This program will allow you to enhance your skills and become a successful journalist in the radio world" 

Radio is one of the sectors with more followers, given that it has been one of the most popular since its beginnings. Its immediacy and the possibility of enjoying it from anywhere have made the success of this format possible.

Likewise, being an immediate channel of communication, radio is used by many journalists worldwide. Being a sound format allows them to be effective and punctual with the different models of journalism offered. Throughout history, the most striking models within radio have been: newscasts, interviews, radio soap operas and informative talk shows, many of them starting from social, cultural, economic, sports and international events.

It must be taken into account that the transmission of information can be carried out through different media and, specifically, this Professional master’s degree aims to specialize students in Radio Journalism.

The syllabus covers everything from the theory of journalism to the writing process, a basic element in any journalistic format, or advertising. But it also covers two fundamental sectors in the world of radio: sports and cultural journalism. In addition, as it could not be any other way, a fundamental part of this Professional master’s degree is aimed at learning about the particularities of Radio Journalism and communication.

This program is the most complete qualification directed towards the professional in the field of journalism and communication to reach a higher level of performance, based on the fundamentals and the latest trends in radio. Take advantage of the opportunity and become a professional with solid fundamentals through this educational program and the latest educational technology 100% online.

Work with the best teaching professionals in this Professional master’s degree with excellent curricular value" 

This Professional master’s degree in Radio Journalism contains the most complete and up-to-date educational program on the market. Its most notable features are: 

• Practical cases presented by experts in Radio Journalism
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• Latest developments in Radio Journalism
• Practical exercises where the self-assessment process can be carried out to improve learning
• A special emphasis on innovative methodologies in the field of Radio Journalism
• Algorithm-based interactive learning system for decision-making in the situations that are presented to the student in radio
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Access to content from any fixed or portable device with an Internet connection

This Professional master’s degree is perfect for you to know how to tell the story you want to tell and do it in a professional way" 

Its teaching staff includes professionals belonging to the world of journalism, who bring to this program the experience of their work, as well as recognized specialists from prestigious reference societies and universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. To this end, the professional will be assisted by an innovative interactive video system developed by renowned and experienced experts in Radio Journalism.

Don't miss the opportunity to increase your skills in Radio Journalism”

Know the latest trends in Radio Journalism and be the best in this sector”

The structure of the contents has been designed by a team of journalism professionals, aware of the current relevance of the program to be able to deepen the area of knowledge, in order to carry out professional quality work using the new tools available.

This Professional master’s degree contains the most complete and up-to-date program on the market” 

Module 1. Journalism Theory

1.1. Definition and Types of Newspapers

1.1.1. Introduction: The Study of Communication as a Social Science
1.1.2. Key Concepts: Communication, Information and Journalism
1.1.3. The Media and Its Relationship with the Community
1.1.4. Newspapers and Their Relationship with Other Media
1.1.5. Definition and Characteristics of the Newspaper

1.1.5.1. History
1.1.5.2. Themes
1.1.5.3. Sales Price
1.1.5.4. Format

1.1.6. Newspaper Content

1.1.6.1. Sections

1.2. Main Journalistic Tools

1.2.1. Introduction
1.2.2. Main Journalistic Tools
1.2.3. Selection Criteria

1.2.3.1. What Are They?
1.2.3.2. Classification
1.2.3.3. Relation to Current Events

1.3. Newspaper Elements

1.3.1. Introduction
1.3.2. Newspaper Elements
1.3.3. Different Elements

1.4. Journalists and Their Journalistic Skills

1.4.1. Introduction
1.4.2. Journalists and Their Journalistic Skills
1.4.3. Debate on the Journalistic Profession
1.4.4. Attitudes

1.4.4.1. Practical Attitudes 
1.4.4.2. Intellectual and Moral Attitudes

1.5. The Organization of a Newspaper

1.5.1. Introduction
1.5.2. Two Structures in One: The Company and the Editorial Office
1.5.3. Main Editorials
1.5.4. Editorial Statutes

1.5.4.1. Editorial Roles

1.5.5. Epilogue: From Digital Version to Digital Edition

1.6. Journalistic Work

1.6.1. Introduction
1.6.2. Journalistic Work
1.6.3. What Is a Newsroom and How Is It Organized?
1.6.4. A Newspaper
1.6.5. Long-Term Planning
1.6.6. Individual and Collective Work

