With this 100% online program, you will specialize in the emerging fields of Postgraduate Diploma in Neuromarketing and Neuroeconomics to open up new career opportunities"

Neuroeconomics has become a fundamental discipline for understanding how brain processes related to economic decision-making work. This is especially beneficial for Psychology professionals, as it allows them to have a more complete view of human behavior and how individuals make economic determinations. This branch offers professionals a wide range of applications, including how rash purchasing decisions can be indicative of impulse control disorders. In this way, specialists design and implement personalized treatments for patients to overcome these problems.

In this scenario, TECH creates a cutting-edge program in Postgraduate Diploma in Neuromarketing and Neuroeconomics. The curriculum will examine in detail the foundations of Neurosciences, taking into account key aspects such as the functioning of the nervous system, neuronal development or hemispheric functions. At the same time, the syllabus will delve into the Neural Learning of Choices so that graduates understand how individuals evaluate and choose between different options. In line with this, the didactic materials will focus on Economic Psychopathology so that experts can help people develop healthy financial management skills and overcome self-destructive behaviors related to money. In addition, the program will include the participation of an International Guest Director who will address the latest advances that have taken place in these emerging disciplines.

On the other hand, the program is based on the revolutionary Relearning methodology, a learning system pioneered by TECH, which consists of reiterating key aspects so that they remain in the mind. In this way, the program can be planned on an individual basis, as there are no preset schedules or evaluation chronograms. In addition, the Virtual Campus will be available 24 hours a day and will allow psychologists to download the materials for consultation whenever they wish.

A renowned International Guest Director will offer you 4 Masterclasses that will allow you to raise your competencies to a higher level"

This Postgraduate diploma in Postgraduate Diploma in Neuromarketing and Neuroeconomics contains the most complete and up-to-date scientific program on the market. The most important features include:

• Practical cases presented by experts in Neurosciences
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning.
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

You will incorporate into your practice the most innovative Neuromarketing Evaluation Techniques to measure people's emotional reactions to stimuli such as advertisements”

The program’s teaching staff includes professionals from the sector who contribute their work experience to this program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to prepare for real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.

Are you looking for a better understanding of economic decision-making? Achieve it through this university program in just 6 months"

Study from the comfort of your home and renew your knowledge online with TECH, the world's largest digital university"

This Postgraduate diploma will provide psychologists with a comprehensive understanding of the neurological underpinnings of consumer behavior. The academic pathway will address in depth issues ranging from the nervous system or neural development to the neurochemistry of the brain. The teaching materials will delve into how the brain acts on decisions, focusing on the neural learning of choices. Therefore, graduates will understand user behavior based on behavioral patterns and preferences. The program will also focus on Neuroeconomics to reach an understanding of the emotional factors that influence economic behavior.

The teaching team has designed hours of additional content for you to expand each section of the syllabus in a personalized way"

Module 1. Principles of Neurosciences

1.1. The Nervous System and Neurons

1.1.1. The Formation of the Nervous System
1.1.2. Types of Neurons

1.2. Neurobiological Principles of the Brain

1.2.1. Brain Hemispheres and Lobes
1.2.2. Localizationism vs Brain Functionalism

1.3. Genetics and Neurodevelopment

1.3.1. Undifferentiated Neurons
1.3.2. Programmed Neuronal Death

1.4. Myelination

1.4.1. Inter-Neuronal Electrical Communication
1.4.2. Role of Myelin in Neurons

1.5. Brain Neurochemistry

1.5.1. Interneuronal Chemical Communication
1.5.2. Neurohormones and Their Functions

1.6. Plasticity and Brain Development

1.6.1. Age vs Neuronal Plasticity
1.6.2. Neurodevelopment

1.7. Hemispheric Differences

1.7.1. Right Brain
1.7.2. Left Brain

1.8. Interhemispheric Connectivity

1.8.1. White Matter
1.8.2. Differences Between Genders

1.9.  Localizationism vs Functionalism

1.9.1. Hemispheric Functions
1.9.2. New Localizationism

1.10. Invasive vs Non-Invasive Techniques for Studying the Brain

1.10.1. Invasive Techniques
1.10.2. Non-Invasive Techniques

Module 2. Neuromarketing

2.1. The Brain in the Face of Decisions

2.1.1. Single or Multiple Choices
2.1.2. The Neural Learning of Choices

2.2. Pleasure vs. Surprise

2.2.1. The Brain and Pleasure
2.2.2. The Brain and Surprise

2.3. The Consumers Brain

2.3.1. Decisions and Choices on a Neural Level
2.3.2. Consumption as the Purpose of Choosing

2.4. The Ages of the Brain

2.4.1. Child Brain and Choices
2.4.2. Adult Brain and Choices

2.5. Male Brain vs. Female

2.5.1. Male Brain and Choices
2.5.2. Female Brain and Choices

2.6. Mirror Neurons and Social Behavior

2.6.1. The Relevance of Mirror Neurons in Marketing
2.6.2. Social and Pro-Social Behavior in Marketing

2.7. Learning and Memory

2.7.1. Learning Decisions
2.7.2. Remembering and Forgetting Decisions

2.8. Neuromarketing Evaluation Techniques

2.8.1. Invasive Neural Techniques
2.8.2. Non-Invasive Neural Techniques.

2.9. Neuromarketing Successes and Failures

2.9.1. Applied Cases of Neuromarketing
2.9.2. Neuromarketing Results

2.10. Sales Techniques vs. Neuromarketing

2.10.1. Sales Technology and the Brain
2.10.2. Neuromarketing and Sales

Module 3. Neuroeconomics

3.1. The Economic Brain

3.1.1. Numbers and the Brain
3.1.2. Mathematics and the Brain

3.2. Neural Foundations of Calculation Errors

3.2.1. Simple vs. Complex Calculations
3.2.2. Common Mathematical Mistakes

3.3. Development of the Mathematical Brain

3.3.1. Language vs. Mathematics on a Cerebral Level
3.3.2. Mathematical Development

3.4. Mathematics vs. Intelligence

3.4.1. Intelligence and Mathematics
3.4.2. Multiple and Mathematical Intelligences

3.5. Trends and Fads at the Neural Level

3.5.1. Implicit Theories vs. Explicit Trend Indicators
3.5.2. Fashion and Neural Idiom

3.6. Risk Assumption vs. Conservation

3.6.1. Personality and Risk
3.6.2. The Brain and Risk

3.7. Mathematical Biases

3.7.1. The Basic Biases of Mathematics
3.7.2. The Complex Biases of Mathematics

3.8. Emotions vs.  Economy

3.8.1. Positive Neural Emotions and the Economy
3.8.2. Negative Neural Emotions and the Economy

3.9. Economic Success and Failure

3.9.1. Economic Success on a Neural Level
3.9.2. Economic Failure on a Neural Level

3.10. Economic Psychopathology

3.10.1. Clinical and Economic Psychology
3.10.2. Personality and Economy

You will have access to a library of multimedia resources 7 days a week, 24 hours a day"