Achieve a level of excellence as a sports professional by serving on a board of directors" 

Sport is a transversal discipline that in recent years has grown internationally, becoming an economic sector with a great impact on the GDP. That is why the sports professional who is immersed in this environment must have a managerial knowledge that will help them improve their professional profile. Likewise, they should know all the areas that have an impact on sports, such as finance, law, marketing, communication, events or new trends.

This program, specially designed to meet the needs of coaches, athletes and professionals related to the sports world who wish to bring a fresh and innovative vision to the management of a Sports Entity. For this reason, each module will provide the student with high-quality and in-depth theoretical content. Each topic was designed based on building a logical and orderly knowledge on the part of the student for a better understanding and in turn a greater assimilation of the contents in order to be able to apply successful MBA in Sports Entities Management at a practical level.

One of the characteristics that differentiates this program from others is the relationship between the different topics of the modules at a theoretical level, but above all at a practical level, so that the student obtains real examples of MBA in Sports Entities Management , as well as the professional world of sports, resulting in the student being able to build knowledge in the most complete way.

In addition, it is composed of a very complete legal-sports content, in order to have relevant information in this field. It will provide the student with a general vision of the sports environment, as well as knowledge of all the areas that make up MBA in Sports Entities Management : legal, financial, strategic, events, marketing, communication, without forgetting to provide basic managerial skills applied to sports. In addition, graduates will have the opportunity to access an exclusive set of 10 complementary Masterclasses, taught by a renowned professor renowned internationally in the Management of Corporate Associations, within the field of sports.

You will have the opportunity to access an exclusive set of 10 complementary Masterclasses, taught by a renowned professor renowned internationally in the Management of Corporate Associations, within the field of sports” 

This MBA in Sports Entities Management contains the most complete and up-to-date scientific program on the market. The most important features include: 

• The development of numerous practical cases presented by specialists in Sports Entities Management
• The graphic, schematic and practical contents of the course are designed to provide all the essential information required for professional practice
• Exercises where the self-assessment process can be carried out to improve learning
• Algorithm-based interactive learning system for decision making
• Special emphasis on innovative methodologies in personal training
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This Professional master’s degree is the best investment you can make when selecting a refresher program, for two reasons: in addition to updating your knowledge as a personal trainer, you will obtain a diploma issued by TECH Global University" 

Its teaching staff includes professionals belonging to the field of sports sciences, who bring to this program the experience of their work, as well as recognized specialists from leading companies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive learning programmed to study in real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. The professional will be assisted by an innovative interactive video system created by renowned and experienced experts in MBA in Sports Entities Management . 

This Professional master’s degree offers education in simulated environments, which provides an immersive learning experience designed to prepare for real-life situations"

This 100% online Professional master’s degree will allow you to balance your studies with your professional work while increasing your knowledge in this field"

The structure of the contents has been designed by a team of professionals knowledgeable about the implications of the program in daily practice, aware of the relevance of quality specialization in the field of the MBA in Sports Entities Management ; and committed to quality teaching through new educational technologies. All this, from a global point of view for the sake of its application at international level, incorporating all the fields of work involved in the development of the professional in the management of a sports institution.

We have the most complete and up-to-date scientific program on the market. We want to provide you with the best education"  

Module 1. Introduction to Sports Law and Management 

1.1. The Sports Environment 

1.1.1. Historical Background of Sports Law 

1.2. State Sports Regulations 

1.2.1. Sports License 
1.2.2. Sports Disciplinary Regime. Special Reference to the Fight against Doping 

1.3. Regional Sports Regulations 
1.4. Regulations Related with Sports Facilities
1.5. Introduction to Sports Management and Forms of Sports Management in Spain 
1.6. Management and Legal Aspects Derived from the Organization of Sport Events: Civil and Criminal Liability 
1.7. Broadcasting of Sports Events. Legal Aspects
1.8. Sports Contracts: Outline of the Sports Contractual Structure
1.9. Sports Intermediation 
1.10. Governance in Sports Entities 

