Communication professionals must continue their education to adapt to new developments in this field in a professional manner"

The teaching team of this Professional Master's Degree MBA in Communication Company Management has made a careful selection of each of the topics of this program to offer the student a program as complete as possible which is always linked to current events.

As it is a Professional Master’s Degree, students are not bound by fixed schedules or the need to move to another physical location, rather, they can access the content at any time of the day, balancing their professional or personal life with their academic life.

This Professional Master's Degree provides students with specific tools and skills to successfully develop their professional career in the broad environment Communication Company Management. It focuses on key skills such as knowledge of the reality and daily practice in the media and develops responsibility in the monitoring and supervision of their work, as well as communication skills within the essential teamwork.

Don't miss the opportunity to study this Professional Master's Degree, in MBA in Communication Company Management with us. It's the perfect opportunity to advance your career"

This MBA in Communication Company Management contains the most complete and up-to-date program on the market. The most important features include:

• Case studies presented by experts in Communication Company Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies in Communication Company Management
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This Professional Master’s Degree, is the best investment you can make in selecting a refresher program to update your knowledge in  Communication Company Management”

The teaching staff includes professionals from the communication field who bring their experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. The professionals will be assisted by an innovative interactive video system created by renowned and experienced experts in Communication Company Management.  

This program comes with the best educational material, providing you with a contextual approach that will facilitate your learning"

This 100% online Professional Master's Degree will allow you to balance your studies with your professional work while increasing your knowledge in this field"

The structure of the contents has been designed by the best professionals in the Communication Company Management sector, with extensive experience and recognized prestige in the profession.

This Professional master’s degree in MBA in Communication Company Management contains the most complete and up-to-date Scientific program on the market”

Module 1. Managementand Leadership

1.1. General Management

1.1.1. The Concept of General Management
1.1.2. The Role of the Director
1.1.3. The CEO and their Responsibilities
1.1.4. Transforming the Work of Management

1.2. Management and Leadership Development

1.2.1. Concept of Management Development
1.2.2. Concept of Leadership
1.2.3. Leadership Theories
1.2.4. Leadership Styles
1.2.5. Intelligence in Leadership
1.2.6. The Challenges of Today's Leader

1.3. Negotiation

1.3.1. Intercultural Negotiation
1.3.2. Negotiation Focuses
1.3.3. Effective Negotiation Techniques
1.3.4. Restructuring

1.4. Human Resources Management by Competencies

1.4.1. Analysis of the Potential
1.4.2. Remuneration Policy
1.4.3. Career/Succession Planning

1.5. Talent Management and Commitment

1.5.1. Keys for Positive Management
1.5.2. Talent Map of the Organization
1.5.3. Cost and Added Value

1.6. Innovation in Talent and People Management

1.6.1. Strategic Talent Management Models
1.6.2. Talent Identification, Training and Development
1.6.3. Loyalty and Retention
1.6.4. Proactivity and Innovation

1.7. Developing High Performance Teams

1.7.1. Personal Factors and Motivation for Successful Work
1.7.2. Integrating a High Performance Team
1.7.3. People and Business Change and Development Projects
1.7.4. Financial Keys for HR: Business and People

1.8. Motivation

1.8.1. The Nature of Motivation
1.8.2. Expectations Theory
1.8.3. Needs Theory
1.8.4. Motivation and Financial Compensation

1.9. Organizational Changes

1.9.1. The Transformation Process
1.9.2. Anticipation and Action
1.9.3. Organizational Learning
1.9.4. Resistance to Change

1.10. Financial Diagnosis

1.10.1. Concept of Financial Diagnosis
1.10.2. Stages of Financial Diagnosis
1.10.3. Assessment Methods for Financial Diagnosis

