You will learn how to create the most attractive television programming and the bases that determine the different genres and formats in this medium, in a simple and interactive way"

The audience is evolving at a great speed. Their characteristics dynamically determine the changes in the broadcasting and exhibition systems of the audiovisual industry. 

The irruption of the Internet, new platforms and alternative formats force the professional to keep up to date with new changes. Without this update, messages will plunge into the immediate obsolescence of unsuitable messages for the audiences of the moment. 

This course will teach you to recognize and understand the changes, demands, and languages of the audiences that are in charge of audiovisual production at any given moment and how to establish a two-way path in this communication. 

The analysis of the formation and evolution of the audience, as an indispensable tool for the professional in the audiovisual field"

This Postgraduate certificate in Audiovisual Audiences contains the most complete and up-to-date program on the market. The most important features include:

• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical cases presented by practicing experts
• State-of-the-art interactive video systems
• Teaching supported by tele-practice
• Continuous updating and recycling systems
• Autonomous learning: full compatibility with other occupations
• Practical exercises for self-evaluation and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Complementary documentation banks permanently available, even after

Theory alone is insufficient: We provide you with the most practical and competent expertise”

Our teaching staff is made up of working professionals. This way, we ensure that we provide you with up-to-date knowledge, which is what we are aiming for. A multidisciplinary team of professors prepared and experienced in different environments who will cover the theoretical knowledge in an efficient way, but, above all, who will put the practical knowledge derived from their own experience at the service of the program: one of its differential qualities.   

This mastery of the subject is complemented by the effectiveness of the methodology used in the design of this course. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. In this way, you will be able to study with a range of easy-to-use and versatile multimedia tools that will give you the necessary skills you need for your specialization.

The design of this program is based on Problem-Based Learning: an approach that conceives learning as a highly practical process. To achieve this remotely, we will use tele-practice:  With the help of an innovative interactive video system, and learning from an expert, you will be able to acquire the knowledge as if you were actually dealing with the scenario you are learning about. A concept that will allow you to integrate and fix learning in a more realistic and permanent way. 

A contextualized and real educational program that will allow you to put your learning into practice through new skills" 

A high quality course that will bring you up to date with the current television landscape and the genres that are currently being handled"

The Postgraduate certificate is structured as a comprehensive tour through each and every one of the concepts required to understand and work in this field. With an approach focused on practical application that will allow you to grow as a professional from the very beginning of this course. 

A comprehensive syllabus focused on acquiring knowledge and converting it into real skills, created to propel you to excellence"

Module 1. The Audiovisual Audience  

1.1. Theories of Reception I

1.1.1. From Live Performance to Visual Arts 
1.1.2. The First Trends in Reception Studies 

1.2. Theories of Reception II 

1.2.1. Paradigm Shift in Reception Theories
1.2.2. A Theoretical Proposal for Analyzing Audiovisual Audiences: The Contributions of Janet Staiger

1.3. Film Audiences I 

1.3.1. Evolution in the EEUU
1.3.2. Applied Case Study 

1.4. Film Audiences II

1.4.1. Evolution in Spain
1.4.2. Applied Case Study 

1.5. Television Audiences I 

1.5.1. Why Study Them? 
1.5.2. Audience Measurement: Traditional Quantitative Surveys
1.5.3. Constraints and Crises in the Digital Environment

1.6. Television Audiences II 

1.6.1. Post-Audience Audience Measurement on the Internet and DTT 
1.6.2. Towards a New Model of Analysis: Convergence Culture  

1.7. Audiences Today I 

1.7.1. Audiences and Minorities: the Implications of Gender, Sexuality and Race/Ethnicity in Relation to the Media
1.7.2. New Approaches to the Concept of Audience: Ethnography, Fandom, Community, Transmedia, Transtextuality
1.7.3. Fan Behaviors

1.8. Audiences Today II 

1.8.1. The Movie Star Viewer 
1.8.2. The Cult Movie/Series Viewer 
1.8.3. From the Cinema to the Home: Collective and Individual Viewing Experiences
1.8.4. The Effect of Violence, Horror and Sexually Explicit Images on Viewers
1.8.5. The Place of Memory in the Audiovisual Viewer

1.9. Applied Studies I 

1.9.1. The Reception of The Blonde Venus (Josef von Sternberg, 1932): Censorship Against Fans
1.9.2. The Critical Reception of A Clockwork Orange (Stanley Kubrick, 1971) in the U.S

1.10. Applied Studies II

1.10.1. The Silence of the Lambs (Jonathan Demme, 1991): The Production of Cultural Meanings for the Gay and Feminist Community in the United States 
1.10.2. The Audiences of Game of Thrones/Game of Thrones (HBO, 2011-2019): the Transversality and Globality of Fan Culture
1.10.3. The Critical Reception of Madrid's Comedy in the Context of Spain's Democratic Transition 

You will have access to a library of multimedia resources 7 days a week, 24 hours a day"