Module 2. Organizational Structure of Global Sport 

2.1. Sports Clubs and Sports Corporations 
2.2. Federations 
2.3. Leagues 
2.4. Superior Sports Council
2.5. Spanish Olympic and Paralympic Committee 
2.6. International Sports Organization
2.7. Sport in the European Union
2.8. Other Organizations Outside the Federative Pyramid: Examples in Basketball and Paddleball 
2.9. Conflict Resolution Formulas at the National Level 
2.10. Conflict Resolution Formulas at the International Level 

Module 3. Labor Relations in Sports 

3.1. Legal Framework for Professional Sports 
3.2. Professional Athletes 
3.3. Trainers 
3.4. Referees and Sports Judges 
3.5. Athlete’s Employment Contracts 
3.6. Rights and Responsibilities 
3.7. Collective Bargaining Agreement 
3.8. Temporary Assignments and Transfers 
3.9. Contract Termination 
3.10. Social Security 

Module 4. Strategic Planning in Sports Organizations 

4.1. Introduction to Strategic Planning and Analysis in Professional Sport 
4.2. Purchase and Sale of Sports Entities 
4.3. Soccer Club Management 
4.4. Structure and Sports Planning 
4.5. Business Development and Operation of Stadiums 
4.6. Brand Development and Commercial Rights 
4.7. TV Rights. 
4.8. Internationalization of Sports Entities 
4.9. Holding Companies and Investment Funds 
4.10. Practical Business Models 

Module 5. Financial Management and Tax Aspects in Sports 

5.1. Introduction to Sports Finance 
5.2. Interpretation of Financial Reports
5.3. The General Accounting Plan (GAAP) of Sports Entities. Balance Sheet Structure 
5.4. Intangible Assets and their Appraisal 
5.5. Income Statement Structure 
5.6. Budget Production and Control. Income Sources and Regulation 
5.7. Investment and Financing Mechanisms in Sports. Sponsorship, Patronage and Other Figures
5.8. Investment Projects Appraisal. Elaboration and Possible Structure of a Feasibility Plan 
5.9. An Approach to Tax and Estate Planning for Athletes 
5.10. An Approach to Taxation of Sports Entities 

Module 6. Sports Marketing and Communication 

6.1. Introduction to Sports Marketing 
6.2. Marketing Plan 
6.3. Branding and Brand Development 
6.4. Sports Sponsorship 
6.5. Ambush Marketing 
6.6. Communication in Sport 
6.7. Digital Marketing and Sports 
6.8. Specialization in Women Sports 
6.9. Sports Marketing and Other Areas 
6.10. Trends in Sports Marketing 

Module 7. Organization of Sports Events 

7.1. Introduction to Sports Events 
7.2. Origin and History of Sports Events 
7.3. Management of Sports Events 
7.4. Planning as a Success Factor 
7.5. General Plan of the Sports Event 
7.6. Forms of Income 
7.7. Sponsorships 
7.8. Communication 
7.9. Sports Tourism and Local Promotion 
7.10. Success Stories of Sports Events 

Module 8. New Trends in Sports: Big Data & Sports

8.1. Introduction to the Use of Big Data in Sport. Current Links and Scenarios
8.2. Data Analysis Methodology. Phases and Strategies
8.3. Open Data Providers and Sources
8.4. Payment Data Providers and Sources 
8.5. Reports and Infographics: Vital Importance of the Sample 
8.6. Data Processing Tools 
8.7. Communication Applied to Big Data. In Search of the Excellence of the Material and its Sample
8.8. Introduction to e-Sports 
8.9. e-Sports Management 
8.10. Legal and Regulatory Aspects of e-Sports 

Module 9. Leadership and People Management in Sports 

9.1. Leadership Styles 
9.2. Managerial Skills 
9.3. Entrepreneurship 
9.4. HR and Talent Management 
9.5. Team Management 
9.6. Coaching Applied in Sports 
9.7. Negotiation 
9.8. Conflict Resolution 
9.9. Communicative Skills 
9.10. Pressure Management 

