Postgraduate certificate Branded Content

In recent years, technology and advances have made that, in society, advertising is massive and widely saturated, generating difficulty for companies to reach the consumer. Therefore, Branded Content is a resource that has provided differential values producing greater customer loyalty, because the purpose of this tool rather than selling a product, is to provide emotions and closeness with the user. Therefore, TECH has designed an innovative academic program that will offer knowledge related to content marketing as an essential component of the new communication. All this supported with the innovative Relearning modality and with 150 hours of the best content selected by experts in Advertising Creation.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The Postgraduate certificate inBranded Contentt is a degree that places special emphasis on knowledge related tostorytelling and its distribution on multiple platforms and social networks. Therefore, this academic program is oriented in a theoretical-practical line coupled with the great background and robust experience of a deeply specialized teaching team.

You are just one click away from starting the most complete academic itinerary with a 100% online mode of study"

Syllabus

This university program implements 150 teaching hours, in which the professional through a first level education will be able to reach the top of their professional career. In this sense, the graduate will be able to apply to the best positions in the advertising field, rigorously facing the challenges imposed by the work environment. Likewise, this program provides multiple skills related to multiplatform, crossmedia and transmedia content.

Therefore, this faculty has developed a syllabus that incorporates 1 module, in order to provide the graduate with numerous knowledge related topodcast, videocast, photosharing.

In this sense, the student of this Postgraduate certificate will delve into the creativity in the pre-event and post-event. Therefore, the professional will be positioned among the best specialists in advertising creation with emphasis on marketing and promotion.

Likewise, TECH thinks about comfort and excellence. That is why this academic program offers the most complete and exclusive update, where it also achieves time flexibility by only needing an electronic device with an Internet connection and so, access without difficulty to the virtual platform from the comfort of your home.

This Postgraduate certificate is developed over 6 weeks and is divided into 1 module:

Module 1. Branded Content

Where, When and How is it Taught?

TECH offers students the opportunity to take this Postgraduate certificate in Branded Content entirely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Branded Content

1.1. What is Branded Content?

1.1.1. How is Advertising Similar to Branded Content?
1.1.2. What is Needed to Create It
1.1.3. Typology
1.1.4. What Content Will Be Successful
1.1.5. Characteristics of Viral Videos
1.1.6. Utilities

1.2. What is Content Marketing?

1.2.1. Relevant and Useful Content
1.2.2. Interactive Content
1.2.3. Storytelling
1.2.4. Multiplatform, Crossmedia and Transmedia Content
1.2.5. Added Value
1.2.6. Creativity in Social Networks
1.2.7. How to Succeed in Social Networks
1.2.8. How to Make Our Contents Reach

1.3. Multimedia Creativity

1.3.1. Podcast
1.3.2. Videocast
1.3.3. Photosaring
1.3.4. Presentation Platform
1.3.5. Videos

1.4. What is An Event?

1.4.1. What Is It?
1.4.2. Difference Between the Creativity of an Advertisement and That of an Event
1.4.3. The Interactivity of an Advertisement and the Interactivity of an Event

1.5. Why an Event is Held

1.5.1. Celebration and Entertainment
1.5.2. Marketing and Promotion
1.5.3. Education and Training
1.5.4. Networking and Connections
1.5.5. Social Responsibility and Fundraising

1.6. How the Event Idea is Created

1.6.1. How to Generate Creative Ideas
1.6.2. How to Develop a Detailed Proposal
1.6.3. Conclusions

1.7. Where and How to Organize an Event

1.7.1. The Right Event in the Right Place
1.7.2. The Right Budget
1.7.3. No Room for Improvisation
1.7.4. The Right Food
1.7.5. What Can Go Wrong at an Event. Examples:
1.7.6. A Plan B

1.8. How to Excite in an Event

1.8.1. Surprise in Events
1.8.2. Empathy in Events
1.8.3. Feelings

1.9. Creativity throughout the Organization Process

1.9.1. Creativity in the generation of the idea
1.9.2. Creativity in the Design of the Experience
1.9.3. Creativity in Planning and Logistics
1.9.4. Creativity in the Design of Materials and Promotion
1.9.5. Creativity in the Development of Interactive and Participatory Experiences
1.9.6. Surprises and Unexpected Elements
1.9.7. Creativity in Entertainment and Content
1.9.8. Creativity in On-the-fly Problem-solving
1.9.9. Creativity Even at Pick-up Time
1.9.10. Pre-event and Post-event Creativity

1.10. Virtual Events

1.10.1. What is a Virtual Event
1.10.2. Differences between a Virtual Event and a Face-to-face
1.10.3. Creativity in Virtual Events

Experts have conducted a series of researches implementing Creativity in the development interactive and participatory experiences harvesting and with TECH, you will not be left behind"

Teaching Objectives

This Postgraduate certificate in Branded Content will provide the negotiator with outstanding updates on the importance of Branded Content and its relationship with content marketing within the field of Advertising Creation. In this way, TECH provides essential tools for academic learning, ensuring the successful development of the program. In this sense, at the end of the program, the graduate will have nurtured their knowledge in the types of Branded Content that can be successful.

With TECH you will delve into skills related to the characteristics of viral videos and their utilities"

TECH makes the goals of their students their own goals too
Working together to achieve them

This Postgraduate certificate in Branded Content will enable the students to:

Understand in depth what creativity is, how it has developed with the advance of new technologies and how it influences different professional areas
Examine the best conditions to stimulate creativity
Stimulate the generation of innovative ideas
Detail how the advertising creative thinking software works
Explain how creative thinking in advertising works and its strategic importance
Analyze in detail the target audience and the use of insight in advertising
Understand how the advertising message is structured
Address key concepts in brand building
Know the logical steps in brand building
Detect the differences between the claim and the slogan
Explain what branded content is and its similarities with traditional advertising
Explore how digital technologies have revolutionized content creation and promotional strategies in the online environment
Obtain a complete view of how creativity adapts to each of the social media
Learn how to plan political campaigns

Postgraduate Certificate in Branded Content

Discover the fascinating world of Branded Content"" with the exclusive Postgraduate Certificate offered by TECH Global University. Immerse yourself in a unique educational experience that will allow you to explore the most innovative strategies for creating branded content. Become an expert in building narratives that connect with the audience and stand out in the competitive digital landscape.