1.6.6.1. Individual Work
1.6.6.2. Collective Work
1.6.6.3. Style Books

1.7. Journalistic Ethics

1.7.1. Introduction
1.7.2. Origin and Historical Evolution

1.7.2.1. The Hutchins Report
1.7.2.2. The McBride Report 

1.7.3. A Way to Regulate the Profession
1.7.4. Functions of Self-Regulation
1.7.5. Code of Ethics

1.8. Types of Journalism

1.8.1. Introduction
1.8.2. Investigative Journalism

1.8.2.1. Qualities of the Investigative Journalist
1.8.2.2. Williams Scheme
1.8.2.3. Research-Innovation Techniques

1.8.3. Precision Journalism

1.8.3.1. Specializations of Precision Journalism

1.8.4. Service Journalism

1.8.4.1. Thematic Features

1.8.5. Journalistic Specialization
1.8.6. Development of Specialized Information

1.9. Journalism and Rhetoric

1.9.1. Introduction
1.9.2. Information-Opinion Separation
1.9.3. Theories of Journalistic Genres
1.9.4. Contributions of Rhetoric
1.9.5. The Elocutio or Elocution

1.10. Journalism as a Political Actor

1.10.1. Introduction
1.10.2. The Newspaper According to the Theoreticians
1.10.3. The Newspaper, an Agent of Conflict

1.10.3.1. The Newspaper as Communication
1.10.3.2. The Newspaper at Extra-, Inter- and Intra-Levels

1.10.4. The Newspaper as a Peacemaker

1.10.4.1. Alarm Mechanism
1.10.4.2. Creator of Atmospheres, Mobilizer for Peace

1.10.5. The Newspaper as a Complex System of Problem Creation and Resolution
1.10.6. The Newspaper as a Missionary Institution
1.10.7. The Newspaper as the Vertex of a Triangle of Love and Hate Relationships
1.10.8. The Newspaper as a Narrator and Participant in Conflicts

1.11. Journalism as a Social Actor

1.11.1. Introduction
1.11.2. The Newspaper as an Interpreter and Mediator
1.11.3. The Newspaper as a Member of the Political System and as a Parapolitical System
1.11.4. The Newspaper as a Political Informant and Pseudo-Communicator
1.11.5. The Newspaper as an Addressee of the Communication Policies of Other Social Actors

Module 2. Audiovisual Narrative

2.1. Audiovisual Narrative

2.1.1. Introduction
2.1.2. Fundamental Concepts of Audiovisual Narrative
2.1.3. A Methodological Approach
2.1.4. Particularities of Audiovisual Discourse
2.1.5. Audiovisual Language
2.1.6. The Image
2.1.7. Sound

2.2. The Discourse and the Enunciating Spaces

2.2.1. Introduction
2.2.2. The Functions of the Story
2.2.3. Construction of the Narrative Text
2.2.4. The Enunciating Entities
2.2.5. Types of Narrators
2.2.6. Targeting
2.2.7. The Narrator

2.3. The Story and the Axes of the Narrative

2.3.1. Introduction
2.3.2. The History
2.3.3. The Narrative Action
2.3.4. The Weather
2.3.5. The Space
2.3.6. Sound

2.4. The Construction of the Audiovisual Discourse: The Script

2.4.1. Introduction
2.4.2. The Script
2.4.3. The Idea
2.4.4. The Genres

2.4.4.1. Fantastic and Horror Movies
2.4.4.2. War Movies
2.4.4.3. Comedy
2.4.4.4. Musical
2.4.4.5. The Documentary Film

2.4.5. Characters and Dialogue
2.4.6. Literary Script vs Technical Script

2.5. Theory and Analysis of Film Editing

2.5.1. Introduction
2.5.2. Assembly Definition
2.5.3. The Basic Units of Film Narrative
2.5.4. First Theoretical Approaches
2.5.5. Types of Editing
2.5.6. The Invisible Assembly Assembly Glossary

2.6. Cinematic Storytelling: from Origins to Postmodernity

2.6.1. Introduction
2.6.2. The Origins of Cinema
2.6.3. The Cinema of the Origins: The Spatiotemporal Articulation
2.6.4. The Avant-Garde and Cinema
2.6.5. The Hollywood Cinema
2.6.6. Art Cinema and Essay
2.6.7. Contemporary Cinema

