University certificate
The world's largest faculty of journalism and communication”
Introduction to the Program
Especialízate en redacción y creativa y dirección de arte en publicidad y adquiere las habilidades necesarias para triunfar en este campo”
TECH proporciona a sus alumnos, con este programa, un compendio de conocimientos relacionados con la redacción de textos publicitarios, a través de los cuales aprenderán a aplicar y analizar las peculiaridades redaccionales de cada uno de los diferentes mensajes: cartas, folletos, anuncios de prensa, vallas, cuñas, spots... tanto de aspectos teóricos como en casos prácticos. A partir de ahí, el estudiante será capaz de incorporar las pautas, claves y modelos de referencia aprendidos sobre la redacción publicitaria, a los soportes y plataformas más actuales, Internet y las redes sociales. El objetivo es adquirir aptitudes redaccionales y desarrollar la imaginación para generar ideas originales en cualquier formato publicitario.
El programa también incluye la versión más artística de la publicidad. Una de las principales características del director de arte es su ambición por mejorar constantemente en su trabajo, por conocer, por explorar los límites de la comunicación para sorprender y atrapar al receptor de su mensaje. Por ello, con este programa se pretende sembrar en el alumno la semilla de la inquietud hacia el terreno del diseño gráfico publicitario y la dirección de arte para que no deje de perfeccionarse nunca como comunicador visual.
De esta manera, este programa se convertirá en una herramienta esencial para los profesionales del sector que deseen especializarse en Identidad Corporativa y Creatividad Publicitaria, al incluir, en un solo temario, los aspectos más relevantes de la redacción y el arte publicitarios. Sin duda, un programa de gran valor para los profesionales del periodismo y la comunicación.
Un programa de primer nivel, diseñado para profesionales que buscan la excelencia”
Este Postgraduate certificate en Advertising Creativity contiene el programa universitario más completo y actualizado del mercado. Sus características más destacadas son:
- El uso de la última tecnología en softwares de enseñanza online
- El sistema docente, intensamente visual, apoyado en contenidos gráficos y esquemáticos de fácil asimilación y comprensión
- El desarrollo de casos prácticos presentados por expertos en activo
- Los sistemas de vídeo interactivo de última generación
- La enseñanza apoyada en la telepráctica
- Los sistemas de actualización y reciclaje permanente
- El aprendizaje autorregulable, lo que favorece la total compatibilidad con otras ocupaciones
- Los ejercicios prácticos de autoevaluación y constatación de aprendizaje
- Los grupos de apoyo y sinergias educativas: preguntas al experto, foros de discusión y conocimiento
- La comunicación con el equipo docente y trabajos de reflexión individual
- La disponibilidad de acceso a los contenidos desde cualquier dispositivo fijo o portátil con conexión a internet
- Los bancos de documentación complementaria disponibles permanentemente
Un Postgraduate certificate que te capacitará para trabajar en todos los ámbitos de la creación publicitaria con la solvencia de un profesional de alto nivel”
El programa incluye en su cuadro docente a profesionales del sector que vierten en esta capacitación la experiencia de su trabajo, además de reconocidos especialistas de sociedades de referencia y universidades de prestigio.
Su contenido multimedia, elaborado con la última tecnología educativa, permitirá al profesional un aprendizaje situado y contextual, es decir, un entorno simulado que proporcionará una capacitación inmersiva programada para entrenarse ante situaciones reales.
El diseño de este programa se centra en el Aprendizaje Basado en Problemas, mediante el cual el profesional deberá tratar de resolver las distintas situaciones de práctica profesional que se le
planteen a lo largo del curso académico. Para ello, contará con la ayuda de un novedoso sistema de vídeo interactivo realizado por reconocidos expertos.
Este programa incluye multitud de recursos prácticos que te ayudarán a afianzar los conocimientos teóricos”
La metodología didáctica de este Postgraduate certificate es la más novedosa del panorama académico actual”
Why study at TECH?
TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.
Study at the world's largest online university and guarantee your professional success. The future starts at TECH”
The world’s best online university according to FORBES
The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future”
A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.
The most complete study plans on the university scene
TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success.
TECH offers the most comprehensive and intensive study plans on the current university scene.
A world-class teaching staff
TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others.
Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.
A unique learning method
TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries.
TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.
The world's largest online university
TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world.
TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.
Google Premier Partner
The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies.
Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.
The official online university of the NBA
TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics.
TECH has been selected by the NBA, the world's top basketball league, as its official online university.
The top-rated university by its students
Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.”
TECH is the world’s top-rated university by its students.
Leaders in employability
TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development.
99% of TECH graduates find a job within a year of completing their studies.
Postgraduate Certificate in Advertising Creativity
In today's world, where advertising is an essential element in the development and positioning of any brand, advertising creativity has become a key skill and highly valued in the labor market. At TECH Global University we have designed our Postgraduate Certificate in Advertising Creativity for those students and professionals who wish to develop their creative abilities and learn how to generate innovative and effective ideas in the advertising field. In this program, we will explore the different techniques and tools for the generation of creative ideas, image management, the use of typography and color, and the creation of effective advertising campaigns. In addition, we will delve into the psychology of the consumer and how to connect with the emotions of the audience to generate a positive impact on the perception of the brand.
In our Postgraduate Certificate in Advertising Creativity, you will learn how to analyze a brand's environment and competition in order to generate creative ideas that adapt to its needs and objectives. In addition, we will teach you how to adapt your creative ideas to different communication channels, from television and radio to digital media and social networks. In short, in this program you will develop fundamental skills for success in the world of advertising, such as analytical skills, creativity, the ability to work in a team, and the ability to adapt to the constant changes in the market and the advertising industry.