Postgraduate certificate Customer Centric Strategy & Predictive Marketing

In this course, the key aspects that define the purchase decision process of the luxury consumer are discussed. Through this program we observe essential aspects such as the lifestyle and preferences of this type of consumer, focusing on the analysis of the luxury market and the evaluation of the Customer Journey of this sector. Through the study of this program, the qualities of the luxury product and the research of the prediction of trends in consumer behavior are investigated. It also provides the tools to determine the buying behavior of the luxury consumer. To know what the motives, desires, needs or reasons are that lead the consumer to buy a product or service. Understand the stages of the consumer buying process and the psychological and social aspects that can affect consumer behavior.

University certificate

Duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

Start date

Credits

6 ECTS

Financing up to

3 months

Price (first year)

See price

The world's largest school of business”

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.

Study at the world's largest online university and guarantee your professional success. The future starts at TECH”

The world’s best online university according to FORBES

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future”

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success.

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others.

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries.

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world.

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies.

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics.

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.”

TECH is the world’s top-rated university by its students.

Leaders in employability

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development.

99% of TECH graduates find a job within a year of completing their studies.

Syllabus

The program of this Postgraduate certificate Customer Centric Strategy & Predictive Marketing is developed by the best experts in the industry, who have poured their knowledge and experience in a complete and up to date syllabus, with a historical basis that reaches to the present day. It covers the latest developments in the sector, such as the fact that brands take into account their plural and global audience. Its 100% online format allows students to study it at the time and place that best suits their availability, schedules and interests, and in just 6 weeks they will have a quality program, typical of the sector.

Luxury as a generator of culture or art associated with luxury are two issues that you will explore in depth with this Postgraduate certificate"

Syllabus

The Postgraduate certificate in Customer Centric Strategy & Predictive Marketing at TECH Global University is an intensive program that prepares you to master the fashion industry landscape through new predictive marketing techniques. The content of the program is designed to promote the development of the skills required for this service.

The Postgraduate certificate deals in depth with the impact of visual language in the sales projection of fashion brands, current trends and the profile of new consumers, among others. A quality content designed by the best experts in the sector in this curriculum with which professionals will develop from a strategic, international and innovative perspective, with the aim that the student achieves excellence in a field as competitive as fashion and luxury.

This Postgraduate certificate is developed over 6 week and is structured into 1 module:

Module 1. Customer Centric Strategy & Predictive Marketing

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate certificate in Customer Centric Strategy & Predictive Marketing completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self manage your study time.

Module 1. Customer Centric Strategy & Predictive Marketing

1.1. Fashion Engagement

1.1.1. The Lifestyle of the Luxury Client
1.1.2. Individual Identity and Brand Projection
1.1.3. The Impact of Visual Language

1.2. Commitment to Luxury Customers

1.2.1. The Lifestyle of the Luxury Client: Values and Priorities
1.2.2. The Dynamics of Consumption in the Luxury World
1.2.3. Discovering Luxury Retail and E-tail

1.3. Trends in Millennials Y Z: Prosumers

1.3.1. The New Shopping Preferences
1.3.2. Participation and Prosumer
1.3.3. Purchasing Habits in the Luxury Industry

1.4. The New Customer Journey in Fashion and Luxury

1.4.1. Decision-Making in the Purchase of Luxury Goods
1.4.2. Information Gathering and the Purchase Decision
1.4.3. Product Evaluation and After-Sales Service

1.5. New Preferences of the Luxury Consumers

1.5.1. The Pace of Fashion Trends
1.5.2. Consumer Habits in the New Setting
1.5.3. Who's in Charge in the Luxury Sector?

1.6. Current Fashion Consumer Behavior Regarding Trends

1.6.1. Novelty, Trends and Hype
1.6.2. Macrotrends and Microtrends
1.6.3. The Diffusion Cycle and Design Innovation Theory

1.7. Big Data & Predictive Marketing

1.7.1. Between Art and Science
1.7.2. Scientific Interpretation of Social Facts
1.7.3. Predictive Marketing

1.8. Experiential Marketing in the Perfume Industry

1.8.1. Beauty as a Gateway to Luxury
1.8.2. The Multisensory Experience
1.8.3. Ecocosmetics and Niche Brands

1.9. Concept Store Dynamics: Off Product Branding

1.9.1. Marketing through an Intangible Value
1.9.2. Art, Culture and Design in a Physical Space
1.9.3. Digital Format of the User Experience

1.10. Post Covid-19 Fashion and Luxury Consumer Trends

1.10.1. Irreversible Changes after the Pandemic
1.10.2. The Shopping of the Future
1.10.3. Integrating Technology and Sustainability in the Mind of the New Consumer

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"

Postgraduate Certificate in Customer Centric Strategy & Predictive Marketing

Discover the keys to success in the world of customer-centric marketing with our Postgraduate Certificate! At TECH Global University, we offer you the opportunity to acquire the necessary skills to excel in the marketing field and take your strategy to the next level. Our Postgraduate Certificate is taught in the form of online classes, which gives you the flexibility to study from anywhere and at any time. With online classes, you don't have to worry about fixed schedules or commuting. You can access the Postgraduate Certificate course content from the comfort of your home or even while you are on the go. In addition, online classes allow you to progress at your own pace. You can review the material as many times as you need to make sure you fully understand the concepts. With access to interactive resources and practical examples, you'll be prepared to apply your knowledge in real-world situations.

Master Customer Centric Strategy and Predictive Marketing

In our Postgraduate Certificate in Customer Centric Strategy & Predictive Marketing , you'll explore the most effective strategies for putting the customer at the center of your marketing approach. You will learn how to understand your customers' needs and desires, segment your market and personalize your messages for greater impact. In addition, you will discover predictive marketing techniques that will allow you to anticipate customer behavior and make data-driven decisions. You will learn how to use data analysis tools and techniques to obtain valuable information and predict trends, which will give you a competitive advantage in the marketplace. If you're ready to excel in the exciting world of customer-centric marketing, TECH Global University is the perfect place for you. Our Postgraduate Certificate is designed by industry experts and gives you the skills you need to excel in this ever-evolving field. Become a highly skilled and in-demand professional in the marketing field, enroll in our Postgraduate Certificate and get ready to drive your career success!