An intensive update on the new paradigm of work in the audiovisual market, with the learning quality of the largest online university in the world"

In order to act efficiently in the competitive and changing audiovisual industry, it is necessary to review the characteristics that determine the success or failure of any company in this sector. The cultural industry develops according to its own conditioning factors, acting in a determined manner in the different markets and sectors. Knowledge of these is essential for any professional. 

But, in addition, in the current era new ways of producing, distributing and consuming the audiovisual product have burst in, which demand the control of the new business models. 

This program has been created to lead you to the acquisition of all the skills you need in this area. 

The new ways of working in today's cultural industry, with the most up-to-date developments for the professional in the sector"

This Postgraduate certificate in Cultural Industries and New Communication Business Models contains the most complete and up-to-date program on the market. The most important features include:

• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical cases presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by tele-practice.
• Continuous updating and recycling systems
• Autonomous learning: full compatibility with other occupations
• Practical exercises for self-evaluation and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Complementary documentation banks permanently available, even after the course

A contextualized and real educational program that will allow you to put your learning into practice through new skills"

Our teaching staff is made up of working professionals. In this way, we ensure that we provide you with the educational update we are aiming for. A multidisciplinary team of professors trained and experienced in different environments, who will cover the theoretical knowledge in an efficient way, but, above all, will put the practical knowledge derived from their own experience at the service of the course: one of the differential qualities of this course.   

Acquiring a good command of the subject is complemented by the effectiveness of this course’s methodological design. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. This way, you will be able to study with a range of comfortable and versatile multimedia tools that will give you the operability you need in your training.

 The design of this program is based on Problem-Based Learning: an approach that conceives learning as a highly practical process. To achieve this remotely, we will use tele-practice: With the help of an innovative interactive video system, and learning from an expert, you will be able to acquire the knowledge as if you were actually dealing with the scenario you are learning about. A concept that will allow you to integrate and fix learning in a more realistic and permanent way.   

Learn how to develop the production of fiction in a course of high interest for the professional in this area"

We are not satisfied with just theory: we bring you the most practical and competent expertise”

The Postgraduate certificate is structured as a comprehensive tour through each and every one of the concepts required to understand and work in this field. With an approach focused on practical application that will help you grow as a professional from the very beginning of your training. 

A comprehensive syllabus focused on acquiring knowledge and converting it into real skills, created to propel you to excellence"

Module 1. Cultural Industries and New Communication Business Models 

1.1. Craft Culture Commoditized 

1.1.1. From Live Performance to Visual Arts 
1.1.2. Museums and Heritage
1.1.3. The City

1.2. Technology, Communication and Culture

1.2.1. Technology, C.I. and Social Communication Technology and Utopias  

1.3. CI Structure: Economic Nature  

1.3.1. Offer 
1.3.2. Creative Work and Intellectual Property
1.3.3. Consumption

1.4. The Major Sectors of the C.I 

1.4.1. Editorial Products 
1.4.2. Flow C.I.s
1.4.3. Hybrid Models

1.5. Globalization and Diversity in C.Is 

1.5.1. Concentration; Internationalization and Globalization of C.I.s.
1.5.2. The Struggle for Diversity and Its Evolution towards the Information Society

1.6. The Digital Era in C.I. 

1.6.1. On/Off Line Publishing Merchandise.
1.6.2. Flow C.I.s 
1.6.3. New Models in the Digital Age: Digital Copyright and Its Questions.
1.6.4. Free Culture and Creative Commons Licenses
1.6.5. Creativity and Innovation in the Creation of Low Cost Audiovisual Projects
1.6.6. What Is Low-Cost Audiovisual Content?
1.6.7. Crowdfunding and the Centrality of the Internet

1.7. Cultural and Cooperation Policies. 

1.7.1. The Role of States and Regions of Countries (European Union, MERCOSUR, FTAs)
1.7.2. Digital Cultural Policies

1.8. Challenges and Business Opportunities for the Media in the Face of Digitalization 

1.8.1. Legal Framework for the Development of New Communication Businesses in the Digital Environment 
1.8.2. Adaptation to New Digital Scenarios 
1.8.3. Objectives and Needs

1.9. Digital Media and Media in the Digital Age I 

1.9.1. The Online Newspaper Business: Challenges and questions. Project Planning and Control Methods for Decision-Making in Newspaper Companies in the Digital Environment.
1.9.2. Innovation and Design of Strategies for the Development of Information Products and Improvement of Management and Decision-Making Processes in the Digital Environment.  
1.9.3. Radio in the Digital Environment. 

1.10. Digital Media and Media in the Digital Age II 

1.10.1. New Keys to Advertising Management in Digital Media Changes in Parameters for Time and Space Management Viral Marketing and Branded Content.  
1.10.2. Particularities of the Media in the Digital Age: Emerging Businesses The Businesses of the Blogosphere and Social Networks The New Consumers and Users Positioning strategies in the information market
1.10.3. Fiction on the Internet: Webseries

A unique training experience, key and decisive to boost your professional development"