Syllabus

The Postgraduate certificate in Brand Creation is an educational program that is essentially oriented towards specific knowledge related to the importance and utilities of a brand. Furthermore, this university program is guided by a theoretical-practical structure, together with the experience and extensive knowledge of an expert and highly qualified team.  

A syllabus developed by a professional team specialized in Branding with which you will reach the most ambitious goals in the work field"

Syllabus

This Postgraduate certificate integrates 6 weeks of continuous learning, where TECH, through elite teaching, will help the student reach the pinnacle of their professional career. In this way, the graduates will have the opportunity to apply for positions of great importance in the sector, as they will face the different challenges that revolve around advertising. Therefore, this program offers multiple competencies related to the creative strategies used in the field of advertising and marketing. 

The teacher's team has created a very exclusive syllabus that integrates 1 module, with the purpose of providing the graduate with ample knowledge related to the creation of websites based on audiovisual content. 

In this sense, the students of this Postgraduate certificate will delve into each of the psychological advertising models. Because of this, the professional will be one of the best specialists in influencer marketing and interactive experience. 

On the other hand, TECH coordinates efficiency and excellence in the best way, which is why this program offers the most complete and highest level of educational updating, positioning its students with the best academic standards at the end of the program. The students will only need an electronic device with internet coverage and in this way, they will easily access the virtual platform from the comfort of wherever they are. 

This Postgraduate certificate takes place over 6 weeks and is divided into 1 module 

Module 1.  How to create a brand

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Brand Creation completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time. 

Module 1. How to Create a Brand 

1.1. Psychological Advertising Models

1.1.1. Henry Joanis Model
1.1.2. Fishbein Model
1.1.3. Rosser Reeves Model
1.1.4. David Ogilvy Model

1.2. Creative Currents in Advertising  

1.2.1. USP
1.2.2. Brand Image
1.2.3. Permanent Values
1.2.4. Show Advertising
1.2.5. The Transgression of Codes
1.2.6. The attraction of Content

1.3. What a Brand Is for

1.3.1. Utilities
1.3.2. How a Need Is Created
1.3.3. Differences between Logo and Brand
1.3.4. The Origin of Brands
1.3.5. Brand Wheel
1.3.6. Brand Positioning
1.3.7. When a Brand Is Born
1.3.8. Brand, the Difference
1.3.9. Creativity is the Luxury

1.4. The Logical Ladder in Brand Building 

1.4.1. The Name  
1.4.2. Attributes 
1.4.3. Benefits  
1.4.4. Group 
1.4.5. Spokesperson 
1.4.6. Role Playing 

1.5. The Claim and the Slogan

1.5.1. Differences between Claim and Slogan
1.5.2. Claims and Slogans as a Sales Pitch
1.5.3. Claims or Slogans to Create Content

1.6. Creative Strategy

1.6.1. Advertising Strategy with a Creative Approach
1.6.2. How to Be Creative in Strategy
1.6.3. Creative Strategies Used in the Field of Advertising and Marketing
1.6.4. Differences between Marketing Strategy and Advertising Strategy

1.7. Creative Content Strategies

1.7.1. User-Generated Content
1.7.2. Influencer Marketing
1.7.3. Interactive Experiences
1.7.4. Impactful Visual Content
1.7.5. Emotional Narrative
1.7.6. Use of New Platforms and Formats

1.8. Creativity in Media Planning

1.8.1. Media Planning
1.8.2. Creative Media Planning
1.8.3. Examples of Surprising Media Planning

1.9. Types of Advertising Content

1.9.1. Sponsored Content
1.9.2. Linking Brands with Macro Content
1.9.3. Creation of Websites Based on Audiovisual Content
1.9.4. Create for Social Media
1.9.5. Create for Mobile
1.9.6. Create for Video Games
1.9.7. Create Interactive Content
1.9.8. Create Content Directly for Brands

1.10. Current Context of Brands

1.10.1. Advertising in the Digital Environment
1.10.2. Customer Experience
1.10.3. Conclusions

You will have access to a library of multimedia resources 7 days a week, 24 hours a day"

Teaching Objectives

This university program will offer the graduate the most important innovations in creative communication skills to improve the relationship between the brand and the consumer in the advertising area. In this way, TECH will provide the student with didactic resources and skills related to psychological advertising models. In this way, at the end of this Postgraduate certificate, the professionals will have enhanced their knowledge regarding the differences between the claim and the slogan.  

With this program you will develop specialized knowledge in the current context of brands"

TECH makes the goals of their students their own goals too
Working together to achieve them

The Postgraduate certificate in Brand Creation  will enable the student to:

  1. Understand in depth what creativity is, how it has developed with the advance of new technologies and how it influences different professional areas
  2. Examine the best conditions for stimulating creativity
  3. Stimulate the generation of innovative ideas
  4. Detail how advertising creative thinking software works 
  5. Explain how advertising creative thinking works and its strategic importance
  6. Detailed analysis of the target audience and the use of  insight in advertising 
  7. Understand how the advertising message is structured 
  8. Address key concepts in brand building
  9. Know the logical steps in brand building 
  10. Detect the differences between the  claim  and the slogan
  11. Explain what branded content  is and its similarities with traditional advertising
  12. Explore how digital technologies have revolutionized content creation and promotional strategies in the online environment
  13. Obtain a complete view of how creativity adapts to each of the social media
  14. Learn how to plan political campaigns 

Postgraduate Certificate in Brand Creation

Our Postgraduate Certificate in Brand Creation is the ultimate tool for those who want to acquire the necessary knowledge to stand out in the competitive world of branding. If you have ever dreamed of being responsible for creating a brand that is recognized and admired by all, this TECH academic program is perfect for you. In this Postgraduate Certificate, we offer you the opportunity to immerse yourself in the fascinating world of branding and discover how to build a unique and solid identity for your products or services. Our team of branding experts will guide you through different techniques and strategies to make your brand stand out from the crowd. One of the main advantages of our studio is its hands-on approach. We strongly believe in the importance of hands-on experience for understanding and effective learning. Therefore, during the program, you will have the opportunity to participate in branding simulations, where you will be able to apply theoretical concepts and put your creative skills into practice.

Capacítate with the best teaching staff in the world

Our professors are recognized professionals in the field of branding, with extensive experience in the creation and management of successful brands. They will share their knowledge with you and give you tips and tricks that will help you stand out in this competitive market. Plus, our Postgraduate Certificate can be tailored to your needs and schedule. We know that life can be hectic and that it is important to have flexibility when choosing an academic program. That's why we offer 100% online study, so you can manage your time according to your needs. Upon completion of the Postgraduate Certificate in Branding, you will become a branding expert, capable of designing and managing successful brands. You will have the necessary skills to create a solid and attractive brand identity, as well as to design effective marketing and communication strategies. Don't miss this opportunity to bring your brand to life. Enroll in our Postgraduate Certificate in Brand Creation and discover the exciting world of branding - we are waiting for you to help you reach your goals and become a branding expert!