Thanks to this Postgraduate certificate you will enhance the development of a brand with the most modern digital tools"

Nowadays, we live in an interconnected society where most of the population is present both on the Internet and on social media. Consequently, personal branding has become a key element to stand out from others and demonstrate your knowledge in the areas of expertise you master. To achieve this successfully, it is necessary to have effective tools to manage and enhance your brand.  

For this reason, TECH has an innovative program to guide graduates through the creation of the brand. To this end, the academic itinerary addresses a series of creative strategies to design advertising content effectively. Likewise, the syllabus defines the Brand Wheel technique to graphically summarize the essence of the brand and position itself adequately in the market. 

Likewise, the syllabus defines the Brand Wheel technique to graphically summarize the essence of the brand and position itself adequately in the market. In addition, it offers a range of creative strategies used in advertising and marketing to capture the public's interest. In line with this, the entire academic itinerary provides different psychological advertising models in order to explore the creative currents of the commercial message.

On the other hand, the university degree has a 100% online methodology so that the ino the student to complete the program with ease. You will only need a device with Internet access to deepen your knowledge in a sector that offers many job opportunities. In addition, the syllabus is supported by the innovative Relearning method: a teaching system based on repetition, which guarantees that knowledge is acquired in a natural and progressive way, without the effort of memorizing.  

You will master with excellence the implications of the claim and the slogan as a sales argument for any brand"

This Postgraduate certificatein Brand Creation the most complete and up-to-date educational program on the market.  Its most outstanding features are

• Practical cases presented by experts in Brands of
• The graphic, schematic and eminently practical contents with which it is conceived provide cutting- Therapeutics and practical information on those disciplines that are essential for professional practice.
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Through TECH you will implement effective strategies to differentiate your brands"

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities. 

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations. 

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts. 

You will be supported by a teaching staff made up of distinguished professionals from the advertising"

You will achieve your objectives thanks to TECH's didactic tools, including explanatory videos and interactive summaries"

This academic itinerary is supported by a teaching staff of international prestige. In this sense, the Postgraduate Diplomas are characterized by having an extensive professional background in the advertising sector and having contributed to the creation of avant-garde identities. Thus, throughout the training, graduates will give free rein to their creativity to build brands based on successful marketing strategies. Thus, they will be prepared to embark on new opportunities in the advertising sector. 

Access the cutting-edge content of this program through multimedia resources such as how-to videos and interactive overviews"

Module 1. How to create a brand 

1.1. Psychological advertising models

1.1.1. Henry Joanis' model
1.1.2. Fishbein model
1.1.3. Rosser Reeves model
1.1.4. David Ogilvy model

1.2. Creative currents in advertising

1.2.1. USP 
1.2.2. Brand image
1.2.3. Permanent values
1.2.4. Spectacle advertising
1.2.5. The transgression of codes
1.2.6. The attraction of content

 1.3. What is the purpose of a brand?

1.3.1. Utilities
1.3.2. How a need is created
1.3.3. Differences between logo and brand
1.3.4. The origin of trademarks 
1.3.5. Brand Wheel
1.3.6. Brand positioning
1.3.7. When a brand is born
1.3.8. Brand, the difference
1.3.9. Creativity is the luxury

1.4. The logical ladder in brand building

1.4.1. The Name
1.4.2. Attributes
1.4.3. Benefits
1.4.4. Group
1.4.5. Spokesperson
1.4.6. Role Playing

1.5. The claim and the slogan 

1.5.1. Differences between claim and slogan
1.5.2. The claim and the slogan as a sales argument
1.5.3. Claims or slogans to create content

1.6. Creative Strategy

1.6.1. The advertising strategy with a creative approach
1.6.2. How to be creative in the strategy
1.6.3. Creative strategies used in advertising and marketing
1.6.4. Differences between marketing strategy and advertising strategy 

1.7. Creative content strategies 

1.7.1. User-Generated Content
1.7.2. Influencer Marketing
1.7.3. Interactive Experiences
1.7.4. A striking visual concept 
1.7.5. Emotional narrative
1.7.6. Use of new platforms and formats

1.8. Creativity in media planning

1.8.1. Media Planning
1.8.2. Creative media planning
1.8.3. Examples of surprising media planning

1.9. Types of advertising content

1.9.1. Sponsored content
1.9.2. Linking brands with macro contents
1.9.3. Creation of websites based on audiovisual content
1.9.4. Creating for social networks 
1.9.5. Creating for cell phones
1.9.6. Create for video games
1.9.7. Creating interactive content
1.9.8. Create content directly for brands

1.10. Current context of brands 

1.10.1. Advertising in the digital environment 
1.10.2. Customer experience 
1.10.3. Conclusions

Make the most of this opportunity to surround yourself with expert professionals and learn from their work methodology"