2.7. Computer Cinema: From Newsreels to Documentaries

2.7.1. Introduction
2.7.2. Informative Cinema
2.7.3. Film Newsreels
2.7.4. The Documentary Film
2.7.5. Informative Fiction Cinema
2.7.6. The Value of News Reports as a Historical Source

2.8. Television Discourse: Information and Entertainment

2.8.1. Introduction
2.8.2. Television Discourse
2.8.3. Narratology of Audiovisual Information
2.8.4. Audiovisual Information Genres
2.8.5. Infotainment
2.8.6. Entertainment Programs
2.8.7. The Fictional Television Story

2.9. Audiovisual Advertising Discourse: Spots, Trailers and Video Clips

2.9.1. Introduction
2.9.2. Advertising Narrative in Audiovisual Media

2.9.2.1. Spot
2.9.2.2. Trailer
2.9.2.3. Videoclip

2.10. New Media and Narrative Structures in the Digital Age

2.10.1. Introduction
2.10.2. Digital Paradigm
2.10.3. New Media in the 21st Century
2.10.4. New Media Practices
2.10.5. The Post-Media Condition

Module 3. Informative Documentation

3.1. Introduction to Documentation as a Science

3.1.1. Introduction
3.1.2. The Information and Knowledge Society
3.1.3. Information and Documentation
3.1.4. Definition of Documentation
3.1.5. The Birth of Documentation as a Science
3.1.6. Documentation Centers

3.2. History and Characteristics of Informative Documentation

3.2.1. Introduction
3.2.2. History of Informative Documentation
3.2.3. General Characteristics of Informative Documentation
3.2.4. Principles of Informative Documentation
3.2.5. Functions of Informative Documentation

3.3. Sources and the Document

3.3.1. Introduction
3.3.2. Sources of Information
3.3.3. The Documents
3.3.4. Types of Documentary Sources

3.4. Document Analysis I

3.4.1. Introduction
3.4.2. The Documentary Chain
3.4.3. Documentary Selection
3.4.4. Documentary Analysis
3.4.5. Cataloging
3.4.6. Documentary Description and Bibliographic Entry

3.5. Document Analysis II

3.5.1. Introduction
3.5.2. Classification 
3.5.3. Indexing 
3.5.4. Summary
3.5.5. Documentary Reference
3.5.6. Documentary Languages

3.6. Information Retrieval and Databases

3.6.1. Introduction
3.6.2. Information Retrieval 
3.6.3. Database Management Systems
3.6.4. Interrogation Languages and Search Equations
3.6.5. The Assessment of Information Retrieval
3.6.6. Data Bases

3.7. Photographic Documentation

3.7.1. Introduction
3.7.2. Photography
3.7.3. Photographic Documentation
3.7.4. Photo Selection Criteria
3.7.5. Documentary Analysis of Photographs

3.8. Radio Documentation

3.8.1. Introduction
3.8.2. Characteristics of the Audio Document
3.8.3. Typology of Radio Documents
3.8.4. Radio Archives
3.8.5. Documentary Analysis of Sound Information
3.8.6. Radio Informative Documentation

3.9. Audiovisual Documentation

3.9.1. Introduction
3.9.2. Audiovisual Document
3.9.3. Television Documentation
3.9.4. Documentary Analysis of the Moving Image
3.9.5. Film Documentation

3.10. Documentation in the Written and Digital Press and in Communication Offices

3.10.1. Introduction
3.10.2. The Basic Documentation Service in Written Media
3.10.3. The Documentary Process in Digital Media
3.10.4. The Documentation Service in the Digital Newsroom
3.10.5. Documentation in Communication Departments

Module 4. Advertising Theory

4.1. Advertising Theory

4.1.1. Introduction
4.1.2. Basic Notions on Advertising and Marketing

4.1.2.1. Marketing
4.1.2.2. Advertising

4.1.3. Advertising, Public Relations and Publicity
4.1.4. Dimensions and Social Scope of Contemporary Advertising
4.1.5. Successful Advertising: KFC