Module 2. Business Strategy

2.1. Strategic Management

2.1.1. The Concept of Strategy
2.1.2. The Process of Strategic Management
2.1.3. Approaches in Strategic Management

2.2. Planning and Strategy

2.2.1. The Plan in a Strategy
2.2.2. Strategic Positioning
2.2.3. Strategy in Companies
2.2.4. Planning

2.3. Strategy Implementation

2.3.1. Indicator Systems and Process Approach
2.3.2. Strategic Map
2.3.3. Differentiation and Alignment

2.4. Corporate Strategy

2.4.1. The Concept of Corporate Strategy
2.4.2. Types of Corporate Strategies
2.4.3. Corporate Strategy Definition Tools

2.5. Digital Strategy

2.5.1. Technology Strategy and its Impact on Digital Innovation
2.5.2. Strategic Planning of Information Technologies
2.5.3. Strategy and The Internet

2.6. Corporate Strategy and Technology Strategy

2.6.1. Creating Value for Customers and Shareholders
2.6.2. Strategic IS/IT Decisions
2.6.3. Corporate Strategy vs Technology and Digital Strategy

2.7. Competitive Strategy

2.7.1. The Concept of Competitive Strategy
2.7.2. Competitive Advantage
2.7.3. Choosing a Competitive Strategy
2.7.4. Strategies Based on the Strategic Clock Model
2.7.5. Types of Strategies according to the Industrial Sector Life Cycle

2.8. Marketing Strategy Dimensions

2.8.1. Marketing Strategies
2.8.2. Types of Marketing Strategies

2.9. Sales Strategy

2.9.1. Sales Methods
2.9.2. Acquisition Strategies
2.9.3. Service Strategies

2.10. Social Business

2.10.1. Web 2.0 Strategic Vision and its Challenges
2.10.2. Convergence Opportunities and ICT Trends
2.10.3. How to Monetize Web 2.0 and Social Media
2.10.4. Mobility and Digital Business

Module 3. Organization, Management and Company Policies

3.1. Organizational Structure

3.1.1. Main Coordination Mechanisms
3.1.2. Departments and Organization Charts
3.1.3. Authority and Responsibility
3.1.4. Empowerment

3.2. Organizational Design

3.2.1. Organizational Design Concept
3.2.2. Organizational Structure
3.2.3. Types of Organizational Designs

3.3. Strategic Human Resources Management

3.3.1. Job Design, Recruitment, and Selection
3.3.2. Training and Career Development
3.3.3. Strategic Approach to People Management
3.3.4. Design and Implementation of Personnel Policies and Practices

3.4. Financial Management

3.4.1. Sector Opportunities and Threats
3.4.2. The Concept of Value and Value Chain
3.4.3. Scenario Analysis, Decision-Making and Contingency Planning

3.5. Fundamentals of Commercial Management

3.5.1. Internal and External Analysis SWOT Analysis
3.5.2. Sector and Competitive Analysis
3.5.3. CANVAS Model

3.6. Product Management

3.6.1. Product Classifications
3.6.2. Differentiation
3.6.3. The Design
3.6.4. Luxury
3.6.5. Environmental Issues

3.7. Pricing Principles

3.7.1. Introduction to Pricing
3.7.2. Stages in Pricing

3.8. Distribution Channel Management

3.8.1. Concept and Functions of Commercial Distribution
3.8.2. Design and Management of Distribution Channels

3.9. Advertising Communication

3.9.1. Integrated Marketing Communication
3.9.2. Advertising Communication Plan
3.9.3. Merchandising as a Communication Technique

3.10. E-Commerce

3.10.1. Introduction to E-Commerce
3.10.2. Differences between Traditional Commerce and E-commerce
3.10.3. Technological E-Commerce Platforms

Module 4. Communication Company Management

4.1. The Industries of Communication

4.1.1. Mediamorphosis
4.1.2. Digital Transformation
4.1.3. Cybermedia

4.2. Legal and Economic Structure of Communication Enterprises

4.2.1. Individual Entrepreneur
4.2.2. Trading Companies
4.2.3. Media Conglomerates

4.3. Structure, Administration and Challenges of Management

4.3.1. Departmental Structure in Communication Management
4.3.2. Current Trends in Management Models
4.3.3. Integration of Intangibles
4.3.4. Communication Department Challenges

