We offer you the most comprehensive specialist training on the market to bring the business management side of your veterinary center to the same level as the clinical and sanitary practice, offering your clients the highest quality in both services"

The marketing of a product or service covers the whole process, from its manufacture or elaboration, place of origin and transport, to the place of sale or use, price assignment, communication with customers, sale and search for customer loyalty through added value and good customer service. 

It is a complex process that, if carried out correctly, can bring great benefits to companies. This program analyzes the difference between the sale of products and services, and describes in detail the marketing tools used to maximize the income of a veterinary center. In this way, the program addresses important aspects such as determining the most appropriate price and convincing the customer of it, advertising across all possible channels, in a staggered way, using this as a communication tool, with the objective of capturing the customer's attention. In fact, it develops practical topics that are important for the profitability of a veterinary center, such as cross selling and merchandising, also putting the focus on the digital revolution that demands more and more experts in digital marketing. 

Likewise, special emphasis is placed on communication with customers, since by carrying out this process properly, greater customer satisfaction is achieved. This, in turn, results in customer loyalty and repeated business, which is one of the main objectives of any company. 

At present, one of the main problems affecting continuing postgraduate specialization is its compatibility with work and personal life. Current professional demands make it difficult to achieve quality, specialized training in person, so the online format will allow students to combine this specialized training with their daily professional practice, without losing their connection to training and specialization.

Immerse yourself in this high quality educational training, which will enable you to face the future challenges within the management of veterinary centers”

This postgraduate certificate in Marketing in Veterinary Centers contains the most complete and up to date educational program on the market. The most important features include:

• The development of case studies presented by experts in veterinary centers
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional development
• Latest innovations in Marketing in Veterinary Centers
• Practical exercises where the self assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies for Marketing in Veterinary Centers
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection

This postgraduate certificate is the best investment you can make when choosing a refresher program to update your knowledge in Marketing in Veterinary Centers''

Its teaching staff includes professionals belonging to the field of management of veterinary centers, who bring to this training the experience of their work, as well as renowned specialists from reference societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e. a simulated environment that will provide an immersive education programmed to train in real situations.

This program is designed around Problem Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative system of interactive videos made by renowned and experienced experts in Marketing in Veterinary Centers.

This specialisation comes with the best didactic material, providing you with a contextual approach that will facilitate your learning"

This 100% online postgraduate certificate will allow you to combine your studies with your professional work while increasing your knowledge in this field"

The postgraduate certificate in Marketing in Veterinary Centers is aimed at facilitating the professional practice of veterinarians with the most innovative advances in the industry.

Our goal is to achieve academic excellence and to help you achieve professional success as well"

General Objectives

• Analyze and define the different types of clients/users of a veterinary center
• Identify and evaluate the communication skills needed to be successful with customers
• Propose a methodology to effectively deal with clients with distorted emotions
• Develop loyalty processes
• Examine the different marketing tools used to sell products and services
• Reflect on the obligation to communicate effectively with customers
• Establishing how to set and price a veterinary service
• Assimilating the importance of cross selling
• Analyze merchandising tools
• Study coherence between online and offline marketing

Specific Objectives

• Define the types of customers of a veterinary center, and the communication styles that best suit them
• Develop the necessary communication skills in a veterinary center
• Demonstrating and developing empathy in a veterinary practice
• Analyze situations of distortion of emotions and complaints in order to deal with them effectively
• Manage and evaluate the quality of customer service in a veterinary center
• Establish and develop customer portfolios with the use of practical tools
• Design and develop Customer Experience (CX) models to achieve the best possible User Experience (UX)
• Analyze and elaborate the perfect visit of the veterinary center user
• Analyze the evolution of marketing and its significance in today's experiential marketing
• Reflect on the need and obligation to retain good customers and to build customer loyalty
• Examine the difference in the sale of services and products
• Determining the price of a veterinary service
• Propose a methodology for pricing veterinary services
• Develop a practical methodology for telephone customer service
• Always be able to charge for everything that is done and invoiced
• Identify the most appropriate advertising media for each action
• Show the importance of satisfaction surveys to know what our customers think about us
• Establish a methodology for handling complaints and claims
• Develop a methodology to convert each strategy into at least one specific action
• Determine the practical basis for increasing sales through cross-selling
• Persuade the need for merchandising in the store
• Show different tools for customer loyalty
• Argue that digital marketing should have the same weight as analog marketing
• Propose templates to help control marketing actions

Give your career a boost with this complete postgraduate certificate”