San Miguel Arregui, Patricia
Digital Marketing Professor at ISEM Fashion
كلية التصميم
كلية إدارة الأعمال
كلية الصحافة والإعلام
كلية ألعاب الفيديو
الخبرة العلمية والعملية
- Professor of digital marketing at ISEM Fashion Business School and the University of Navarra. Degree in Advertising and RR. PP. from the Complutense University of Madrid and a doctorate from the University of Navarra, she has specialized in the analysis of consumer behavior and the processes of opinion leadership and influence among people
- After completing the Executive Fashion MBA at ISEM, she created the Digital Fashion Brands digital impact analysis observatory (digitalfashionbrands.com), of which she is currently the director
- Within her work as a teacher and researcher, she is Visiting Scholar at the Università della Svizzera italiano, Visiting Research at the Fashion Institute of Technology in New York and at the University of Florence-Department of Economics and Management; as well as speaker at various national and international communication and marketing conferences.