You will learn how to create the most attractive television programming and the bases that determine the different genres and formats in this medium, in a simple and interactive way"

Television is a blank canvas in which new and different formats that seek to open new competitive niches in a wild market are constantly presented. This Postgraduate Certificate will take you to learn the different genres that are handled in the sector, which will become the cornerstone of the knowledge necessary to create and innovate with new ones. 

Throughout the specialization, we will focus specifically and concretely on the way in which a planning as dynamic as television programming is built. An essential skill for Television professionals.  

Everything you need to know about TV genres and formats and how to build an impactful programming grid"

This Postgraduate certificate in Genres, Formats and Television Programming contains the most complete and up-to-date program on the market. The most important features include:

• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand  
• Practical cases presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by tele-practice
• Continuous updating and recycling systems
• Autonomous learning: full compatibility with other occupations
• Practical exercises for self-evaluation and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Supplementary documentation databases are permanently available, even after the program

A contextualized and real educational program that will allow you to put your learning into practice through new skills"

Our teaching staff is made up of working professionals. This way, we ensure that we provide you with up-to-date knowledge, which is what we are aiming for. A multidisciplinary team of qualified and experienced teachers in different environments, who will impart the theoretical knowledge in an efficient way, but, above all, will put at the service of the program the practical knowledge derived from their own experience: one of the differential qualities of this renovation.

This mastery of the subject is complemented by the effectiveness of the methodology used in the design of this course. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. This way, you will be able to study with a range of comfortable and versatile multimedia tools that will give you the operability you need in your education.    

The design of this program is based on Problem-Based Learning: an approach that conceives learning as a highly practical process. To achieve this remotely, we will use telepractice:  With the help of an innovative interactive video system, and learning from an expert, you will be able to acquire the knowledge as if you were actually dealing with the scenario you are learning about. A concept that will allow you to integrate and fix learning in a more realistic and permanent way.   

A high quality Postgraduate certificate that will bring you up to date with the current television landscape and the genres that are currently being handled"

A practical and realistic Postgraduate certificate that will allow you to advance gradually and safely"

The syllabus of the Postgraduate certificate is configured as a complete tour through each and every one of the elements required to understand and assume the ways of working in this field. With an approach focused on practical application that will allow you to grow as a professional from the very beginning of this course. 

A comprehensive syllabus focused on acquiring knowledge and converting it into real skills, created to propel you to excellence"

Module 1. Television Genres, Formats and Programming 

1.1. Television Genre

1.1.1. Television Genres: an Introduction to the Systems and Processes of Television Creation and Programming
1.1.2. Types of Genres: Studio Programs, Magazines, Contests, Humor, Reality Shows and Fiction
1.1.3. Models of TV Genres and Their Historical Evolution

1.2. Television Genres

1.2.1. Non-Fiction Genres in the Current Television Landscape
1.2.2. Fiction Genres and Case Study: Fiction on American Television (from the Origins to the First Years of the 21st Century)

1.3. The Television Format Sources of Creativity  

1.3.1. Theory on the Differences between Format, Genre, Program and Franchise
1.3.2. The Value of Television Format
1.3.3. Television Format Attributes
1.3.4. Effects of the Use of Television Formats
1.3.5. Origin of the Format: Sources of Creativity; Theory and Techniques of Creativity; Stages of the Creative Process

1.4. The Creative Process in Television Programming 

1.4.1. The Creative Process in Entertainment 
1.4.2. The Creative Process in Fiction
1.4.3. Teams, Stages and Deadlines
1.4.4. Elements for the Creation of Fiction Television Formats
1.4.5. The Bible of a TV series

1.5. Format Analysis

1.5.1. Types of Analysis
1.5.2. Elements to Consider
1.5.3. Analysis in Fiction Formats: Soap opera, sitcoms, TV, movies and miniseries
1.5.4. Analysis of Non-Fiction Formats: the Great Historical Contests, Talk Show (Characteristics, Evolution and Variants), Talent Show

1.6. Selling the Format. Pitching

1.6.1. Selling a TV Format: Industry and Market Notions
1.6.2. Production concepts that affect formats
1.6.3. Pitching
1.6.4. Distribution of the TV Format: the Format Package

1.7. Introduction to Television Programming 

1.7.1. Approaches and Definitions 
1.7.2. The Role of Television Programming: Objectives, Preliminary Analysis, Broadcast Plan, Positioning 
1.7.3. Basic Processes of Programming
1.7.4. Origins and Evolution of Television Programming
1.7.5. Programming Models: from Paleo-Television to Neo-Television

1.8. Television Programming Models I 

1.8.1. United States and United Kingdom  
1.8.2. At the Service of Industry (1928-1959)  
1.8.3. Mass Media Breakthrough (1950-1969) 
1.8.4. Universalization of Audiences (1960-1975)
1.8.5. Deregulation Process (1975-1985)
1.8.6. Specialization (1985-2004)
1.8.7. Spain 
1.8.8. Television as a Cultural Industry
1.8.9. Evolution of TV Programming in Spain

1.8.9.1. Prehistory of Television in Spain: Origins and the 1950s
1.8.9.2. Television Programming with RTVE's Monopoly
1.8.9.3. Transformation of the Television Market after the Breakup of the Monopoly
1.8.9.4. Television Programming in the 1990s and the Beginning of the 21st Century

1.9. Audience Research 

1.9.1. Audience Concepts and History of Audience Measurement
1.9.2. Audience Measurement: Functions, Trends, Methods
1.9.3. Television Audience Ratios: Key Terms and Concepts
1.9.4. Audience Indicators
1.9.5. Audience Measurements: Functioning and Types
1.9.6. Data Collection in Television Audience Measurement
1.9.7. Surveying Technique and Its Limits
1.9.8. Factors Influencing the Audience of a Program

1.10. The Professional Practice of Television Programming

1.10.1. The Role of the Programmer and the Programming Department  
1.10.2. Television Consumption 
1.10.3. The Configuration of the Television Grid 
1.10.4. Programming Techniques and Strategies: Location, Format, Stars, Business, Corporate, Advertising Situation
1.10.5.  Brief Aspects of the Legislation

Study at your own pace, with the flexibility of a program that combines learning with other occupations in a comfortable and real way"