4.2. History of Advertising

4.2.1. Introduction
4.2.2. Origin
4.2.3. The Industrial Revolution and Advertising
4.2.4. The Development of the Advertising Industry
4.2.5. Advertising in the Internet World
4.2.6. Successful Advertising: Coca- Cola Case Study

4.3. Advertising and Its Protagonists I: The Advertiser

4.3.1. Introduction
4.3.2. How the Advertising Industry Works
4.3.3. Types of Advertisers
4.3.4. Advertising in the Company's Organization Chart
4.3.5. Successful Advertising: Facebook Case Study

4.4. Advertising and its Protagonists II: Advertising Agencies

4.4.1. Introduction
4.4.2. The Advertising Agency: Advertising Communication Professionals
4.4.3. The Organizational Structure of Advertising Agencies
4.4.4. Types of Advertising Agencies
4.4.5. Fee Management in Advertising Agencies
4.4.6. Successful Advertising: Nike

4.5. Advertising and its Protagonists III: The Advertising Receiver

4.5.1. Introduction
4.5.2. The Advertising Recipient and Its Context
4.5.3. The Advertising Recipient as a Consumer
4.5.4. Needs and Desires in Advertising
4.5.5. Advertising and Memory: on Advertising Effectiveness
4.5.6. Successful Advertising: Ikea Case Study

4.6. The Advertising Creation Process I: From Advertiser to Media

4.6.1. Introduction
4.6.2. Preliminary Aspects of the Advertising Creation Process
4.6.3. The Advertising Brief or Communication Brief
4.6.4. Creative Strategy
4.6.5. Media Strategy

4.6.5.1. Successful Advertising: Apple

4.7. The Process of Advertising Creation II: Creativity and Advertising

4.7.1. Introduction
4.7.2. Fundamentals of Advertising Creative Work
4.7.3. Advertising Creativity and its Communicative Statute
4.7.4. Creative Work in Advertising
4.7.5. Successful Advertising: Real Madrid Case Study

4.8. The Process of Advertising Creation III: Ideation and Development of the Advertising Manifesto

4.8.1. Introduction
4.8.2. Creative Conception and Strategy
4.8.3. The Creative Conception Process
4.8.4. The Ten Basic Ways of Creativity According to Lluis Bassat: Advertising Genres
4.8.5. Advertising Formats
4.8.6. Successful Advertising: McDonald’s

4.9. Advertising Media Planning

4.9.1. Introduction
4.9.2. Media and Planning
4.9.3. Advertising Media and their Classification
4.9.4. Media Planning Tools
4.9.5. Successful Advertising: Pepsi

4.10. Advertising, Society and Culture

4.10.1. Introduction
4.10.2. The Relationship between Advertising and Society
4.10.3. Advertising and Emotions
4.10.4. Advertising, Subjects and Things
4.10.5. Successful Advertising: Burger King

Module 5. Radio Communication

5.1. History of Broadcasting

5.1.1. Introduction
5.1.2. Origins
5.1.3. Orson Welles and "The War of the Worlds"
5.1.4. Radio in the World
5.1.5. The New Radio

5.2. Current Overview of the Radio in Latin America

5.2.1. Introduction
5.2.2. Radio History in Latin America
5.2.3. Currently

5.3. Radio Language

5.3.1. Introduction
5.3.2. Characteristics of Radio Communication
5.3.3. Elements that Make Up the Radio Language
5.3.4. Characteristics of the Construction of Radiophonic Texts
5.3.5. Characteristics of Radiophonic Text Writing
5.3.6. Glossary of Terms Used in Radiophonic Language

5.4. The Radio Script Creativity and Expression

5.4.1. Introduction
5.4.2. Radio Script
5.4.3. Basic Principles in the Development of a Script

5.5. Broadcast Production, Realization and Voice-Over in Broadcasting

5.5.1. Introduction
5.5.2. Production and Realization
5.5.3. Radio Voice-Over
5.5.4. Peculiarities of Radio Voice-Over
5.5.5. Practical Breathing and Voice-Over Exercises

5.6. Improvisation in Broadcasting

5.6.1. Introduction
5.6.2. Peculiarities of the Radio Media
5.6.3. What is Improvisation?
5.6.4. How is Improvisation Carried Out?
5.6.5. Sports Information in Radio. Characteristics and Language
5.6.6. Lexical Recommendations