4.4. Strategic Analysis and Competitiveness Factors

4.4.1. Analysis of the Competitive Environment
4.4.2. Competitiveness Determinants

4.5. Business Ethics

4.5.1. Ethical Behavior in Companies
4.5.2. Deontology and Ethical Codes
4.5.3. Fraud and Conflicts of Interest

4.6. The Importance of Marketing in Communication Companies

4.6.1. Marketing Strategies in Traditional Media
4.6.2. Impact of Social Networks on the Media Agenda

4.7. Strategic Thinking and Systems

4.7.1. The Company as a System
4.7.2. Strategic Thinking Derived from Corporate Culture
4.7.3. The Strategic Approach From a People Management Perspective

4.8. Branding

4.8.1. The Brand and Their Functions
4.8.2. Branding
4.8.3. Brand Architecture

4.9. Creative Strategy Formulation

4.9.1. Explore Alternative Strategies
4.9.2. Counter Briefing or Creative Briefing
4.9.3. Branding and Positioning

4.10. Design of a Crisis Manual/Crisis Communication Plan

4.10.1. Preventing the Crisis
4.10.2. Managing Crisis Communication
4.10.3. Recovering from the Crisis

Module 5. Strategic and Corporate Communication

5.1. Communication in Organizations

5.1.1. Organizations, People and Society
5.1.2. Historical Evolution of Organizational Behavior
5.1.3. Bidirectional Communication

5.2. Trends in Business Communication

5.2.1. Generation and Distribution of Corporate Content
5.2.2. Business Communication on the Web 2.0
5.2.3. Implementation of Metrics in the Communication Process

5.3. Integral Communication Plans

5.3.1. Audit and Diagnosis
5.3.2. Elaboration of Communication Plan
5.3.3. Measuring Results: KPIs and ROI

5.4. Internal Communication

5.4.1. Motivational Programs, Social Action, Participation and Training with HR
5.4.2. Internal Communication Support and Tools
5.4.3. Internal Communication Plan

5.5. External Communication

5.5.1. External Communication Actions
5.5.2. The Need for Communication Offices

5.6. Reputation Management

5.6.1. Corporative Reputation Management
5.6.2. Focus on Brand Reputation
5.6.3. Leadership Reputation Management

5.7. Digital Communication and Reputation

5.7.1. Online Reputation Report
5.7.2. Netiquette and Good Practices on Social Media
5.7.3. Branding and Networking 2.0

5.8. Communication in Crisis Situations

5.8.1. Definition and Types of Crises
5.8.2. Phases of the Crisis
5.8.3. Messages: Contents and Moments

5.9. Lobbies and Pressure Groups

5.9.1. Opinion Groups and Their Actions in Businesses and Institutions
5.9.2. Institutional Relations and Lobbying
5.9.3. Areas of Intervention, Regulatory Instruments, Diffusion Strategies and Media

5.10. Corporate Brand Strategy

5.10.1. Public Image and Stakeholders
5.10.2. Corporate Branding Strategy and Management
5.10.3. Corporate Communication Strategy in Line with Brand Identity

Module 6. Communication Methods

6.1. Introduction to the Media

6.1.1. What Is the Media?
6.1.2. Characteristics of the Media
6.1.3. Media Utility

6.2. Press

6.2.1. Introduction and Brief History of the Media
6.2.2. Main Features
6.2.3. From Paper to Digital

6.3. Radio

6.3.1. Introduction and Brief History of the Media
6.3.2. Main Features

6.4. Television

6.4.1. Introduction and Brief History of the Media
6.4.2. Traditional Television
6.4.3. New Forms of Television Consumption

