Become a prestigious computer scientist in the field of industrial communication networks and achieve the professional improvement you desire" 

This postgraduate diploma in Communication and Marketing in Electronic Systems Engineering at TECH is designed for IT professionals to acquire that superior knowledge that will allow them to stand out from the rest of the competitors. The program covers many current topics, which are fundamental for the daily work in this field.

In addition, the course develops specialized knowledge on current applications of power electronics, specifically devices that allow variation of the waveform of the electrical signal, known as converters. These devices are present in sectors as varied as domestic, industrial, military and aerospace. For its part, the creation of communication networks is also a fundamental part of this postgraduate diploma, since it is a key element for the transfer of data between all the elements of an industrial production system; they are the basis of what is known as Industry 4.0. In this way, controllers can communicate with sensors and other instrumentation elements, as well as with management systems, databases and even with services deployed in the cloud. 

Another of the fundamental issues of this program is Marketing. It is a great instrument for creating value in industrial companies, in addition to being a key element for their competitiveness in the current environment. It must be taken into account that in order to compete with other companies, it is very important to have market information, create relationships and collaboration networks, so that information sources become a competitive advantage for the company. However, it is even more important to know how to communicate this information and share it at all levels of the organization. For this reason, this section is of fundamental value in the program.  

In short, this is a 100% online postgraduate diploma that will allow students to distribute their study time, not being restricted by fixed schedules or having to move to another physical location, being able to access all the contents at any time of the day, balancing their work and personal life with their academic life.   

Delve into the study of this complete program and learn how to create fundamental communication networks in industries” 

This postgraduate diploma in Communication and Marketing in Electronic Systems Engineering is the most complete and up-to-date program on the market. Its most notable features are:

• Practical cases presented by experts in information technology 
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional development
• Practical exercises where self-assessment can be used to improve learning
• Special emphasis on innovative methodologies in Communication and Marketing in Electronic Systems Engineering
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

As soon as you enroll in this postgraduate diploma, you will have direct access to all the theoretical and practical resources” 

The teaching staff includes professionals from the information technology sector, who bring their experience to this training program, as well as renowned specialists from leading societies and prestigious universities.
 
The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training experience designed to train for real-life situations. 

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. This will be done with the help of an innovative system of interactive videos made by renowned experts.  

TECH provides you with a multitude of practical cases that will be fundamental to your learning"

This online program will allow you to study at any time and from anywhere in the world"

The postgraduate diploma in Communication and Marketing in Electronic Systems Engineering at TECH aims to offer advanced knowledge to IT professionals which will provide them with the necessary training to access positions of responsibility in the field. Thus, students who complete the program will have the necessary qualifications to understand and successfully implement the main tools in this area, providing higher quality in industrial processes.  

A first class academic program to improve your training in Industrial Communication and Marketing" 

General Objectives

• Determine the need for power electronic converters in most real-world applications 
• Analyze the different types of converters that can be found based on their function 
• Design and implement power electronic converters according to the need of use 
• Analyze and simulate the behavior of the most commonly used electronic converters in electronic circuits 
• Determine the characteristics of real type systems and recognize the complexity of programming these types of systems 
• Analyze the different types of communication networks available 
• Evaluate which type of communications network is the most suitable in certain scenarios 
• Determine the keys to effective marketing in the industrial marketplace 
• Develop commercial management to create profitable and long-lasting relationships with customers 
• Generate specialized knowledge to compete in a globalized and increasingly complex environment 

Specific Objectives

Module 1. Electric Power Converters 

• Analyze the converter function, classification and characteristic parameters 
• Identify real applications that justify the use of power electronic converters 
• Approach the analysis and study of the main converter circuits: rectifiers, inverters, switched-mode converters, voltage regulators and cycloconverters 
• Analyze the different figures of merit as a measure of quality in a converter system 
• Determine the different control strategies and the improvements provided by each of them 
• Examine the basic structure and components of each of the converter circuits 
• Develop knowledge of the performance requirements and gain specialized knowledge to be able to select the appropriate electronic circuit according to the system requirements 
• Propose solutions for the design of power converters 

Module 2. Industrial Communications     

• Establish the basis of real-time systems and their main characteristics in relation to industrial communications 
• Examine the need for distributed systems and their programming 
• Determine the specific characteristics of industrial communications networks 
• Analyze the different solutions for the implementation of a communications network in an industrial environment 
• Gain in-depth knowledge of the OSI communications model and the TCP protocol 
• Develop the different mechanisms to convert this type of networks into reliable networks 
• Address the basic protocols on which the different mechanisms of information transmission in industrial communication networks are based  

Module 3. Industrial Marketing  

• Determine the specifics of marketing in the industrial sector 
• Analyze what a marketing plan is, the importance of planning, setting objectives and developing strategies 
• Examine the different techniques to obtain information and learn from the market in the industrial environment 
• Manage positioning and segmentation strategies 
• Assess the value of services and customer loyalty 
• Establish the differences between Transactional Marketing and Relationship Marketing in industrial markets 
• Value the power of the brand as a strategic asset in a globalized market 
• Apply industrial communication tools 
• Determine the different distribution channels of industrial companies in order to design an optimal distribution strategy 
• Address the importance of the sales force in industrial markets

Get to know the main industrial marketing tools and apply them successfully to achieve customer loyalty"