5.7. Radio Genres

5.7.1. Introduction
5.7.2. Radio Genres

5.7.2.1. The News
5.7.2.2. The Chronicle
5.7.2.3. The Report
5.7.2.4. The Interview

5.7.3. The Round Table and the Debate

5.8. Radio Audience Research

5.8.1. Introduction
5.8.2. Radio Research and Advertising Investment
5.8.3. Main Research Methods
5.8.4. General Media Study
5.8.5. Summary of the General Media Study
5.8.6. Traditional Radio vs. Online Radio

5.9. Digital Sound

5.9.1. Introduction
5.9.2. Basic Concepts about Digital Sound
5.9.3. History of Sound Recording
5.9.4. Main Digital Sound Formats
5.9.5. Digital Sound Editing Audacity

5.10. New Radio Operator

5.10.1. Introduction
5.10.2. New Radio Operator
5.10.3. The Formal Organization of Broadcasters
5.10.4. The Task of the Editor
5.10.5. The Content Gathering
5.10.6. Immediacy or Quality?

Module 6. Broadcast Journalism

6.1. History of Radio

6.1.1. History of Radio Information in the World
6.1.2. Origin
6.1.3. Evolution of Radio Information

6.2. From Literary Genres to Radio Genres

6.2.1. Introduction
6.2.2. The Rationale of the Genres
6.2.3. From Literary Genres to Radio and Journalistic Genres
6.2.4. Classification of Radio Genres

6.3. Reports

6.3.1. Introduction
6.3.2. News as Raw Material
6.3.3. Types of Informative Programs

6.4. Sports as a Radio Genre

6.4.1. Introduction
6.4.2. History
6.4.3. Sport Formats
6.4.4. The Future of Sports on the Radio

6.5. Audience Participation Programs

6.5.1. Introduction
6.5.2. Reasons for the Success of Participation as a Radio Genre
6.5.3. Types of Participation Genres

6.6. Dramatic

6.6.1. Introduction
6.6.2. Subgenres 
6.6.3. The Technique

6.7. Musical

6.7.1. Introduction
6.7.2. History of the Musical Genre
6.7.3. Subgenres

6.8. Magazine

6.8.1. Introduction
6.8.2. Magazine
6.8.3. Specialized Magazines

6.9. History of Advertising

6.9.1. Introduction
6.9.2. History of Advertising
6.9.3. Types of Advertising

6.10. Advertising as a Radio Genre

6.10.1. Introduction
6.10.2. Advertising on the Radio 
6.10.3. Advertising as a Radio Genre
6.10.4. The Radio Advertising Phenomenon in the Communication Process