6.5. Social Networks as a Means of Communication

6.5.1. The Network as a New Communication Environment
6.5.2. Communicative Possibilities of Social Networks

6.6. New Platforms and Devices

6.6.1. A Multi-Screen Environment
6.6.2. Second Television Screens
6.6.3. The Multitasker Consumer

6.7. Glocalization

6.7.1. Local Media
6.7.2. Proximity Journalism

6.8. Effects of the Media

6.8.1. Efficiency of Commercial and Advertising Communication
6.8.2. Theories on the Effects of the Media
6.8.3. Social and Co-Creation Models

6.9. Media Convergence

6.9.1. A New Media Ecosystem
6.9.2. Convergence Culture

6.10. User-Generated Content

6.10.1. From Consumer to Prosumer
6.10.2. Participatory Culture
6.10.3. Collective Intelligence

Module 7. Social Media

7.1. Web 2.0

7.1.1. Organization in the Age of Conversation
7.1.2. Web 2.0 Is All About People
7.1.3. New Environments, New Content

7.2. Social Media Strategies

7.2.1. Corporate Communication Plan 2.0
7.2.2. Corporate PR and Social Media
7.2.3. Analysis and Evaluation of Results

7.3. Social Media Plan

7.3.1. Designing a Social Media Plan
7.3.2. Defining the Strategy to Be Followed in Each Medium
7.3.3. Contingency Protocol in Case of Crisis

7.4. Approach to Network Positioning: SEO and SEM

7.4.1. Introduction to SEO and SEM
7.4.2. How Search Engines Work
7.4.3. User Behavior

7.5. Generalist, Professional and Microblogging Platforms

7.5.1. Facebook
7.5.2. LinkedIn
7.5.3. Google+
7.5.4. Twitter

7.6. Video, Image, and Mobility Platforms

7.6.1. YouTube
7.6.2. Instagram
7.6.3. Flickr
7.6.4. Vimeo
7.6.5. Pinterest

7.7. Corporate Blogging

7.7.1. How to Create a Blog
7.7.2. Content Marketing Strategy
7.7.3. How to Create a Content Plan for Your Blog
7.7.4. Content Curation Strategy

7.8. Online Marketing Plan

7.8.1. Online Research
7.8.2. Creating an Online Marketing Plan
7.8.3. Configuration and Activation
7.8.4. Launch and Management

7.9. Community Management

7.9.1. Functions, Duties, and Responsibilities of the Community Manager
7.9.2. Social Media Manager
7.9.3. Social Media Strategist

7.10. Web Analytics and Social Media

7.10.1. Setting Objectives and KPIs
7.10.2. ROI in Digital Marketing
7.10.3. Viewing and Interpreting Dashboards

Module 8. Information Product Management

8.1. Information Product Definition

8.1.1. Concept
8.1.2. Features
8.1.3. Types

8.2. Information Product Development Process

8.2.1. Phases of Information Production
8.2.2. Agenda Setting

8.3. Strategies for Launching New Information Products

8.3.1. Tangible Strategies
8.3.2. Intangible Strategies
8.3.3. Product Portfolio Strategy

8.4. Competitor Strategy Study

8.4.1. Benchmarking
8.4.2. Types of Benchmarking
8.4.3. Advantages

8.5. Information Product Portfolio Innovation Process

8.5.1. Transmedia Narratives
8.5.2. Fan Phenomenon

8.6. Innovation in Strategic Positioning

8.6.1. Gamification
8.6.2. New Narrative World

8.7. Journalistic Documentation

8.7.1. Essential Guides to Cultural Journalism Documentation
8.7.2. Historical Documentation
8.7.3. Current Documentation
8.7.4. The Raging News

8.8. Designing and Planning an Online Reputation Plan

8.8.1. Brand Reputation Plan. General metrics, ROI, and Social CRM
8.8.2. Online Crisis and Reputational SEO

8.9. The Importance of Communication in Today's Organizations

8.9.1. Mechanisms and Systems for Communication with the Media
8.9.2. Errors in Organizational Communication

8.10. Inbound Marketing.

8.10.1. Effective Inbound Marketing
8.10.2. The Benefits of Inbound Marketing
8.10.3. Measuring the Success of Inbound Marketing

