University certificate
With this Practical Training you will take a definitive step in your career.”
Introduction to the Program
Develop the management skills most in demand in the labor market under the didactic guidance of leading specialists in Corporate Communication"
In recent years, Corporate Communication has become a valuable tool for companies in different fields. This context has been fostered in the first place by the rise of new digital technologies that shorten borders and boost brand image at global levels. At the same time, this technological reality has greatly modified the audience's relationship with the companies around them. Therefore, on many occasions, those corporations that are impossible to access from social networks or do not seek a direct link with their customers through the current IT facilities are often discarded until they are practically forgotten. Aware of this fact, more and more businesses are looking for an expert capable of designing effective communication strategies to devise effective communication strategies with their potential customers. TECH wants its students to become these specialists immediately and, to this end, has devised a study method that is exclusively practical and pioneering in its type.
This is a unique opportunity to include in your curriculum 120 hours of self-employment in an entity specialized in corporate communication with a broad background in the management of political, sustainable, research projects, of change management and governance and related to many more areas. From day one, the graduate will join a team versed in the sector, with whom they will be able to work on their managerial skills while developing competencies in the management of ethics and corporate social responsibility, brand strategies, and guidelines for reaching a consensus on online and offline reputation.
In addition, you will be tutored by an expert in corporate communication, who will ensure that all the requirements for which this degree was designed are met. Therefore, the student will always have the confidence to work based on the best strategies and use the most sophisticated and innovative tools related to this field. Not to mention that this experience will serve as a distinctive asset to demonstrate that they mastered the necessary skills to manage corporate communication in any company with confidence and with ample guarantees of success.
Make the most of this opportunity to surround yourself with expert professionals and learn from their work methodology"
Teaching Objectives
The main objective of this Practical Training's Degree MBA in Corporate Communications Management (CCO, Chief Communications Officer) is to provide the professional with a comprehensive vision of the communication environment by identifying the particularities of the sector, as well as its impact and repercussion on the business fabric as a whole. Thanks to this, they will acquire a broad, updated and advanced knowledge that will allow them to develop new media ecosystems in today's market. In addition, this will serve to enhance your management, analysis, creativity and leadership skills, as the main competencies of Corporate Communication.
A unique training experience, key and decisive to boost your professional development"
General Objectives
- Develop strategies for brand and corporate reputation management as strategic resources for differentiation, legitimacy and business excellence
- Describe the strategic role of integrated and consistent communication with all the Stakeholders
- Strengthen the skills, competencies and leadership capacity of future intangible asset managers.
Specific Objective
- Establish techniques for creating a personal and professional brand
- Implement rigorous metrics that show a return on the strategic management of intangible assets, both with consolidated non-financial indicators and with direct impact on the business
- Plan and implement integral communication plans
- Implement complex communication strategies to reach all audiences.
- Develop skills and competencies to effectively manage the communication department of any organization in all its aspects
- Describe the essential elements of corporate communication management
- Explore the characteristics of communication in specific sectors
- Understand the international context within which the company operates
- Acquire the necessary management skills to carry out correct corporate communication
- Managing teams and resolving labor conflicts
- Plan and create strategies for brand awareness and customer loyalty
This academic itinerary is exclusive to TECH and you will be able to develop it at your own pace thanks to its 100% online Relearning methodology"
Internship Program in MBA in Corporate Communications Management (CCO, Chief Communications Officer)
Communication is the most effective way to transmit ideas, information or thoughts. Among its most important aspects is corporate communication, which is responsible for projecting a good business image to customers. Being such a relevant field, it requires professionals capable of establishing efficient guidelines to maintain an adequate brand reputation. Under this premise, TECH Global University developed the MBA Internship Program in Corporate Communications Management (CCO, Chief Communications Officer), a versatile program that encompasses the most updated concepts in the educational market. Throughout the lessons, taught in a business scenario, you will learn to manage the most effective models of organizational communication, in order to adapt them to each channel, profile or target audience that applies. In addition, you will learn about ethics and corporate social responsibility, branding strategies and guidelines implemented to maintain internal and external reputation.
Get your degree with an MBA program in corporate communication management
Taking this TECH Postgraduate Certificate course represents a unique opportunity to incorporate into your profile numerous competencies that will make you stand out in the job market. The curriculum was developed by experts belonging to the sector, who will provide you with a progressive and efficient experience. During the three weeks of the program, divided into eight-hour days from Monday to Friday, you will learn about customer relationship management, corporate communication planning, organizational marketing and strategic stakeholder management. You will also delve into institutional management guidelines, brand strategies and the user loyalty process. From this, you will be able to confidently manage the corporate communication of any company.
The best program in organizational communication
Are you looking to diversify your knowledge to achieve high positions? In this practical TECH program you will find everything you need. Thanks to the preparation provided by our faculty, you will enhance your management, analysis, creativity and leadership skills. From there, you will be able to project an appropriate business image, build a personal and professional brand, generate links with all audiences and manage multidisciplinary teams with ample guarantees of success. Take the decision and enroll now!