Thanks to TECH you will master the most effective advertising strategies in digital environments with this postgraduate diploma 100% online"

With the advance of new technologies, communication has become a strategic process in the management of organizations. In this line, advertising helps companies both to build loyalty to the public and to differentiate themselves from competitors. Achieve this successfully, industry professionals must reinvent themselves and use creative techniques to capture the interest of consumers.

For this reason, TECH has designed this program to provide students with the most effective strategies. In this way, they will develop their full creative potential and will be able to design impactful campaigns. To this end, the program addresses both new methods and means to innovate in advertising. It also delves into the creation of inspiring content and addresses the need to effectively implement a social media plan. It also delves into the new creative challenges so that professionals can find the right tactics to face them in the best possible way. 

The academic itinerary has a 100% online methodology, so that students can comfortably enter the program. Thus, the only thing they will need is a device with Internet access to expand their knowledge and become a university expert in Creative Advertising Strategies. In this sense, the training offers its students the most avant-garde methodology in the current market: Relearning. This teaching system is based on the reiteration of the most important contents to guarantee a natural learning process capable of lasting in the students' memory.

Stand out in the advertising sector with the most cutting-edge methodology on the market: Relearning"

This postgraduate diploma in Creative Advertising Strategies contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Creative Advertising
• The graphic, schematic and eminently practical contents with which it is conceived provide cutting-edge and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Thanks to this postgraduate diploma you will use innovative advertising techniques to successfully overcome the challenges of the sector"

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities. 

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations. 

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

With TECH you will manage the main digital techniques to boost creativity and achieve greater reach"

Through this program you will get the most out of social networks such as TikTok, X, Facebook and Instagram"

TECH launches a cutting-edge program that will enable students to acquire the skills required to excel in both the communications and advertising fields. To achieve this, it provides resources focused on how to apply creativity to the main platforms and social networks, including TikTok, X and Instagram. At the same time, it analyzes the new trends in the advertising field with emphasis on the incorporation of augmented reality to ads as a differentiation strategy. 

With this postgraduate diploma you will apply innovative techniques in advertising that will ensure audience tracking and loyalty"

General Objectives

• Show the vision of creativity as a collaborative agent in the development of communication
• Assimilate the theoretical/practical knowledge that allows performing the creative functions from any perspective
• Use creativity support tools
• Improve knowledge and professional skills to be able to carry out the integration and performance of work in a creative department of any type of agency or marketing department
• Train the professional, by means of the necessary skills, to improve problem solving and develop the essential professional competences
• Show the vision of creativity as a collaborative agent in the development of communication
• Develop actions and initiatives to improve creative results, in collaboration with the other actors involved in their conception

Specific Objectives

Module 1. Creative Publicist

• Understand in depth what creativity is, how it has developed with the advance of new technologies and how it influences different professional areas
• Detail the challenges that a creative person faces
• Highlight the values of creative collaboration
• Signify the relevance of creativity in different professions
• Examine the best conditions to stimulate creativity
• Understand the role of creativity in advertising
• Study the artistic references of creativity
• Get a glimpse of the challenges of the changing and competitive environment
• Invite to cross the limits
• Help to understand that every challenge is an opportunity to grow

Module 2. Digital creativity

• Explore how digital technologies have revolutionized content creation and promotional strategies in the online environment
• Differentiate between digital marketing and advertising
• Examine a variety of online advertising formats, ranging from banner ads to augmented reality ads
• Delve into digital marketing creativity, where key strategies are analyzed
• Study SEO as an essential tool for improving online visibility
• Advance in the use of email as a tool for promotion, loyalty building and campaign automation in email marketing
• Dive into the field of social networks and strategies to take advantage of their potential
• Analyze the collaboration with influencers and the strengthening of brand identity

Module 3. Creativity in social networks

• Study creativity on different platforms and media
• Offer a complete vision of how creativity adapts to each of the social networks
• Learn about technical aspects of use
• Discover creativity tips and inspirational examples
• Analyze creativity in blogs and newsletters

With TECH you will master strategies to optimize your SEO positioning and stand out in search engines"