Module 9. Market and Communication Environments

9.1. Company's Macro-Environment

9.1.1. Concept of Macro-Environment
9.1.2. Macro-Environment Variables

9.2. Company's Micro-Environment

9.2.1. Approach to the Concept of Micro-Environment
9.2.2. Actors in the Micro-Environment

9.3. New Competitive Environment

9.3.1. Technological Innovation and Economic Impact
9.3.2. Knowledge Society
9.3.3. The New Consumer Profile

9.4. Knowing the Market and the Consumer

9.4.1. Open Innovation
9.4.2. Competitive Intelligence
9.4.3. Competitive Economy

9.5. The Market and Audiences

9.5.1. Profile of Media Users
9.5.2. Audience Fragmentation

9.6. Developing the Marketing Plan

9.6.1. Marketing Plan Concept
9.6.2. Situation Analysis and Diagnosis
9.6.3. Strategic Marketing Decisions
9.6.4. Operating Marketing Decisions

9.7. Market Segmentation

9.7.1. Market Segmentation Concept
9.7.2. Utility and Segmentation Requirements
9.7.3. Consumer Market Segmentation
9.7.4. Industrial Market Segmentation
9.7.5. Segmentation Strategies
9.7.6. Segmentation Based on Marketing - Mix Criteria

9.8. Competitive Positioning

9.8.1. Positioning Concept on the Market
9.8.2. The Positioning Process

9.9. Commercial Segmentation

9.9.1. Analysis of Distribution Channels, Sales Areas and Products
9.9.2. Preparing Commercial Areas
9.9.3. Implementing the Visiting Plan

Module 10. Market and Customer Management

10.1. Marketing Management

10.1.1. The Concept of Marketing Management
10.1.2. New Trends in Marketing
10.1.3. A New Marketplace: Consumer and Business Capabilities
10.1.4. Holistic MK Orientation
10.1.5. Update on the 4 Ps of Marketing
10.1.6. Marketing Management Tasks

10.2. Relationship Marketing

10.2.1. Concept of Marketing Relations
10.2.2. The Customer as an Asset of the Company
10.2.3. CRM as a Relationship Marketing Tool

10.3. Data Base Marketing

10.3.1. Data Base Marketing Applications
10.3.2. Information Sources

10.4. Types of Buying Behavior

10.4.1. The Process in Purchasing Decisions
10.4.2. The Stages in the Buying Process
10.4.3. Types of Buying Behavior
10.4.4. Features of the Types of Buying Behaviour

10.5. The Loyalty Process

10.5.1. In-depth Knowledge of the Client
10.5.2. Loyalty Process
10.5.3. The Value of the Customer

10.6. Selecting Target Customers- CRM

10.6.1. Designing an e-CRM
10.6.2. Orientation towards the Consumer
10.6.3. 1 to 1 Planning

10.7. Research Project Management

10.7.1. Information Analysis Tools
10.7.2. Developing an Expectation Management Plan
10.7.3. Assessing the Feasibility of Projects

10.8. Online Market Research

10.8.1. Quantitative Research Tools in Online Markets
10.8.2. Dynamic Qualitative Customer Research Tools

10.9. Study of Traditional Audiences

10.9.1. Audience Measurement Origin Basic Concepts
10.9.2. How are Traditional Audiences Measured?
10.9.3. EGM and Kantar Media

10.10. Internet Audience Studies

10.10.1. The Social Audience
10.10.2. Measuring Social Impact: Tuitele

Module 11. Leadership, Ethics and Social Responsibility in Companies 

11.1. Globalization and Governance 

11.1.1. Governance and Corporate Governance 
11.1.2. The Fundamentals of Corporate Governance in Companies 
11.1.3. The Role of the Board of Directors in  the Corporate Governance Framework 

11.2. Leadership 

11.2.1. Leadership A Conceptual Approach 
11.2.2. Leadership in Companies 
11.2.3. The Importance of Leaders in Business Management 

