Strengthen your professional future as a creative with this professional master’s degree and revolutionize the advertising market with the best strategies” 

Being creative in a world where it is believed that everything has been invented is, without a doubt, one of the most complicated challenges to take on. As a result, the advertising profession is facing a complex era in which multidisciplinary and multiplatform thinking is highly valued. Thus, every year, events such as the Super Bowl push the boundaries of imagination, intermingling styles, media and concepts to achieve a clear objective: to capture the attention of an audience that is increasingly subjected to more and more stimuli in their daily lives. It is, therefore, a field in constant evolution that seeks to surprise and connect by going beyond the limits of what is known. 

Likewise, TECH and its team of experts have considered it necessary to develop a program that will serve as a guide for its professionals, bringing together the most effective and innovative advertising concepts in an academic experience of the highest level. Thus arises the present program, a complete and flexible degree designed by the best specialists, which combines, in 1,500 hours of the best theoretical, practical and additional content, all the information necessary to master, in less than 12 months, creativity from multiple perspectives and through the comprehensive management of the most complex and effective digital tools. 

A unique opportunity to raise your level by the hand of the best, and with an experience that promises multidisciplinarity through the inclusion of the best material: images, detailed videos, research articles, news, self-knowledge questionnaires, summaries, diagrams and much more. All this compacted in a convenient 100% online format, without schedules or face-to-face classes, providing an academic experience completely adapted to the demand and needs of the graduate. In addition, the entire content can be downloaded to any device with an internet connection. Thus, TECH guarantees a course of the highest level that will enhance the skills of the advertising creative from a comfortable, innovative and revolutionary perspective. 

A program that will propose creative challenges to help you develop the necessary skills to succeed as an advertiser”    

This professional master’s degree in Advertising Creativity contains the most complete and up-to-date scientific program on the market. The most important features include: 

• Case studies presented by experts in Advertising and Marketing Communications
• The graphic, schematic and practical contents of the book provide technical and practical information on those disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning 
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection

The program includes the best recommendations to create from scratch and overcome the most famous campaigns in the history of advertising” 

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations. 

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.  

You will master the main creative software in less than 12 months”

You will become a creative leader with innovative ideas"

The advertising field is constantly evolving. Therefore, the development of this program has been carried out with the aim of bringing together, in a single program, the necessary concepts that allow the professional to elevate their creative talent to the maximum.  In this way, we have been able to gather the latest and most complete information on this field, designing and complete information on this field, designing an academic experience that will not only raise the graduate's knowledge to the highest level, but will also provide the keys to perfect their skills in less than 1 year. 

Whatever your goals are, with TECH and this Master's Degree you will achieve them in less time than you think”  

General Objectives

• Improve knowledge and professional skills to be able to carry out the integration and performance of work in a creative department of any type of agency or marketing department
• Assimilate the theoretical/practical knowledge that allows performing the creative functions from any perspective
• Know in depth the relationship between the creative and the rest of the agents that participate in the gestation of the commercial communication
• Analyze and know different structures of creative departments
• Show and assess the new trends that professionals in this sector will encounter now and in the future
• Train the professional, by means of the necessary skills, to improve problem solving and develop the essential professional competences
• Know in depth the new projects of value for commercial communication
• Show the vision of creativity as a collaborative agent in the development of communication
• Gain in-depth knowledge of the latest tools to support creativity
• Develop actions and initiatives to improve creative results, in collaboration with the other actors involved in their conception
• Use creativity support tools 
• Understand the creative process through testing in its different forms and expressions
• Knowing the strategies of access to the labor market 
• Develop creative communication skills to improve the relationship between the brand and the consumer

Specific Objectives

Module 1. Creative Publicist

• Understand in depth what creativity is, how it has developed with the advance of new technologies and how it influences different professional areas
• Detail the challenges that a creative person faces
• Highlight the values of creative collaboration 
• Signify the relevance of creativity in different professions 
• Examine the best conditions to stimulate creativity 
• Understand the role of creativity in advertising 
• Study the artistic references of creativity 
• Get a glimpse of the challenges of the changing and competitive environment 
• Invite to cross the limits 
• Help to understand that every challenge is an opportunity to grow 