Module 7. Sports Journalism

7.1. Sports News

7.1.1. Introduction
7.1.2. Currently
7.1.3. Quality of Sports Information

7.1.3.1. Sources
7.1.3.2. Language

7.1.4. Local Sports News

7.1.4.1. Credibility of Local Information
7.1.4.2. Sports Theme

7.2. Sports Genres

7.2.1. Introduction

7.2.1.1. The Role of the Web
7.2.1.2. From Analogue to Digital
7.2.1.3. From Information to Opinion

7.2.2. Structure and Language

7.2.2.1. Headlines
7.2.2.2. Entries
7.2.2.3. Statements and Exploded Views

7.2.3. Elements of Interpretative Parts

7.2.3.1. Chronic
7.2.3.2. Reports 
7.2.3.3. Interviews

7.2.4. Skills of the Sports Journalist

7.3. Sports Programming on Television

7.3.1. Introduction
7.3.2. Evolution of Sports Programs on Television

7.3.2.1. Sport on Public Television
7.3.2.2. Sport on Paid Television

7.3.3. Sports Programming on Television

7.3.3.1. The Retransmissions
7.3.3.2. The Spectacle as a Strategy
7.3.3.3. Technology

7.4. Radio Tendencies

7.4.1. Introduction
7.4.2. The Radio
7.4.3. Trends in Radio Journalism

7.4.3.1. Contents
7.4.3.2. Audio Archive
7.4.3.3. Reporting for On-Demand Radio

7.5. Images in Sports Journalism

7.5.1. Introduction
7.5.2. Sport and Images

7.5.2.1. Concept of Sport
7.5.2.2. Mediatization of Sport
7.5.2.3. Concept of image

7.5.3. Images in Sports Journalism

7.5.3.1. Concept of Sports Journalism
7.5.3.2. Sports Photojournalism
7.5.3.3. The Moving Image

7.5.4. Media Speculation in Sports

7.6. New Digital Narratives in Sports Journalism

7.6.1. Introduction
7.6.2. New Multimedia Narratives

7.6.2.1. Images
7.6.2.2. Audio and Video Mutation

7.6.3. Data Journalism

7.6.3.1. Searching
7.6.3.2. Analysis

7.6.4. Interactive Story
7.6.5. From Virtual Reality to Augmented Reality

7.7. The Language of Sports Journalists

7.7.1. Introduction
7.7.2. Features

7.7.2.1. Stylistic Freedom and Creativity
7.7.2.2. Errors

7.7.3. Reference Works for Study
7.7.4. Journalism Responsibility

7.8. Women's Sports and the Media

7.8.1. Introduction
7.8.2. Sport and Gender: Sport Commonly Practiced by Women and Men
7.8.3. Women and Sport: Women’s Sport

7.8.3.1. Ages of Women’s Sport
7.8.3.2. Mixed Sports

7.8.4. Women in Sports Journalism
7.8.5. Sexist Language 
7.8.6. Importance of New Media in Women's Sports

7.9. Social Networks in Sport

7.9.1. Introduction
7.9.2. Use of Social Networks in Sports
7.9.3. Implications for Journalists and Media Professionals
7.9.4. Consequences for Athletes and Fans

7.9.4.1. Personal Brands
7.9.4.2. Crisis Management

7.10. Towards a New Model of Communication Management in Sports Organizations

7.10.1. Introduction
7.10.2. The Role of Corporate Communications in Sports
7.10.3. Actors in Sport Communication Management
7.10.4. The Evolution of the Communication Model Influenced by ICTs

Module 8. Cultural Journalism

8.1. Cultural Journalism in the Conventional Media and Its integration in the Digital World

8.1.1. Objectives and Sources of Cultural Journalism in Audiovisual Media 
8.1.2. Know the Audience and Know Where to Find Them 
8.1.3. Programs and Genres of Cultural Journalism in Linear and Non-Linear Radio and Television Media

8.2. The Art of Storytelling

8.2.1. The Perspective of Narratology
8.2.2. Self-Knowledge, Motivation and Personal Goals in the Practice of Cultural Journalism 
8.2.3. Creativity and the Point of View of Journalistic Narrative
8.2.4. Informative Rigor in Cultural Information
8.2.5. Identity and Style of Personal Brand

8.3. Essential Guides to Cultural Journalism Documentation

8.3.1. Historical Documentation 
8.3.2. Current Documentation 
8.3.3. The Raging News

8.4. The 3.0 Philosophy of Communication

8.4.1. Web 3.0: Definition and Characteristics
8.4.2. Cultural Journalism in Web 3.0 
8.4.3. Characteristics of Journalistic Writing Based on Convergence

8.5. Media and Social Media Management

8.5.1. Facebook
8.5.2. Twitter
8.5.3. Instagram
8.5.4. LinkedIn
8.5.5. Other Networks

8.6. Interactive Journalistic Content

8.6.1. The Role of the Journalism Professional
8.6.2. Inform and Entertain
8.6.3. More Digital Media 
8.6.4. Interactive Journalism Content

8.7. Communication Disorders

8.7.1. Audience and the User 
8.7.2. The Media and the Content
8.7.3. The Medium
8.7.4. The Weather
8.7.5. Disinformation

8.8. Web Positioning: SEO, SEM, SMO, SMM and SERM. Specialized Journalistic Contents

8.8.1. SEO 
8.8.2. SEM
8.8.3. SMO
8.8.4. SMM
8.8.5. SERM

Module 9. Information Company

9.1. Concept and Evolution of the Information Company

9.1.1. What Is the Information Company?
9.1.2. Characteristics of the Journalistic Company
9.1.3. Types of Informative Companies

9.2. Organization of Informative Companies

9.2.1. Introduction
9.2.2. How to Organize a Company?
9.2.3. How to Structure an Informative Company?
9.2.4. Models of Organizational Structures