11.3. Cross Cultural Management 

11.3.1. Cross Cultural Management Concept 
11.3.2. Contributions to Knowledge of National Cultures 
11.3.3. Diversity Management 

11.4. Business Ethics 

11.4.1. Ethics and Morality 
11.4.2. Business Ethics 
11.4.3. Leadership and Ethics in Companies 

11.5. Sustainability 

11.5.1. Sustainability and Sustainable Development 
11.5.2. The 2030 Agenda 
11.5.3. Sustainable Companies 

11.6. Corporate Social Responsibility 

11.6.1. International Dimensions of Corporate Social Responsibility 
11.6.2. Implementing Corporate Social Responsibility 
11.6.3. The Impact and Measurement of Corporate Social Responsibility 

11.7. Responsible Management Systems and Tools 

11.7.1. CSR: Corporate Social Responsibility 
11.7.2. Essential Aspects for Implementing a Responsible Management Strategy 
11.7.3. Steps for the Implementation of a Corporate Social Responsibility Management System 
11.7.4. CSR Tools and Standards 

11.8. Multinationals and Human Rights 

11.8.1. Globalization, Multinational Companies and Human Rights 
11.8.2. Multinational Corporations and International Law 
11.8.3. Legal Instruments for Multinationals in the Area of Human Rights 

11.9. Legal Environment and Corporate Governance 

11.9.1. International Rules on Importation and Exportation 
11.9.2. Intellectual and Industrial Property 
11.9.3. International Labor Law 

Module 12. People and Talent Management 

12.1. Strategic People Management 

12.1.1. Strategic Management and Human Resources 
12.1.2. Strategic People Management 

12.2. Performance Evaluation and Performance Management 

12.2.1. Performance Management 
12.2.2. Performance Management: Objectives and Process 

12.3. Change Management 

12.3.1. Change Management 
12.3.2. Type of Change Management Processes 
12.3.3. Stages or Phases in the Change Management Process 

12.4. Productivity, Attraction, Retention and Activation of Talent 

12.4.1. Productivity 
12.4.2. Talent Attraction and Retention Levers 

Module 13. Economic and Financial Management 

13.1. Economic Environment 

13.1.1. Macroeconomic Environment and the National Financial System 
13.1.2. Financial Institutions 
13.1.3. Financial Markets 
13.1.4. Financial Assets 
13.1.5. Other Financial Sector Entities 

13.2. Executive Accounting 

13.2.1. Basic Concepts 
13.2.2. The Company's Assets 
13.2.3. The Company's Liabilities 
13.2.4. The Company's Net Worth 
13.2.5. The Income Statement 

13.3. Information Systems and Business Intelligence 

13.3.1. Fundamentals and Classification 
13.3.2. Cost Allocation Phases and Methods 
13.3.3. Choice of Cost Center and Impact 

13.4. Budget and Management Control 

13.4.1. The Budget Model 
13.4.2. The Capital Budget 
13.4.3. The Operating Budget 
13.4.5. Treasury Budget 
13.4.6. Budget Monitoring 

13.5. Financial Management 

13.5.1. The Company's Financial Decisions 
13.5.2. Financial Department 
13.5.3. Cash Surpluses 
13.5.4. Risks Associated with Financial Management 
13.5.5. Financial Administration Risk Management 

13.6. Financial Planning 

13.6.1. Definition of Financial Planning 
13.6.2. Actions to be Taken in Financial Planning 
13.6.3. Creation and Establishment of the Business Strategy 
13.6.4. The Cash Flow Table 
13.6.5. The Working Capital Table 