Module 2. The generation of advertising ideas

• Stimulate the generation of innovative ideas 
• Highlighting the value of the creative environment 
• Explain the activity of creative thinking 
• Detail how the advertising creative thinking software works 
• Enhancing team creativity 
• Draw inspiration from the creative legacy of others 
• Explore creativity in different fieldsThe generation of ideas Advertising

Module 3. How to create ads

• Explain how creative thinking in advertising works and its strategic importance
• Analyze in detail the target audience and the use of insight in advertising 
• Understand how the advertising message is structured 
• Explore different spaces for creativity in communication 
• Highlight the importance of art direction and its implementation while respecting the brand style
• To glimpse the future of creative research

Module 4. How to create a brand

• Analyze psychological advertising models  
• Explore creative currents in advertising 
• Explaining the importance and usefulness of branding 
• Addressing key concepts in brand building 
• Present the logical steps in brand building 
• Show the differences between a claim and a slogan 
• Analyze creativity in media planning 
• Discover the current context of brands

Module 5. Branded Content

• Highlight the importance of branded content and its relationship with content marketing
• Explain what branded content is and its similarities with traditional advertising
• Detail the requirements for the creation of branded content 
• Discuss the types of branded content that can succeed 
• Point out the characteristics of viral videos and their utilities 
• Present content marketing as an essential component of new communications 
• Understanding storytelling and its distribution on multiple platforms and social networks  
• Study the characteristics and differences of virtual events

Module 6. Digital creativity

• Explore how digital technologies have revolutionized content creation and promotional strategies in the online environment 
• Differentiate between digital marketing and advertising 
• Examine a variety of online advertising formats, ranging from banner ads to augmented reality ads   
• Delve into digital marketing creativity, where key strategies are analyzed 
• Study SEO as an essential tool for improving online visibility 
• Advance in the use of email as a tool for promotion, loyalty building and campaign automation in email marketing 
• Dive into the field of social networks and strategies to take advantage of their potential  
• Analyze the collaboration with influencers and the strengthening of brand identity

Module 7. Creativity in social networks

Study creativity on different platforms and media
Offer a complete vision of how creativity adapts to each of the social networks
Learn about technical aspects of use 
Discover creativity tips and inspirational examples 
Analyze creativity in blogs and newsletters

Module 8. Personal branding and political campaigns 

• Study the development of personal branding and strategies applied to political campaigns
• Explore the importance of personal branding and how to promote it creatively 
• Delve into personal brand development strategies 
• Address creative networking strategies 
• Learn how to plan political campaigns 
• Learn about the candidate's capabilities

Module 9. Applied advertising creativityCreative Publicist  

• Investigate the possibilities of the metaverse, artificial intelligence (AI) and neuroscience
• Discover what the metaverse is and how it is impacting creativity  
• Delve into the business insights of the metaverse  
• Examine how AI is changing content creation and consumption, and its influence on the creative workplace 
• Look into the future and explore the creative opportunities of this new era   
• Analyze how brands can excel in the metaverse and how this affects distribution and the relationship with consumers   
• Learn the skills and attitudes needed to thrive in this ever-changing environment 
• Discover various creative opportunities, such as immersive experiences, brand avatars, virtual events, etc
• Study the relationship between neuroscience and creativity

Module 10. Competencies of an advertising creative 

• Analyze the professional skills needed to succeed in the creative advertising field
• Learn how to creatively search for jobs, build a strong personal brand, and handle unemployment and industry changes
• Learn how to act on the job, both in times of success and failure, and how to integrate into the work environment   
• Discover the careers of creative professionals and outstanding companies in the fields of marketing and advertising
• Help you understand what success means and how to achieve it 
• Address what the life of a creative is like, both on and off the job  
• Learn how to get the most out of the creative profession

An academic experience that will allow you to blur the boundaries of imagination through the development of the best creative strategies”