Module 10. Leadership, Ethics and Social Responsibility in Companies 

10.1. Globalization and Governance 

10.1.1. Governance and Corporate Governance 
10.1.2. Fundamentals of Corporate Governance in Companies 
10.1.3. The Role of the Board of Directors in the Framework of Corporate Governance 

10.2. Cross-Cultural Management 

10.2.1. Concept of Cross-Cultural Management 
10.2.2. Contributions to the Knowledge of National Cultures 
10.2.3. Diversity Management 

10.3. Business Ethics 

10.3.1. Ethics and Morality 
10.3.2. Business Ethics 
10.3.3. Leadership and ethics in companies 

10.4. Sustainability 

10.4.1. Sustainability and Sustainable Development 
10.4.2. The 2030 Agenda 
10.4.3. Sustainable Companies 

10.5. Corporate Social Responsibility 

10.5.1. International Dimensions of Corporate Social Responsibility 
10.5.2. Implementing Corporate Social Responsibility 
10.5.3. The Impact and Measurement of Corporate Social Responsibility 

10.6. Responsible Management Systems and Tools 

10.6.1. CSR: Corporate Social Responsibility 
10.6.2. Essential Aspects for Implementing a Responsible Management Strategy 
10.6.3. Steps for the Implementation of a Corporate Social Responsibility Management System 
10.6.4. CSR Tools and Standards 

10.7. Multinationals and Human Rights 

10.7.1. Globalization, Multinational Companies and Human Rights 
10.7.2. Multinational Companies and International Law 
10.7.3. Legal Tools for Multinationals on Human Rights 

10.8. Legal Environment and Corporate Governance 

10.8.1. International Rules on Importation and Exportation 
10.8.2. Intellectual and Industrial Property 
10.8.3. International Labor Law 

Module 11. People and Talent Management 

11.1. Human Resources Management by Competencies 

11.1.1. Potential Analysis 
11.1.2. Remuneration Policy 
11.1.3. Career/Succession Planning 

11.2. Performance Evaluation and Performance Management 

11.2.1. Performance Management 
11.2.2. Compliance Management: Objectives and Process 

11.3. Innovation in Talent and People Management 

11.3.1. Strategic Talent Management Models 
11.3.2. Talent Identification, Training and Development 
11.3.3. Loyalty and Retention 
11.3.4. Proactivity and Innovation 

11.4. Motivation 

11.4.1. The Nature of Motivation 
11.4.2. Expectations Theory 
11.4.3. Needs Theory 
11.4.4. Motivation and Financial Compensation 

11.5. Developing High Performance Teams 

11.5.1. High-Performance Teams: Self-Managed Teams 
11.5.2. Methodologies for Managing High-Performance Self-Managed Teams 

11.6. Change Management 

11.6.1. Change Management 
11.6.2. Type of Change Management Processes 
11.6.3. Stages or Phases in Change Management 

11.7. Executive Communication 

11.7.1. Internal and External Communication in the Business Environment 
11.7.2. Communication Departments 
11.7.3. The Person in Charge of Communication in the Company. The Profile of the Dircom 

11.8. Productivity, Attraction, Retention and Activation of Talent 

11.8.1. Productivity 
11.8.2. Talent Attraction and Retention Levers 

Module 12. Economic and Financial Management

12.1. Economic Environment 

12.1.1. Macroeconomic Environment and the National Financial System 
12.1.2. Financial Institutions 
12.1.3. Financial Markets 
12.1.4. Financial Assets 
12.1.5. Other Financial Sector Entities 

12.2. Executive Accounting 

12.2.1. Basic Concepts 
12.2.2. The Company's Assets 
12.2.3. Company's Liabilities 
12.2.4. The Net Worth of the Company 
12.2.5. The Profit and Loss Statement 

12.3. Information Systems and Business Intelligence 

12.3.1. Fundamentals and Classification 
12.3.2. Phases and Methods of Cost Allocation 
12.3.3. Choice of Cost Center and Impact 

12.4. Financial Management 

12.4.1. The Company's Financial Decision 
12.4.2. Financial Department 
12.4.3. Cash Surplus 
12.4.4. Risks Associated with Financial Management 
12.4.5. Financial Risk Management 