13.7. Corporate Financial Strategy 

13.7.1. Corporate Strategy and Sources of Financing 
13.7.2. Financial Products for Corporate Financing 

13.8. Strategic Financing 

13.8.1. Self-financing 
13.8.2. Increase in Equity 
13.8.3. Hybrid Resources 
13.8.4. Financing Through Intermediaries 

13.9. Financial Analysis and Planning 

13.9.1. Analysis of the Balance Sheet 
13.9.2. Analysis of the Income Statement 
13.9.3. Profitability Analysis 

13.10. Analyzing and Solving Cases/Problems 

13.10.1. Financial Information on Industria de Diseño y Textil, S.A. (INDITEX) 

Module 14. Commercial Management, Strategic Marketing and Corporate Communication 

14.1. Commercial Management 

14.1.1. Conceptual Framework of Commercial Management 
14.1.2. Business Strategy and Planning 
14.1.3. The Role of Sales Managers 

14.2. Marketing 

14.2.1. The Concept of Marketing 
14.2.2. The Basic Elements of Marketing 
14.2.3. Marketing Activities in Companies 

14.3. Strategic Marketing Management 

14.3.1. The Concept of Strategic Marketing 
14.3.2. Concept of Strategic Marketing Planning 
14.3.3. Stages in the Process of Strategic Marketing Planning 

14.4. Digital Marketing and e-Commerce 

14.4.1. Digital Marketing and E-commerce Objectives 
14.4.2. Digital Marketing and Media Used 
14.4.3. E-Commerce General Context 
14.4.4. Categories of E-commerce 
14.4.5. Advantages and Disadvantages of E-commerce Versus Traditional Commerce 

14.5. Digital Marketing to Reinforce a Brand 

14.5.1. Online Strategies to Improve Your Brand's Reputation 
14.5.2. Branded Content and Storytelling 

14.6. Digital Marketing to Attract and Retain Customers 

14.6.1. Loyalty and Engagement Strategies through the Internet 
14.6.2. Visitor Relationship Management 
14.6.3. Hypersegmentation 

14.7. Managing Digital Campaigns 

14.7.1. What is a Digital Advertising Campaign? 
14.7.2. Steps to Launch an Online Marketing Campaign 
14.7.3. Mistakes in Digital Advertising Campaigns 

14.8. Sales Strategy 

14.8.1. Sales Strategy 
14.8.2. Sales Methods 

14.9. Corporate Communication 

14.9.1. Concept 
14.9.2. The Importance of Communication in the Organization 
14.9.3. Type of Communication in the Organization 
14.9.4. Functions of Communication in the Organization 
14.9.5. Elements of Communication 
14.9.6. Communication Problems 
14.9.7. Communication Scenarios 

Module 15. Executive Management 

15.1. Manager Functions: Organizational Culture and Approaches 

15.1.1. Manager Functions: Organizational Culture and Approaches 

15.2. Operations Management 

15.2.1. The Importance of Management 
15.2.2. Value Chain 
15.2.3. Quality Management 

15.3. Public Speaking and Spokesperson Education 

15.3.1. Interpersonal Communication 
15.3.2. Communication Skills and Influence 
15.3.3. Communication Barriers 

15.4. Personal and Organizational  Communications Tools 

15.4.1. Interpersonal Communication 
15.4.2. Interpersonal Communication Tools 
15.4.3.  Communication in the Organization 
15.4.4. Tools in the Organization 

15.5. Preparation of a Crisis Plan 

15.5.1. Analysis of Possible Problems 
15.5.2. Planning 
15.5.3. Adequacy of Personnel 

15.6. Emotional Intelligence 

15.6.1. Emotional Intelligence and Communication 
15.6.2. Assertiveness, Empathy, and Active Listening 
15.6.3. Self-Esteem and Emotional Communication 

15.7. Personal Branding 

15.7.1. Strategies for Personal Brand Development 
15.7.2. Personal Branding Laws 
15.7.3. Tools for Creating Personal Brands 

15.8. Leadership and Team Management 

15.8.1. Leadership and Leadership Styles 
15.8.2. Leader Capabilities and Challenges 
15.8.3. Managing Change Processes 
15.8.4. Managing Multicultural Teams

This program will allow you to advance in your career in a comfortable way"