In addition to organizational skills, to be a good Event Planner you need knowledge of Finance, Marketing, Communication and Digitalization. With this Postgraduate Diploma you will walk towards professional success. Enroll now”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The content of this Postgraduate diploma includes an in-depth understanding and assessment of the ROI of an event from an economic point of view. As well as developing financial management skills and understanding the structure of communication and its tools in the event environment. Subjects that will be presented in 3 modules, in a variety of formats to provide dynamism and a better understanding through the online methodology.

You will gain a deep understanding of the relationship and influence of the communication and marketing environment on the event industry”

Syllabus

This Postgraduate diploma in Management Strategies in Finance, Marketing in Communication and Digitalization in Event Management, provides the knowledge required for the professional who works in the organizational or business sector and applies events as a tool within its strategic plan.

During the development of the program, structured in 3 specialized modules, the student will obtain the necessary tools and the most important and useful knowledge to develop professionally in the areas of strategy, budget planning, operating accounts, profit management, Cash Flow, taxation, return on investments, among other aspects related to the financial part of the event. As well as marketing, communications and digitalization; fundamental topics for the development of current and future events.

The completely online content offers the student the flexibility to advance in their professionalization. The cases proposed during the program expand your vision of real examples; and the multimedia resources allow a dynamic learning, under an innovative methodology based on Relearning, which allows a fast and effective learning of all concepts because it is based on repetition.

The 450 hours that compose this program are, therefore, used to the fullest. The student will analyze real cases of event planning, presented by expert teachers, which will allow them to acquire the necessary skills to make their profile stand out.

This Postgraduate diploma in Management Strategies in Finance, Marketing in Communication and Digitalization in Event Management is developed over 6 months and is divided into 3 modules: 

Module 1. Financial Management in Event Management

Module 2. Marketing and Communication Management Strategies

Module 3. Marketing Management and Digitalizing Events

Where, When and How is it Taught?

TECH offers the possibility to study this Postgraduate diploma in Management Strategies in Finance, Marketing in Communication and Digitalization in Event Management completely online. Throughout the 6 months of the educational program, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Financial Management in Event Management

1.1. Event Budget

1.1.1. Event Budgeting
1.1.2. Budget Timing
1.1.3. Budget Presentation

1.2. Revenues

1.2.1. Types of Revenues
1.2.2. Revenue Confirmation Possibilities
1.2.3. Revenue Payment Facilities

1.3. Expenses

1.3.1. Types of Expenses: Fixed and Variable
1.3.2. Possibilities for Action Based on Expenditure
1.3.3. Supplier Payment Agreements

1.4. Contingency Plan

1.4.1. Actions to Be Taken in the Face of Increased Expenses
1.4.2. Actions to Be Taken in the Face of Declining Revenues
1.4.3. Percentage of Unforeseen Expenses

1.5. Income Statement

1.5.1. Preparation of the Income Statement
1.5.2. Use of the Income Statement
1.5.3. Actions to Be Implemented Based on the Income Statement

1.6. Benefit Management

1.6.1. Purpose of the Event and Its Proceeds
1.6.2. Management of Scholarships and Grants
1.6.3. Investment Possibilities

1.7. Cash Flow

1.7.1. What Is Cash Flow?
1.7.2. Cash Flow Contributions
1.7.3. Actions to Be Taken Based on Cash Flow

1.8. Taxation

1.8.1. Taxation of Profits According to Use
1.8.2. VAT and Its Impact (International)
1.8.3. Difference between a Corporation and a Not-for-Profit Company

1.9. Commission Management

1.9.1. Determine the Number of Commissions Achieved
1.9.2. Customer-Based Commission Management
1.9.3. Commission Agreement with the Supplier

1.10. Amortization. ROI

1.10.1. Calculate the Return of Investment
1.10.2. ROI Timing
1.10.3. Amortization of Investment(s)

Module 2. Marketing and Communication Management Strategies

2.1. Strategic Communication

2.1.1. Strategic Event Communication
2.1.2. The Importance of Environment in the Strategy
2.1.3. Brands Betting on Long Term Return

2.2. Consumer Behavior

2.2.1. New Interpretation of Maslow
2.2.2. Psychology of Today’s Consumers
2.2.3. Google Claims a New Model of Behavior

2.3. Brand Purpose

2.3.1. Current Importance of Brand Purpose
2.3.2. Finding the Value and Purpose of the Brand
2.3.3. Integration or Coexistence of Purpose with CSR

2.4. Sustainability as a Strategy

2.4.1. Discovery and Practice of Sustainability
2.4.2. Communication of Sustainable Development Goals
2.4.3. Implementation of the SDGs at Events

2.5. Global Communication Challenges

2.5.1. International Marketing Theories
2.5.2. Cross - Cultural Marketing y Its Application
2.5.3. Moving Brands and Messages to Other Countries

2.6. Advertising and Marketing

2.6.1. Traditional and Digital Advertising
2.6.2. Creativity: Art or Science
2.6.3. Event Actions and Tools

2.7. Analysis Models

2.7.1. Internal Analysis: SWOT and CAME
2.7.2. Strategic Analysis: Boston and Ansoff
2.7.3. External Analysis: Porter’s 5 Forces and PESTEL

2.8. Media Relations

2.8.1. Press Conferences, Press Releases and Other Tools
2.8.2. Spokesperson Training
2.8.3. Crisis Communication

2.9. Agency Relationships

2.9.1. Competitions, Contracts and Other Practices
2.9.2. Project Management and Implementation
2.9.3. Project Measurement and Results

2.10. Communication Plan

2.10.1. The Communication Plan
2.10.2. Development of the Tactical Part of the Communication Plan
2.10.3. Implementation and Follow-Up of the Communication Plan

Module 3. Marketing Management and Digitalizing Events

3.1. Event Digitization

3.1.1. New Communication Technologies
3.1.2. Digital Events
3.1.3. Big Data. Metrics and Analytics

3.2. Digital Segmentation

3.2.1. New Audiences and Types of Users
3.2.2. New Segmentation Variables
3.2.3. The Buyer and Their Development

3.3. Digitization of Information

3.3.1. Thinking and Communicating Digitally
3.3.2. New Knowledge Management Models
3.3.3. Fake News and Other Enemies of Digitalization

3.4. Digital Reputation Management

3.4.1. Personal Brand
3.4.2. Social Listening
3.4.3. Inboud Marketing

3.5. Digital Branding

3.5.1. Branding
3.5.2. Event Branding
3.5.3. Actions to Be Taken Based on the Income Statement

3.6. The Benchmarking Process

3.6.1. Purpose of the Event
3.6.2. Competitive Analysis
3.6.3. Benchmarking of Results

3.7. Event Campaigns

3.7.1. Brainstorming
3.7.2. Internal and External Part of the Campaign
3.7.3. Campaign Implementation and Follow-Up

3.8. Digital Tools

3.8.1. Setting Objective and Strategies
3.8.2. Channel and Platform Selection
3.8.3. Optimizing Results in Real Time

3.9. Social Media

3.9.1. Knowledge and Use of Social Networks
3.9.2. Most Important Uses for an Event
3.9.3. Livestreaming an Event on Social Networks

3.10. Marketing and Communication Team Management

3.10.1. Leadership Skills
3.10.2. Keys to Pragmatic Management
3.10.3. Day-to-Day Management

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap.