University certificate
The world's largest faculty of journalism and communication”
Introduction to the Program
This program will teach you how to choose the most appropriate advertising media to carry out successful campaigns for your company”
Corporate image is one of the factors that are considered fundamental within organizations. Currently, it is one of the most important elements that companies have at their disposal to make their public understand who they are, what they do and how they differ from the competition. Achieving an appropriate and competitive image is achieved through advertising campaigns, but, to do so, it is necessary to determine which are the media in which companies should implement these campaigns. It is a fundamental task of the advertising media planner to select the most appropriate media, so their specialization with programs such as this one is essential. Specifically, this TECH program is aimed at journalism and communication professionals, who understand the need to refresh their knowledge in this field in order to be more competitive.
It must be taken into account that today Internet is the most powerful communication channel in existence and the importance of the increasingly widespread use of the so-called "social tools" on the Internet must be valued, since they offer companies and users new ways of communication, sales, participation and knowledge exchange. Thanks to social networks, and in a fast, multidirectional and close way, companies that sell products or services can promote them, as well as analyze how they are seen by users and attend to the demands, questions and requests they have regarding that company.
In this digital field, the use of social networks is also fundamental, as they have marked a revolution in the way organizations relate to each other. This program will help students learn the true potential of social media for companies, how to create a strategic plan and how the most important platforms and tools currently work. In addition, through this program, the students will acquire knowledge relevant to online reputation, blogs and the figure of the Community Manager as responsible for generating the maximum reputation of the company.
A compendium of knowledge necessary for proper planning of advertising media that will mark a before and after in the preparation of professionals, helping them to access professional positions of great relevance in the advertising departments of companies.
Refresh your knowledge in this field and be more effective in your daily practice”
This Postgraduate diploma in Advertising Media Planning contains the most complete and up-to-date program on the market. The most important features include:
- The use of the latest technology in e-learning software
- The intensely visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
- Practical case studies presented by practising experts
- State-of-the-art interactive video systems
- Teaching supported by telepractice
- Continuous updating and recycling systems
- Self-regulated learning, which makes the program completely compatible with other commitments
- Practical exercises for self-assessment and learning verification
- Support groups and educational synergies: questions to the expert, debate and knowledge forums
- Communication with the teaching team and individual reflection work.
- Content that is accessible from any fixed or portable device with an Internet connection
- Complementary resource banks that are permanently available
A high educational level program that will allow you to open new paths to your professional progress”
The teaching staff of this program is made up of professionals from different fields related to this specialty. As such, TECH can fulfill its academic updating objective. A multidisciplinary team of experienced professionals in different environments, who will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service.
This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. As a result, students will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process.
The design of this program is centered on Problem-Based Learning. An approach that conceives learning as a highly practical process. To achieve this remotely, telepractice is used. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, the students will be able to acquire the knowledge as if they were facing the very cases being studied. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way.
A Postgraduate diploma that will enable you to work in all areas of Advertising Media Planning , with the solvency of a high-level professional.
The innovative teaching methodology of this Postgraduate diploma will allow you to learn in a dynamic and effective way.
Why study at TECH?
TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.
Study at the world's largest online university and guarantee your professional success. The future starts at TECH”
The world’s best online university according to FORBES
The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future”
A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.
The most complete study plans on the university scene
TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success.
TECH offers the most comprehensive and intensive study plans on the current university scene.
A world-class teaching staff
TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others.
Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.
A unique learning method
TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries.
TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.
The world's largest online university
TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world.
TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.
Google Premier Partner
The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies.
Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.
The official online university of the NBA
TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics.
TECH has been selected by the NBA, the world's top basketball league, as its official online university.
The top-rated university by its students
Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.”
TECH is the world’s top-rated university by its students.
Leaders in employability
TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development.
99% of TECH graduates find a job within a year of completing their studies.
Postgraduate Diploma in Advertising Media Planning.
Advertising media are those channels, media and tools used by companies and advertisers to promote and disseminate their products, services and/or brands. They include mass media such as television, radio, print, outdoor advertising, direct mail and digital marketing, among others.
Advertising media planning is a process that involves determining how, when and where a particular advertising campaign will be disseminated, to ensure that the message reaches the target audience effectively. In other words, it is a process by which it is decided which media and channels will be used to carry out an advertising campaign.
Advertising is an important tool for companies, as it allows them to make their products or services known to potential customers. Through advertising media, advertisers can reach a large number of people effectively, persuasively and often quickly. Each advertising medium has its own advantages and disadvantages, and the choice will depend on the advertiser's objectives, the budget available, the audience to be reached and the nature of the product or service.
Become an expert in Advertising Media Planning through this program.
In journalism and communication, advertising media are spaces or sections of a media (whether television, radio, newspapers, magazines, web portals, among others) that are intended for advertising. These advertising spaces are usually clearly delimited and separated from news programming to avoid confusion between advertising and news.
TECH the world's largest digital university has the specialized academic program designed to provide an in-depth understanding of the different aspects of advertising media planning and how it relates to marketing strategy, as well as skills to identify the most appropriate media for an advertising campaign and develop an effective advertising media plan. They will learn to apply this knowledge in practical situations and analyze the social, political and ethical implications of advertising media planning.