Postgraduate certificate Copywriting for Advertisements

Online advertising is on the rise and more and more companies are deciding to invest millions in launching campaigns on the leading social networks and digital communication channels that congregate their target audience. In this environment, the copywritermust move with ease, knowing the current trends, as well as persuasive writing techniques according to each space. Therefore, this TECH program, developed by a team of professionals with an extensive career in this sector, was created. It is a program that will lead students to achieve intensive learning about the creation of advertising campaigns and the characteristics of each channel. All this, in a 100% online pedagogical format and with the most avant-garde pedagogical material of the academic panorama.

University certificate

Duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

Start date

Credits

6 ECTS

Financing up to

3 months

Price

See price

The world's largest faculty of journalism and communication”

Introduction to the Program

Conviértete en todo un experto en Copywriting for Advertisements con TECH. Matricúlate ahora”

La gran afluencia de usuarios en redes sociales como YouTube, Instagram, TikTok o en buscadores como Google ha hecho que tanto sus creadores como las empresas encuentren en estos espacios el lugar idóneo para insertar publicidad. Una tendencia que requiere de grandes habilidades de investigación de público objetivo, de elaboración de los propios anuncios y la planificación de las estrategias más efectivas.

Una realidad que lleva a los copywriter a tener que estar al tanto de las últimas tendencias en este campo, así como a mantener una continua actualización de sus conocimientos. Por esta razón, nace este Postgraduate certificate en Copywriting for Advertisements con un enfoque teórico-práctico y de gran aplicación directa en el desempeño diario de cualquier profesional de este sector.

Se trata de un temario, elaborado por un excelente profesorado con una consolidada trayectoria en este ámbito. Así, gracias a este contenido, el alumnado profundizará en las características propias de las Ads en cada canal, el estudio del target, las técnicas psicológicas para escribir o la creación de un plan social media. Para ello, dispondrá de vídeo resúmenes, vídeos en detalle, lecturas y casos de éxito a los que podrá acceder, cómodamente, en cualquier momento del día, desde un dispositivo digital con conexión a internet.

El egresado está así, ante una oportunidad única de mejorar sus competencias en este campo mediante una titulación flexible y cómoda. Y es que, sin presencialidad, ni clases con horarios fijos, el estudiante cuenta con una mayor libertad para autogestionar su tiempo y compaginar sus actividades diarias más exigentes con una propuesta universitaria de calidad.

Esta titulación universitaria te permite conciliar tus actividades personales con una enseñanza vanguardista”

Este Postgraduate certificate en Copywriting for Advertisements contiene el programa educativo más completo y actualizado del mercado. Sus características más destacadas son:

El desarrollo de casos prácticos presentados por expertos en Comunicación, Marketing y Copywriting
Los contenidos gráficos, esquemáticos y eminentemente prácticos con los que está concebido recogen una información técnica y práctica sobre aquellas disciplinas indispensables para el ejercicio profesional
Los ejercicios prácticos donde realizar el proceso de autoevaluación para mejorar el aprendizaje
Su especial hincapié en metodologías innovadoras
Las lecciones teóricas, preguntas al experto, foros de discusión de temas controvertidos y trabajos de reflexión individual
La disponibilidad de acceso a los contenidos desde cualquier dispositivo fijo o portátil con conexión a internet

Ahonda cuando lo desees en la metodología de investigación de mercado para poder ofrecer al cliente lo que busca en cada momento”

El programa incluye en su cuadro docente a profesionales del sector que vierten en esta capacitación la experiencia de su trabajo, además de reconocidos especialistas de sociedades de referencia y universidades de prestigio.

Su contenido multimedia, elaborado con la última tecnología educativa, permitirá al profesional un aprendizaje situado y contextual, es decir, un entorno simulado que proporcionará una capacitación inmersiva programada para entrenarse ante situaciones reales.

El diseño de este programa se centra en el Aprendizaje Basado en Problemas, mediante el cual el profesional deberá tratar de resolver las distintas situaciones de práctica profesional que se le planteen a lo largo del curso académico. Para ello, contará con la ayuda de un novedoso sistema de vídeo interactivo realizado por reconocidos expertos.

Serás capaz de preparar estrategias efectivas para la puesta en marcha de campañas publicitarias en redes sociales”

Gracias a esta titulación estarás al tanto de las tendencias actuales en publicidad online”

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.

Study at the world's largest online university and guarantee your professional success. The future starts at TECH”

The world’s best online university according to FORBES

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future”

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success.

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others.

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries.

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world.

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies.

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics.

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.”

TECH is the world’s top-rated university by its students.

Leaders in employability

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development.

99% of TECH graduates find a job within a year of completing their studies.

Postgraduate Certificate in Copywriting for Advertisements

In a world saturated with information and fierce competition, it is essential to stand out and capture the attention of your audience. How do you do it? With the right copywriting skills, the power of words becomes your secret weapon to persuade, excite and motivate your customers. If you are looking for a program that will provide you with the knowledge you need to specialize in this field, you've come to the right place. The Postgraduate Certificate in Copywriting for Advertisements created by TECH Global University will help you fulfill that purpose. Designed by Postgraduate Diplomas in the field, this program will take you from the basics to advanced techniques to create compelling and effective messages. You will learn how to write impactful headlines that attract attention and arouse interest in seconds. In addition, you will discover how to use consumer psychology to emotionally connect with your audience and get them to take action. All this, without having to leave home, with the best teaching tutorials and interactive material that will give that rewarding plus to your professional profile.

Be a Postgraduate Diploma in Copywriting for Advertisements

This Postgraduate Certificate is a voluminous, but dynamic content proposal devised by TECH as a way to update your skills in the face of the new demands of the labor market. Within the respective training, we offer you both online classes that you can manage under your own time availability, as well as a diverse interactive agenda that encompasses from techniques to create persuasive descriptions that highlight the benefits of your product or service and convert readers into loyal customers; to ways to optimize your texts for search engines (SEO), which will increase your online visibility and help you reach a wider audience. Upon completion of the Postgraduate Certificate program, you will be a Postgraduate Diploma in the art of persuasion and will be prepared to succeed in the competitive world of advertising and marketing. This will allow you to work as a copywriter in advertising agencies, marketing companies or even launch your own business. The opportunities are limitless, with TECH you are guaranteed a better professional future. enroll now!