TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

TECH designs all of its programs with the objective that future graduates will find in them the opportunity to broaden their academic curriculum without having to give up their professional life. Hence, the idea of offering 100% online qualifications with content that can be downloaded from any device with an Internet connection, so that the professional can decide when and from where to access the program. Without limits or schedules. 

Get the educational edge that will allow you to become the best Social Media manager and differentiate yourself from the competition" 

Syllabus

For the development of the syllabus of this Postgraduate certificate in Social Media TECH has taken into account the professional criteria of the teaching team, based on the maxims of relevance, quality and efficiency. As a result, the graduate will find in this qualification a complete program, based on the broadest information on the different concepts that encompass social networks, web 2.0, digital marketing and corporate blogging. 

You will also have at your disposal; 150 hours of material, not only theoretical but also practical, with which you will be able to contextualize each section of the syllabus. In the Virtual Classroom you will also find additional content that will allow you to go deeper into each module as you wish. 

A 100% online qualification, accessible from any device and in which the student will find the entire program from the beginning of the educational activity. These characteristics make it a unique opportunity to improve your professional résumé at the hand of a prestigious university, at the same time that you continue with your professional life. 

This Postgraduate certificate in Social Media takes place over 6 weeks, and it consists of 1 module:  

Module 1. Social Media

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Social Media completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Social Media 

1.1. Web 2.0 

1.1.1. Organization in the Age of Conversation 
1.1.2. Web 2.0 is all about People 
1.1.3. New Environments, New Content 

1.2. Social Media Strategies 

1.2.1. Corporate Communication Plan 2.0 
1.2.2. Corporate PR and Social Media 
1.2.3. Analysis and Evaluation of Results 

1.3. Social Media Plan 

1.3.1. Designing a Social Media Plan 
1.3.2. Defining the Strategy to Be Followed in Each Media 
1.3.3. Contingency Protocol in Case of Crisis 

1.4. Approach to Network Positioning: SEO and SEM 

1.4.1. Introduction to SEO and SEM 
1.4.2. How Search Engines Work 
1.4.3. User Behavior 

1.5. Generalist, Professional and Microblogging Platforms 

1.5.1. Facebook
1.5.2. Linked In
1.5.3. Google+
1.5.4. Twitter

1.6. Video, Image, and Mobility Platforms 

1.6.1. YouTube 
1.6.2. Instagram 
1.6.3. Flickr 
1.6.4. Vimeo 
1.6.5. Pinterest 

1.7. Corporate Blogging 

1.7.1. How to Create a Blog?
1.7.2. Content Marketing Strategy 
1.7.3. How to Create a Content Plan for Your Blog? 
1.7.4. Content Curation Strategy 

1.8. Online Marketing Plan 

1.8.1. Online Research 
1.8.2. Creating an Online Marketing Plan 
1.8.3. Configuration and Activation
1.8.4. Launch and Management 

1.9. Community Management: 

1.9.1. Functions, Duties, and Responsibilities of the Community Manager 
1.9.2. Social Media Manager 
1.9.3. Social Media Strategist 

1.10. Web Analytics and Social Media 

1.10.1. Setting Objectives and KPIs 
1.10.2. Digital Marketing ROI 
1.10.3. Viewing and Interpreting Dashboards 

Knowing in depth the functions, tasks and responsibilities of the Community Manager will allow you to establish and manage more effective strategies in a communication company"