Traditional media reach everyone, so it is necessary to have the skills to create the desired advertising messages that can influence their consumption habits of citizens”

The postgraduate diploma in Communication in Conventional Media will expand and improve the linguistic competencies in the field of written and oral skills in order to facilitate the creation of texts that meet the specific communicative needs of the mass media and the specific expressive purposes of the different journalistic genres.

Thus, one of the objectives is the study of the specific elements that concern communication within the broadcast media, as well as the characteristics and peculiarities of broadcast communication. To this end, the main historic milestones of each media will be studied, as well as its evolution and future prospects for change. Likewise, the basic elements for a broadcast communication will be covered by the program, paying special attention to the language used in the media and the way of elaborating radio spaces.

However, Conventional Media is not only composed by radio, but also by press and television. Therefore, the focus will be on writing, being able to distinguish the different elements of paper publications, as well as on the audiovisual skills that journalists must handle with fluency to be able to get in front of a camera and perform the production and post-production process essential in this field.

A program, therefore, that will be the ideal complement for professionals who already have experience in this field, but who wish to broaden their knowledge to position themselves among the best in the profession, achieving a higher level of education thanks to which they will be able to access positions of great relevance, regardless of the format in which they work: press, radio or television.

Acquire the necessary program with which you will be able to work in the different conventional media”

This postgraduate diploma in Communication in Conventional Media contains the most complete and up-to-date program on the market. The most important features include:

• The use of the latest technology in e-learning software
• The teaching system, intensely visual, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical case studies presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Self-regulated learning, which makes the program completely compatible with other commitments
• Practical exercises for self-evaluation and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teaching team and individual reflection work.
• Content that is accessible from any fixed or portable electronic device with an Internet connection
• Complementary resource banks that are permanently available

A postgraduate diploma that will enable you to work successfully in the traditional media: press, radio and television”

The teaching staff of this program is made up of professionals from different fields related to this specialty. As such, TECH can fulfill its educationa updating objective.  A multidisciplinary team of experienced professionals in different fields who, will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service.

This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of E-Learning experts, it integrates the latest advances in educational technology. As a result, students will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process.

The design of this program is centered on Problem-Based Learning. An approach that conceives learning as a highly practical process. To achieve this remotely, telepractice is used. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, the students will be able to acquire the knowledge as if they were facing the very cases being studied. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way.

This program relies on the experience of active professionals, experts in Communication in Conventional Media"

The innovative teaching methodology of this postgraduate diploma is based on practical teaching to promote student learning"

TECH's main objective is to offer its students superior education through which they can quickly gain access to high-level jobs. For this purpose,  this specific postgraduate diploma in Communication in Conventional Media aims to provide journalists with the necessary tools to develop successfully in a highly competitive field, in which the superior education of professionals will be a plus that will mark their path to follow at the labor level.

If your objective is to broaden your future work to include new paths of success and developing, this is the program for you”

General Objective

• Acquire the necessary knowledge to carry out an adequate advertising communication using the most advanced digital tools

Specific Objectives

Module 1. Written Communication

• Know how to express oneself fluently and effectively in oral and written communication, taking advantage of the most appropriate linguistic and literary resources
• Have the ability to analyze the different levels and components that make up the Spanish linguistic system, as well as the discursive products that are framed in different textual typologies
• Be able to identify the similarities and differences between oral and written codes
• Be able to know and master the strategies of coherence, cohesion and adequacy in the elaboration of texts
• Recognize the different phases of the writing process
• Know how to discriminate the main structural and linguistic properties of the different textual models
• Be able to elaborate texts based on the structural and linguistic conventions of each textual typology, as well as respecting the basic textual properties and linguistic correctness

Module 2. Broadcast Communication

• Encouraging creativity and persuasion through different media and communication media
• Know the elements, forms and processes of advertising languages and other forms of persuasive communication
• Know how to develop a correct verbal and written communication to transmit ideas and decisions with clarity and rigor in the exposition
• Be able to solve problems arising in the professional practice
• Be qualified for the creation and development of audiovisual elements, sound or musical effects, through the use of digital tools for video and audio editing by computer, with the realization of practices with computer programs
• Know how to discriminate the different types of advertising media and supports, as well as their structural, formal and constitutive elements

Module 3. Television Communication

• Have the capacity and ability to use information and communication technologies and techniques in the different combined and interactive media or media systems
• Have the capacity and ability to take advantage of computer systems and resources in the field of advertising and public relations, as well as their interactive applications
• Explore the structure and transformation of today's society in terms of the features, forms and processes of advertising communication and public relations
• Recognize the sociological, economic and legal aspects that influence advertising communication and the development of public relations
• Be able to relate advertising and public relations coherently with other social and human sciences
• Encouraging creativity and persuasion through different media and communication media
• Know the significant and appropriate tools for the study of advertising and public relations
• Know how to act as an advertising and public relations professional in accordance with the legal and ethical rules of the profession

A program that will be essential for journalists to know, firsthand, what are the ins and outs of Communication in Conventional Media"