Thanks to this 100% online Postgraduate certificate you will have at your disposal innovative tools for the development of attractive ideas and successful advertising campaign"

Currently, the advance of new technologies and the use of the Internet have caused an excess in the supply of products. This has triggered the need for companies to develop innovative campaigns capable of attracting the public and adjusting to new consumption and interaction scenarios such as social networks or the Metaverse. The challenge lies in conveying messages in an impactful way, capable of appealing to consumers' emotions. To achieve this, experts in the advertising sector need a range of resources to generate creative ideas that appeal to the public. 

In view of this, TECHhas designed a Postgraduate certificate that offers a broad perspective on the generation of advertising ideas. To this end, the program analyzes different strategies for graduates to enhance creative thinking and develop appropriate messages to promote products. In addition, it focuses on the use of the main creative software to structure and measure advertising campaigns. It also delves into the importance of having rhetorical figures in commercial communication. It also delves into the dynamics of the six thinking hats in order to optimize problem solving.

In addition, the university degree has a 100% online methodology so that the advertiser can complete the program with ease. You will only need a device with Internet access to deepen your knowledge in a sector that offers many job opportunities. In addition, the syllabus is based on the innovative Relearning method: a teaching system based on repetition, which ensures that the knowledge is acquired in a natural and progressive way, without the effort memorization.

 With TECHyou will master the main creative software to generate and measure advertising campaigns"

This Postgraduate certificate inAdvertising Idea Generation contains the most complete and up-to-date program on the market. The most important features include:

• The graphic, schematic and eminently practical contents with which it is conceived provide cutting- Therapeutics and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

You will adopt new approaches that will allow you to develop the best advertising messages in just 6 weeks"

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities. 

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations. 

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts. 

You will acquire the skills you need with the support of internationally renowned faculty¨

Thanks to this Postgraduate certificate you will be able to work effectively in copywriting¨

This syllabus addresses disruptive topics that guarantee the communicator and the advertiser a global mastery of the tools necessary to generate original advertising ideas. Thus, the syllabus covers disruptive topics such as creative types and profiles. Likewise, it delves into the profiles and functions that must be assumed by all the actors within a specialized agency, such as copywriters and designers.  At the same time, to enhance the mastery of these contents, TECH relies on the complete and exclusive Relearning.

Throughout this program you will approach the main types of creatives and the profiles in charge of developing them"

Module 1. The generation of advertising ideas 

1.1. What Does It Take to Get to the Idea 

1.1.1. State the problem
1.1.2. Stopping to think, the first step to differentiate yourself
1.1.3. Think, reflect, think again... and so on for several days
1.1.4. Convincing yourself to get there
1.1.5. A creative environment stimulates creativity
1.1.6. How your creativity is contagious
1.1.7. Get out of the office, live, enjoy
1.1.8. The creative briefing
1.1.9. Creative demand
1.1.10. Break with the established
1.1.11. The key word: partnership 

1.2. Creative thinking

1.2.1. People who have theorized about creative thinking
1.2.2. Key aspects to stimulate creative thinking according to de Bono
1.2.3. Conclusions 

1.3. Creative Process

1.3.1. The creative concept
1.3.2. The creative strategy in function of the product life cycle
1.3.3. Launching strategies

1.4. The advertising creative's software

1.4.1. Actions of creative advertising thinking
1.4.2. Phases
1.4.3. Possibilities of use
1.4.4. Safety rules
1.4.5. Thought process

1.5. The Creative Team

1.5.1. The copy or copywriter
1.5.2. The designer and the art director
1.5.3. The creative director
1.5.4. The creative
1.5.6. Six thinking hats

1.6. Rhetorical thinking

1.6.1. Most used rhetorical figures
1.6.2. Importance of rhetorical figures in commercial communication
1.6.3. Examples of rhetorical advertisements

1.7. Designing with creativity

1.7.1. Image manipulation 
1.7.2. Production 
1.7.3. Visual rhetoric
1.7.4. Typography in advertising

1.8. Recommendations to create

1.8.1. Meaningful copy
1.8.2. Phrases of the great advertising creatives
1.8.3. Recommendations of famous designers

1.9. Types of Creativity

1.9.1. Artistic
1.9.2. Scientist 
1.9.3. Technological
1.9.4. Enterprise
1.9.6. Advertising
1.9.7. Designers

1.10. Creative Profiles

1.10.1. Visionaries
1.10.2. Experimenters
1.10.3. Observers
1.10.4. Connectors
1.10.5. Analytical
1.10.6. Collaborators
1.10.7. Narrators

A unique, key and decisive training experience to boost your professional development"