12.5. Financial Planning 

12.5.1. Definition of Financial Planning 
12.5.2. Actions to be Taken in Financial Planning 
12.5.3. Creation and Establishment of Business Strategy 
12.5.4. The Cash Flow Table 
12.5.5. The Working Capital Table 

12.6. Corporate Financial Strategy 

12.6.1. Corporate Strategy and Sources of Financing 
12.6.2. Financial Products for Corporate Financing 

12.7. Strategic Financing 

12.7.1. Self-Financing 
12.7.2. Equity Capital Growth 
12.7.3. Hybrid Resources 
12.7.4. Financing through Intermediaries 

12.8. Financial Analysis and Planning 

12.8.1. Balance Sheet Analysis 
12.8.2. Profit and Loss Statement Analysis 
12.8.3. Profitability Analysis 

12.9. Analyzing and Solving Cases/Problems 

12.9.1. Financial Information of Industria de Diseño y Textil, S.A. (INDITEX) 

Module 13. Commercial Management and Strategic Marketing 

13.1. Commercial Management 

13.1.1. Conceptual Framework of Commercial Management 
13.1.2. Commercial Strategy and Planning 
13.1.3. The role of Sales Managers 

13.2. Strategic Marketing Management 

13.2.1. The Concept of Strategic Marketing 
13.2.2. Concept of Strategic Marketing Planning 
13.2.3. Stages in the Process of Strategic Marketing Planning 

13.3. Managing Digital Campaigns 

13.3.1. What is a Digital Advertising Campaign? 
13.3.2. Steps to Launching an Online Marketing Campaign 
13.3.3. Mistakes in Digital Advertising Campaigns 

13.4. Sales Strategy 

13.4.1. Sales Strategy 
13.4.2. Sales Methods 

13.5. Corporate Communication 

13.5.1. Concept 
13.5.2. Importance of Communication in an Organization 
13.5.3. Type of Communication in the Organization 
13.5.4. Functions of Communication in the Organization 
13.5.5. Elements of Communication 
13.5.6. Communication Problems 
13.5.7 Communication Scenarios 

13.6. Digital Communication and Reputation 

13.6.1. Online Reputation 
13.6.2. How to Measure Digital Reputation? 
13.6.3. Online Reputation Tools 
13.6.4. Online Reputation Reporting 
13.6.5. Online Branding 

Module 14. Executive Management 

14.1. General Management 

14.1.1. The Concept of General Management 
14.1.2. The Role of the CEO 
14.1.3. The CEO and their Responsibilities 
14.1.4. Transforming the Work of Management 

14.2. Manager Functions: Organizational Culture and Approaches 

14.2.1. Manager Functions: Organizational Culture and Approaches 

14.3. Operations Management 

14.3.1. The Importance of Management 
14.3.2. The Value Chain 
14.3.3. Quality Management 

14.4. Public Speaking and Spokesperson Training 

14.4.1. Interpersonal Communication 
14.4.2. Communication Skills and Influence 
14.4.3. Communication Barriers 

14.5. Personal and Organizational Communication Tools 

14.5.1. Interpersonal Communication 
14.5.2. Interpersonal Communication Tools 
14.5.3. Communication in the Organization 
14.5.4. Tools in the Organization 

14.6. Communication in Crisis Situations 

14.6.1. Crisis 
14.6.2. Stages of a Crisis 
14.6.3. Messages: Contents and Timing 

14.7. Preparation of a Crisis Plan 

14.7.1. Analysis of Potential Problems 
14.7.2. Planning 
14.7.3. Personnel Adaptation 

14.8. Emotional Intelligence 

14.8.1. Emotional Intelligence and Communication 
14.8.2. Assertiveness, Empathy, and Active Listening 
14.8.3. Self-Esteem and Emotional Communication 

14.9. Personal Branding 

14.9.1. Strategies for Personal Brand Development 
14.9.2. Personal Branding Laws 
14.9.3. Tools for Creating Personal Brands 

A unique, key and decisive training experience to boost your professional development”