Postgraduate certificate Affective Flavors

Flavors are closely linked to our feelings and experiences. The relationship with food often has a strong psychological component, it has even been suggested that the taste of food can be influenced by our mood. This has been part of the alchemical basis of modern cuisine when experimenting with different elements. For this reason, in the program designed on Affective Flavors we will learn about the relationships between the different flavors and the emotional response they lead us to. An indispensable program for the culinary expert.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

Enhance the students' career path, TECH has developed a program that will help to learn about and identify the neural processes that are affected by Flavors. This will allow them to have a conscious look at the importance of educational updating in the development of their professional profile. In this sense, throughout each class, the student will have a complete and well-structured syllabus that, with practical examples, will show dynamically the important points of the study of Flavors.

By achieving educational excellence with this Postgraduate certificate, you will be able to manipulate memories and sensations through Flavor Design”

Syllabus

Mood can modify a taste and often a relationship with food is generated with a strong psychological component that makes us make decisions about whether to try a dish again. In this sense, acquired food preferences, affective responses and reward value can undergo variations depending on mood, weight
concern or stress.

With this in mind, this Postgraduate certificate in Affective Flavors program has been developed as an excellent opportunity to help professionals learn techniques that allow them to manipulate a person's memories through Flavor Design.
Throughout 150 hours of preparation, the student will analyze a series of case studies presented by experts in the field. In this way, immersive learning focused on real situations is guaranteed.

The program's teaching staff includes leading professionals who bring their work experience to each class. In addition, renowned and prestigious people participate in its design and elaboration, completing the program in an interdisciplinary way. Passionate teachers that will give you the boost you
need to grow.

This Postgraduate certificate takes place over 6 weeks with 1 module of study:

Module 1. Affective Flavors

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Affective Flavors completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Affective Flavors

1.1. One of Today’s Greatest Challenges: To Remember Is to Live Again
1.2. Fruit Flavors and their Affective Reactions
1.3. Cherry and Chocolate as Generators of Feelings and Passions
1.4. Exotic and Tropical Fruits that Evoke Fun and a Party Atmosphere
1.5. Christmas Spirit
1.6. Mexican Gastronomy. National Pride
1.7. Importance of Evoking Occurrences, Events, or Information Stored in the Past

Become an expert in the Flavors that generate affective decisions favorable to your professional growth”

Teaching Objectives

Guarantee your professional excellence with a Postgraduate certificate designed by TECH, focused on the demands and innovation capacity that this sector requires from its professionals. In this way, the future graduate will be able to understand the neural processes that are affected by Flavors. In each class, you will have a series of case studies that will help you gain perspective on the use of Affective Flavors for new creations.

A unique Postgraduate certificate to show you the neuronal processes responsible for our likes or dislikes to certain Flavors”

TECH makes the goals of their students their own goals too.
Working together to achieve them.

El Postgraduate certificate in Affective Flavors enables students to:

Know the importance of creating new flavors related to sensations
Identify the neural processes that are affected through flavors
Provoke memories and affective sensations through flavor design
Identify the typical flavors of Mexican cuisine in order to take them to other cuisines
Learn how to create impressions of joy and fun with tropical ingredients
Generate a menu that evokes new sensations in the tasters

Postgraduate Certificate in Affective Flavors

Understanding how mood and emotions influence our food preferences has become a key area in the design and development of products in the food industry. For this reason, TECH has developed a Postgraduate Certificate in Affective Flavors, which will allow you to learn how to manipulate flavors to generate positive memories and emotions in the consumer. Throughout the program, you will have the opportunity to delve into flavor design techniques and learn how to use different flavor components to create unique emotional experiences. Through case studies and the experience of experts in the field, you will be able to develop your creativity and capacity for innovation in the field of food.

Become an expert in flavor design with the best online methodology

Are you looking for an academic program that will give you the tools to modernize your company in the food sector? TECH is the answer for you! In the business world, sensory marketing has taken great relevance in recent years. The ability to influence the emotions and senses of customers is a powerful tool for building loyalty and attracting new consumers. In this sense, the Postgraduate Certificate in Affective Flavors is your best option.