Operational Marketing plays a decisive role for companies. Learn how to manage it and design successful strategies through this postgraduate certificate”

The content of the postgraduate certificate in Strategic and Operational Marketing is designed to promote the development of the journalist's professional skills to enable more rigorous decision making in uncertain environments. 

Throughout this program, the journalist will analyze a multitude of practical cases through individual and teamwork. It is, therefore, an authentic immersion in real business situations. 

This postgraduate certificate deals in depth with communication and Strategic and Operational Marketing, and is designed to train communication professionals who understand how to manage these processes successfully and from a strategic, international and innovative perspective. 

A plan created with the students in mind, focused on their professional improvement and that prepares them to achieve excellence in the field of communication and Operational Marketing. A program that understands your needs and those of your company through innovative content based on the latest trends and supported by the best educational methodology and an exceptional faculty, which will provide you with the competencies to solve critical situations in a creative and efficient way.  

Furthermore, the 100% online format of the course allows the student to control their hours of study, without the inconvenience of traveling to an education center for classes.

This postgraduate certificate is everything you need to enter and work successfully in the Strategic and Operational Marketing sector”

This postgraduate certificate in Strategic and Operational Marketing contains the most complete and up-to-date educational program on the market. The most important features of the program include:

• The development of case studies presented by experts in Operational Marketing
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• New developments in Strategic and Operational Marketing
• Practical exercises where a self-assessment process is carried out to improve learning
• Its special emphasis on innovative methodologies in Journalism and Operational Marketing
• The interactive learning system based on algorithms for decision making on the situations posed in Journalism and Digital Communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

The journalism professional who works as an expert in Strategic and Operational Marketing must know the latest formulas to manage this department successfully”

The program includes, in its teaching staff, professionals belonging to the field of journalism and communication, who bring to this refresher program the experience of their work, as well as recognized specialists from reference societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training program designed to train in real situations. 

This program is designed around Problem Based Learning, where the student must try to solve different professional practice situations that arise during the course. For this purpose, the professional will be assisted by an innovative interactive video system developed by renowned experts in the field of journalism.

Communication is the key to making an organization in any industry successful. Learn how to work in this field with this comprehensive program"

A program designed with you in mind, focused on your needs and designed for academic excellence"

TECH's objective is to train highly qualified journalism professionals for their professional development and career advancement. An objective that is complemented in a global manner, with the promotion of human development that lays the foundations for a more responsible and committed society, a better society. In this postgraduate certificate, this objective is materialized by providing the necessary tools to face the challenge of creating a strategic planning of Strategic and Operational Marketing that includes ethical propositions in the political proposal. A goal that, in just six weeks, can be achieved with a high intensity and precision program.  

Don't miss this great educational opportunity and become a successful professional in Strategic and Operational Marketing. You will enter a booming sector" 

General Objectives

• Knowledge of the fundamentals of management, strategy, marketing and communication  
• Understand the functioning of Institutions and Organizations
• Know the objectives and tools of Strategic and Operational Marketing
• Know how to apply the tools of Strategic and Operational Marketing

Specific Objectives

• Know the functions of Strategic Marketing 
• Learn the dimensions of the marketing strategy 
• Study how the Marketing mix works 
• Learn about Marketing Management 
• Knowing how to carry out marketing strategies in Digital Marketing 
• Learn what Inbound Marketing is and how it works 
• Develop a Marketing Plan 
• Know how to manage marketing groups and social business 

You will be able to get up to date in a continuously evolving field in a practical way and adapted to your needs"