In only 6 weeks this course will allow you to be up to date with the most effective techniques in the elaboration of Pharmaceutical Marketing plans”

The Marketing Plan provides an evaluation framework to measure the performance and impact of the actions undertaken, allowing for continuous adjustments and improvements to the ongoing process, or for future projects. For this reason, it has become an essential strategic tool to promote efficiency and success in the field of pharmaceuticals. In this sense, it is essential for the professional in this sector to be aware of the latest updates in terms of its development and definition of strategies.  

Faced with this reality, the pharmacist must master the promotion of products through the different existing communication channels, with a previous analysis of the market and the use of the most effective persuasive techniques. Therefore, this Postgraduate certificate in Marketing Plan in the Pharmaceutical Industry is born, which will allow the graduate to define from beginning to end its strategy and implement it successfully in this sector.  

This is a program where you will deepen in the definition of objectives, marketing of consumer care, , hospital, generic products, nutritional components or the creation of Branding. This updated content is even more attractive thanks to the multimedia didactic resources and the Relearning,  system, which favors the consolidation of the concepts addressed and the reduction of long hours of study.  

The professional is therefore faced with a university degree whose 100% online methodology provides the necessary flexibility to be able to reconcile their daily activities with a high-level academic option. All you need is an Electronics device with an Internet connection to view, at any time of the day, the content hosted on the virtual platform.  

Thanks to this Marketing Plan in the Pharmaceutical Industry, you will be updated on the application of the SMART strategy for the definition of Marketing plans”

ThisPostgraduate certificate in Marketing Plan in the Pharmaceutical Industry contains the most complete and up-to-date scientific program on the market. The most important features include: 

• The development of practical cases presented by experts in Pharmacy
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for
• professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

Get a complete up to date on the best Marketing tools used in the pharmaceutical sector” 

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.      

Thanks to this 100% online program you will be up to date with the techniques of market analysis of OTC products"

A flexible academic option with 150 hours of rigorous and updated information on Marketing Plans in the Pharmaceutical Industry"

This course has been structured with the purpose of offering, during a period of 6 weeks, the most recent concepts related to the elaboration of Marketing plans applied to the pharmaceutical field. In this way, the pharmacist will delve into the definition of objectives, Public Relations, Branding and nutritional Marketing trends, among others. All this, through didactic resources such as specialized readings and interactive summaries, hosted in a virtual library, accessible 24 hours a day, without any restriction.

With the Relearning method you will reinforce your knowledge in a simple way and without having to invest a lot of effort” 

Module 1. Pharmacist Marketing Plan

1.1. Basics of Pharmacist Marketing Plan

1.1.1. Analysis of the environment
1.1.2. Opportunities
1.1.3. Threats
1.1.4. Implementation

1.2. Marketing plan objectives

1.2.1. SMART Objectives
1.2.2. Market penetration objectives
1.2.3. Sales growth targets
1.2.4. Customer Loyalty Objective

1.3. The general strategy of marketing plan

1.3.1. Vision definition
1.3.2. Objectives setting
1.3.3. Marketing Plan Tools
1.3.4. Conclusions

1.4. OTC Marketing

1.4.1. Analysis of OTC products market
1.4.2. Develop the Strategy
1.4.3. Packaging design
1.4.4. Expansion strategy development

1.5. Consumer care marketing

1.5.1. Branding
1.5.2. Digital Marketing
1.5.3. Definition of key strategies
1.5.4. Conclusions

1.6. Medical Marketing

1.6.1. Specific needs
1.6.2. Public Relations
1.6.3. Medical conference management
1.6.4. Strategies for clinics

1.7. Marketing of nutritional components

1.7.1. Performance measurement
1.7.2. Nutritional Marketing Trends
1.7.3. Nutritional Marketing Advances
1.7.4. Conclusions

1.8. Marketing of generic products

1.8.1. Consumer education
1.8.2. Branding and labeling
1.8.3. PPV
1.8.4. Conclusions

1.9. Marketing of hospital products

1.9.1. Identify the target market
1.9.2. Supplier collaboration
1.9.3. Demonstrations
1.9.4. Conclusions

1.10. Digital Marketing in the Pharmaceutical Industry

1.10.1. Search Engine Optimization
1.10.2. PPC
1.10.3. Mobile Marketing Strategies
1.10.4. E-mail Marketing

Thanks to this qualification you will be able to position your pharmaceutical project in digital environments”