9.3. Multimedia Structure of the Informative Company

9.3.1. Introduction
9.3.2. Multimedia Structure of the Informative Company
9.3.3. From the Informative Company to Multimedia Conglomerate
9.3.4. Media Concentration: Causes and Consequences
9.3.5. Large Communication Groups

9.4. Marketing of the Information Company's Product

9.4.1. Introduction
9.4.2. Characteristics of Marketing in the Informative Company
9.4.3. Marketing by Distribution Channel
9.4.4. Marketing in the Digital Company

9.5. Revenues and Expenses in the Reporting Company

9.5.1. Introduction
9.5.2. The Informative Company in the Financial Environment
9.5.3. Production Cycle in the Information Company
9.5.4. Financial Structure of the Informative Company

9.6. The Informative Business Plan

9.6.1. Introduction
9.6.2. Circumstances of Entrepreneurship and Self-Employment in the Information Market
9.6.3. The Creation of an Informative Company
9.6.4. The Informative Business Plan
9.6.5. Mercantile Possibilities of the Information Company

9.7. Information Marketing and Strategic Planning

9.7.1. Introduction
9.7.2. What Is Marketing?
9.7.3. Operative Marketing
9.7.4. The 4 Ps of Marketing

9.8. Distribution and Promotion of the Information Product

9.8.1. Introduction
9.8.2. Distribution
9.8.3. Promotion of Information Products: Sales Promotion and Advertising Promotion

9.9. Information Dissemination and Audiences

9.9.1. Introduction
9.9.2. What Do Understand by Information Dissemination?
9.9.3. What Is Information Dissemination for?
9.9.4. Dissemination and Audience Indicators

9.10. Human Resources and Business Management

9.10.1. Introduction
9.10.2. The Reporting Company's Responsibility for Personnel Management
9.10.3. Work Motivation
9.10.4. The Management of the News Company

Module 10. Public Opinion

10.1. The Concept of Public Opinion

10.1.1. Introduction
10.1.2. Definition
10.1.3. Public Opinion as a Rational Phenomenon and as a Form of Social Control
10.1.4. Phases in the Growth of Public Opinion as a Discipline
10.1.5. The 20th Century

10.2. Theoretical Framework of Public Opinion

10.2.1. Introduction
10.2.2. Perspectives on the Discipline of Public Opinion in the 20th Century
10.2.3. Twentieth Century Authors
10.2.4. Walter Lippmann: Biased Public Opinion
10.2.5. Jürgen Habermas: the Political-Value Perspective
10.2.6. Niklas Luhmann: Public Opinion as a Communicative Modality

10.3. Social Psychology and Public Opinion

10.3.1. Introduction
10.3.2. Psychosocial Variables in the Relationship of Persuasive Entities with their Public
10.3.3. The Name
10.3.4. Conformism

10.4. Media Influence Models

10.4.1. Introduction
10.4.2. Media Influence Models
10.4.3. Types of Media Effects
10.4.4. Research on Media Effects
10.4.5. The Power of the Media

10.5. Public Opinion and Political Communication

10.5.1. Introduction
10.5.2. Electoral Political Communication. Propaganda
10.5.3. Government Political Communication

10.6. Public Opinion and Elections

10.6.1. Introduction
10.6.2. Do Election Campaigns Influence Public Opinion?
10.6.3. The Effect of the Media in Election Campaigns as a Reinforcement of Opinions
10.6.4. The Effects of Public Opinion

10.7. Government and Public Opinion

10.7.1. Introduction
10.7.2. Representatives and their Constituents
10.7.3. Political Parties and Public Opinion
10.7.4. Public Policies as an Expression of the Government's Action

10.8. The Political Intermediation of the Press

10.8.1. Introduction
10.8.2. Journalists as Political Intermediaries
10.8.3. Dysfunctions of Journalistic Intermediation
10.8.4. Reliance on Journalists as Intermediaries

10.9. The Public Sphere and Emerging Models of Democracy

10.9.1. Introduction
10.9.2. The Public Sphere in the Information Society
10.9.3. The Public Sphere in the Information Society
10.9.4. Emerging Models of Democracy

10.10. Methods and Techniques for Public Opinion Research

10.10.1. Introduction
10.10.2. Opinion Polls
10.10.3. Types of Surveys
10.10.4. Analysis

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