If you are passionate about advertising, do not miss the opportunity to learn about the regulations that govern the field and that you must follow in order not to incur in an illegal act”

Journalism and communication professionals who wish to work in the field of advertising should bear in mind that they need to acquire basic knowledge that will allow them to acquire a general vision of the field. In this way, besides getting up to date on specific advertising issues, it is very important that they learn to manage in the legal field, obtaining the necessary knowledge about Advertising Law  that allows them to work with full guarantees of success, avoiding possible lawsuits for issues related to illegal or misleading advertising, or for violating fundamental rights or intellectual property, for example.

This is an extensive and exciting field in which professionals who want to reach positions of responsibility in this field and, above all, who wish to work in prestigious companies where advertising departments are highly valued, should immerse themselves. For this reason, TECH has devised this program, which will reflect on the following questions: what is law, why is it necessary to have rules that regulate behavior, how it is structured, what are the purposes of law, what kind of rules exist, etc. A complete and concrete review that will enable journalists to practice successfully in the advertising sector with a global vision of the fundamental legal aspects that concern advertising. In particular, it will delve into the regulatory framework that regulates advertising, the role of self-regulation in this field, illegal or unfair advertising and the most commonly used contracts.

Undoubtedly, a program that will mark a before and after in the specialization of professionals and that will guide them to be able to make a change in their profession to reach that desired job position. All this, thanks to a program in digital format, which includes the best theoretical and practical resources of the current educational panorama.

Specialize in Advertising Law with this high-quality program in which you will find the most updated information of the moment”

This postgraduate diploma in Advertising Law contains the most complete and up-to-date program on the market. The most important features include:

• The use of the latest technology in e-learning software
• The intensely visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical case studies presented by practicing experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Self-regulated learning, which makes the program completely compatible with other commitments
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: Questions to the expert, discussion forums and knowledge
• Communication with the teacher team and individual reflection work
• Content that is accessible from any fixed or portable electronic device with an Internet connection
• Complementary resource banks that are permanently available

The telepractice will give you the opportunity to learn through an immersive experience, which will provide you with a faster integration and a much more realistic view of the contents”

The teaching staff of this program is made up of professionals from different fields related to this specialty. As such, TECH can fulfill its academic updating objective. A multidisciplinary team of experienced professionals in different environments, who will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service.

This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of E-Learning experts, it integrates the latest advances in educational technology. As a result, students will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process.

The design of this program is centered on Problem-Based Learning. An approach that conceives learning as a highly practical process. To achieve this remotely, TECH will use telepractice. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, the students will be able to acquire the knowledge as if they were facing the very cases being studied. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way.

A postgraduate diploma that will enable you to work with greater confidence in the field of Advertising, knowing the most relevant concepts at a legal level"

By enrolling in this postgraduate diploma, you will have the opportunity to access a multitude of educational resources that will make your learning easier and more effective"

The design of this TECH Advertising Law program has been created with the main objective of training journalism and communication professionals in an area that they must be very aware of when developing their advertising campaigns, since a small error in this field can create real chaos in the organization, even having to be resolved in court. Therefore, it is essential that professionals delve into the legal notions that they need to keep in mind to work with total security.

Specialize in Advertising Law and acquire a higher level of knowledge in this field that will help you to solve possible conflicts”

General Objectives

• Acquire the necessary knowledge to carry out an adequate advertising communication using the most advanced digital tools
• Learn to manage organizational and corporate communications in times of crisis

Specific Objectives

Module 1. Advertising Theory

• Know the fields of Advertising and Public Relations and their processes and organizational structures
• Identify the professional profiles of advertising and public relations professionals, as well as the main skills required in the performance of their professional practice
• Identify the fundamental principles of human creativity and its application in the manifestations of persuasive communication
• Know how to apply creative processes to the field of communication, especially advertising and public relations
• Know how to describe the structure of advertising agencies
• Identify the processes and organizational structures of the advertising and public relations process

Module 2. Introduction to Law

• Recognize the structure and transformation of today's society as it relates to the elements, forms and processes of advertising and public relations communication
• Understand the structure of the media and their main formats, as expressions of the lifestyles and cultures of the societies in which they perform their public function
• Recognize the sociological, economic and legal aspects that influence advertising communication and the development of public relations
• Be able to deal with the informative treatment of scientific advances in a comprehensible and effective manner
• Relate advertising and public relations in a coherent manner with other social and human sciences
• Solve problems and practical cases related to the application of the principles of law, handling the legal sources and the interpretation of their texts correctly

Module 3. Advertising Law

• Understand the main debates and media events arising from the current situation and how they are generated and disseminated according to communication strategies and interests of all kinds
• Identify the methods and problems of the different branches of research in the field of Communication Sciences
• Analyze the advertising message with the aim of developing advertising away from social discrimination, making use of professional ethics
• Gain knowledge about the ethical framework of the advertising and public relations profession
• Understand the legal aspects that regulate advertising and public relations activities
• Know the scope and limits of the right of advertising

Knowing the main regulations in the field of advertising will allow professionals to avoid legal conflicts”