TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

This Postgraduate certificate has a study plan of what is and what does a copywriter do nowadays in order to get into the necessary tools for persuasive writing and professional development in this sector. All this, in only 12 weeks and with the most advanced syllabus, created by specialized teachers in this sector.

Go further from the main copywriting formulas used by copywriters to the less recurrent ones"

Syllabus

This program was created with the aim of providing students with the latest information about the professional profile in the Copywriting sector and the most recent trends used by copywriters to write really persuasive texts.

A complete syllabus oriented to the growth of the graduates in a sector that requires highly qualified professionals with in-depth knowledge on the creation of headlines, storytelling or the most effective call to action (CTA). All this, moreover, from a theoretical-practical approach and very useful for their daily performance.

For this purpose, high quality didactic resources such as video summaries, videos in detail, specialized readings and case studies are available for you to access comfortably from any digital device with an Internet connection.

An academic itinerary that will allow you to assimilate in a simple and faster way the key concepts thanks to the Relearningmethod used by this academic institution.

An excellent opportunity to study a unique and flexible university proposal. Therefore, without the need to go to any center in person, or have classes with restricted schedules, the graduates will be able to have greater freedom to self-manage their study time and reconcile it with their daily activities.

This Postgraduate certificate program is spread out over 12 weeks and is divided into 2 module:

Module 1. The Copywriting: what it is, how to learn it, and what possibilities it offers
Module 2. Copywriting techniques

Where, When and How is it Taught?

TECH offers students the opportunity to take this Postgraduate Certificate in Copywriting entirely online. During the 12 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time. 

Module 1. Copywriting: What It is, How to Learn it, and What Possibilities It Offers

1.1. Discovering Copywriting

1.1.1. What is and What is Not Copywriting
1.1.2. The Current Copywriter’s Profession
1.1.3. Where Copywriting Can Be Applied
1.1.4. What Does for a Brand

1.2. Learning to Write

1.2.1. Oral Language vs. Written Language
1.2.2. Grammar Recommendations
1.2.3. Expressive Resources
1.2.4. Orthographic Aspects

1.3. Training Yourself to Write

1.3.1. 10 Different Ways to Count
1.3.2. The Construction of the Text
1.3.3. Exercises to Put the Brain in Word Mode.
1.3.4. Triggers of Ideas
1.3.5. Forced Associations
1.3.6. Transitions

1.4. The Research Stage

1.4.1. Why Research Will Be your Best Ally
1.4.2. Different Tools to Obtain Information
1.4.3. The Art of Creating Questionnaires
1.4.4. Do your Own Research
1.4.5. How to Organize the Information Collected

1.5. Defining the Ideal Customer

1.5.1. Is the Ideal Customer Everyone?
1.5.2. Main Characteristics
1.5.3. Typology of Ideal Customers
1.5.4. Learn to Sell by Value not by Price
1.5.5. Levels of Customer Awareness

1.6. Universal Purchase Motivators

1.6.1. What are They and What Role do They Play in Copywriting?
1.6.2. Love, Attraction, Beauty
1.6.3. Money, Status, Lifestyle
1.6.4. Moments, Personality, Health
1.6.5. Security, Trend, Time

1.7. Copywriting and Psychology

1.7.1. What do Copywriting and Psychology have to Do with Each Other?
1.7.2. Is the Copy a Psychologist?
1.7.3. Developing Empathy
1.7.4. Systematizing Findings
1.7.5. Using Active Language

1.8. Neuromarketing and Neurocopywriting

1.8.1. What is Neuromarketing?
1.8.2. What Neuromarketing Teaches
1.8.3. How Brands Use Neuromarketing
1.8.4. Neurocopywriting

1.9. Knowing Generational Marketing

1.9.1. What is Generational Marketing and How does it Influence Copywriting?
1.9.2. The Silent Generation
1.9.3. The Baby Boomers
1.9.4. The Millenials
1.9.5. Generation Z
1.9.6. Digital Natives

1.10. Tools

1.10.1. To Create your Website
1.10.2. To Create your Portfolio
1.10.3. To Create Project Proposals
1.10.4. To Communicate with Clients
1.10.5. Image and Design
1.10.6. Customer Management
1.10.7. Proofreading
1.10.8. Social Media
1.10.9. Content

Module 2. Copywriting  Techniques

2.1. The principles of Persuasion

2.1.1. Cialdini's 6 Principles of Persuasion
2.1.2. Reciprocity
2.1.3. Scarceness
2.1.4. Authority
2.1.5. Consistency
2.1.6. Sympathy
2.1.7. Consensus

2.2. The Most Popular Formulas for Writing with Copywriting

2.2.1. AIDA Formula
2.2.2. The 4 P's Formula
2.2.3. The SBP
2.2.4. The 4 U Formula
2.2.5. The FAB Formula

2.3. Less Frequent Formulas in Copy

2.3.1. The Sugarman Formula
2.3.2. The ADP Formula
2.3.3. The PASTOR Formula
2.3.4. Aforest
2.3.5. The BUCLE Formula
2.3.6. The STONE Formula

2.4. Other Formulas that Do not Look Like It

2.4.1. The Formula of the 3 Whys
2.4.2. Copywriting Formula 1-2-3-4
2.4.3. So what? Formula
2.4.4. 9-point Formula
2.4.5. AICPBSAWN Formula

2.5. The Headlines

2.5.1. The Importance of a Good Headline
2.5.2. Types of Headlines
2.5.3. Research to Identify Good Headlines
2.5.4. The Role of Subtitles

2.6. Creating Headlines

2.6.1. Tools for Creating Headlines
2.6.2. Formulas for Creating Headlines
2.6.3. Techniques and Tricks
2.6.4. Examples of Headlines

2.7. The Wonderful World of Storytelling

2.7.1. The Most Important Factors
2.7.2. The Type of Existing Stories
2.7.3. What the Stories are for
2.7.4. Where is it Possible to Apply Storytelling

2.8. How to Create Good Stories

2.8.1. Storytelling Formulas
2.8.2. Hero’s Journey
2.8.3. Elements for Creating Good Stories
2.8.4. Examples of Stories with Different Objectives

2.9. Don't Leave without a Call to Action (CTA)

2.9.1. The Call to Action is a Click
2.9.2. How to Create a CTA or Call to Action
2.9.3. Types of Call to Action
2.9.4. Analysis of CTA Examples

2.10. Content Management

2.10.1. What is Content Curation?
2.10.2. What does a Content Curator do?
2.10.3. The 10 Steps
2.10.4. 4 S Methodology
2.10.5. Various Techniques for Healing
2.10.6. Tools for Curation

A unique training experience, key and decisive to boost your professional development"