their business with the most up-to-date knowledge in this area of work.

University certificate

Duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

Start date

Credits

6 ECTS

Financing up to

3 months

Price (first year)

See price

The world's largest school of business”

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.

Study at the world's largest online university and guarantee your professional success. The future starts at TECH”

The world’s best online university according to FORBES

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future”

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success.

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others.

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries.

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world.

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies.

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics.

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.”

TECH is the world’s top-rated university by its students.

Leaders in employability

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development.

99% of TECH graduates find a job within a year of completing their studies.

Syllabus

The contents of this program have been developed by the different teachers of this Postgraduate certificate, with a clear purpose: to ensure that our students acquire each and every one of the skills necessary to become true experts in Visual Merchandising and Retail Experience.

The content of this Postgraduate certificate will allow you to learn all aspects of the different disciplines involved in this field: a very complete and well-structured program that will lead you to the highest standards of quality and success.

A comprehensive teaching program, structured in well-developed teaching units, oriented towards efficient and swift learning that is compatible with your personal and professional life"

Syllabus

The Postgraduate certificate in Visual Merchandising and Retail Experience at TECH Global University is an intensive program that will prepare you to design and implement the necessary tools and strategies in this form of sales and customer relationship.

The content of the program is designed to promote the development of skills that will allow you to make decisions with greater rigor in the changing environment of the fashion industry.

Throughout the program, the student will analyze a multitude of practical cases through individual and team work. It is, therefore, an authentic immersion in real business situations.

This Postgraduate certificate deals in depth with different areas of the company and is designed to specialize managers who understand project management from a strategic, international and innovative perspective.

A plan designed for professionals in this field, focused on your professional improvement and that will prepare you to achieve excellence and extreme capacity in this work context. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the competencies to solve critical situations in a creative and efficient way.

This Postgraduate certificate takes place over 6 week and consists of 1 module:

Module 1. Visual Merchandising and Retail Experience

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Visual Merchandising and Retail Experience completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Visual Merchandising and Retail Experience

1.1. Introduction to Visual Merchandising. Evolution of Commercial Spaces
1.2. Fashion Stores up to the Present Day
1.3. Architectural Analysis of Stores. Space Design Tools

1.3.1. Approach: Place, Background and Intention
1.3.2. Exterior: Shop Window and Facade
1.3.3. Interior

1.3.3.1. Plant Layout and Atmosphere
1.3.3.2. Furniture, Signage and Materials

1.4. Space Design: The Store of the Future
1.5. From the Business Idea to the Store Experience

A learning process so complete and exciting that it will become a unique experience of professional and personal growth"

Postgraduate Certificate in Visual Merchandising and Retail Experience

The application of marketing strategies in the interior design of fashion stores favors both the visual crystallization of the brand's identity and the increase of sales, since it makes possible the reorientation of the customer's attention, through the creation of a shopping experience. Bearing in mind that our main interest is to provide spaces for professional specialization, we have created this program focused on the evolutionary study of commercial spaces. The curriculum covers, specifically, the architectural analysis, the different forms that the exterior (shop windows, facades) and interior layout (floor plan distribution, furniture, signage, materials) can take, and the strategies to build atmospheres coherent with the mission, vision and objectives of the company. At the end of this theoretical-practical course, it is expected that students, through the incorporation of the knowledge obtained in the exercise of their daily work activity, will be able to develop organizational tactics that attract and motivate the user enough to purchase the products.

Postgraduate Degree in Visual Merchandising and Retail Experience

With this postgraduate degree offered by TECH Global University it is possible to strengthen the necessary skills for the materialization of visual merchandising experiences. From the mastery of the contents proposed by our teaching team, professionals interested in this subject will make use of the tools of space design to combine them with the perception of fashion companies. In addition, they will also deploy their creativity in the selection of efficient communicative techniques, such as storytelling, which will allow them to transmit the relevant elements and the particularities of their value production chain. With this background, the graduate of the Postgraduate Certificate in Visual Merchandising and Retail Experience will be able to elaborate optical itineraries that play a mediating role between the salesperson and the customer and that favor the loyalty of the latter. In this way, the future expert will be able to position the stores in the market and ensure their competitiveness, involving the buyer not only in the commercial transaction, but also in the development of the brand's identity imprint.