Introduction to the Program

Specialize in creative writing and art direction in advertising and acquire the necessary skills to succeed in this field"

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With this Postgraduate certificate, TECH provides students with a compendium of knowledge related to copywriting through which they will learn to apply and analyze the editorial peculiarities of each of the different messages: letters, brochures, press ads, billboards, commercials, spots, etc., both from theoretical aspects and practical cases From there, the students will be able to incorporate the guidelines, keys and reference models learned about copywriting to the most current media and platforms, internet and social networks. The objective is to acquire writing skills and develop the imagination to generate original ideas in any advertising format.

The program also includes the more artistic version of advertising. xOne of the main characteristics of the art director is his/her ambition to constantly improve his/her work, to know, to explore the limits of communication to surprise and capture the receiver of his/her message. For this reason, this program is intended to sow in the student the seed of restlessness towards the field of advertising graphic design and art direction so never stop perfecting himself as a visual communicator.

In this way, this Postgraduate certificate will become an essential tool for professionals in the field who wish to specialize in Advertising Creativity, as it includes, in a single syllabus, the most relevant aspects of copywriting and advertising art Undoubtedly, a program of great value for journalism and communication professionals.

A high-level program, designed for professionals seeking excellence”

This Postgraduate certificate in Advertising Creativity contains the most complete and up-to-date program on the market. Its most outstanding features are:

  • The use of the latest technology in e-learning software
  • The teaching system, intensely visual, supported by graphic and schematic contents that are easy to assimilate and understand
  • Practical case studies presented by practising experts
  • State-of-the-art interactive video systems
  • Teaching supported by telepractice
  • Continuous updating and recycling systems
  • Self-regulated learning, which makes the program completely compatible with other commitments
  • Practical exercises for self-assessment and learning verification
  • Support groups and educational synergies: Questions to the expert, discussion forums and knowledge
  • Communication with the teaching team and individual reflection work
  • Content that is accessible from any fixed or portable device with an Internet connection
  • Complementary resource banks that are permanently available

A Postgraduate certificate that will enable you to work in all areas of advertising creation with the solvency of a high-level professional”

The teaching staff of this program is made up of professionals from different fields related to this specialty. As such, TECH can fulfill its academic updating objective. A multidisciplinary team of experienced professionals in different fields who, will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service.

This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of e-learning experts, it includes the latest advances in educational technology. As a result, students will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process.

The design of this program is centered on Problem-Based Learning. An approach that conceives learning as a highly practical process. To achieve this remotely, telepractice is used. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, the students will be able to acquire the knowledge as if they were facing real cases. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way.

This program includes a multitude of practical resources that will help you to reinforce your theoretical knowledge"

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The teaching methodology of this Postgraduate certificate is the most innovative in the current educational scenario"

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

estudiar tech TECH

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

Postgraduate Certificate in Advertising Creativity

In today's world, where advertising is an essential element in the development and positioning of any brand, advertising creativity has become a key skill and highly valued in the labor market. At TECH Global University we have designed our Postgraduate Certificate in Advertising Creativity for those students and professionals who wish to develop their creative abilities and learn how to generate innovative and effective ideas in the advertising field. In this program, we will explore the different techniques and tools for the generation of creative ideas, image management, the use of typography and color, and the creation of effective advertising campaigns. In addition, we will delve into the psychology of the consumer and how to connect with the emotions of the audience to generate a positive impact on the perception of the brand.

In our Postgraduate Certificate in Advertising Creativity, you will learn how to analyze a brand's environment and competition in order to generate creative ideas that adapt to its needs and objectives. In addition, we will teach you how to adapt your creative ideas to different communication channels, from television and radio to digital media and social networks. In short, in this program you will develop fundamental skills for success in the world of advertising, such as analytical skills, creativity, the ability to work in a team, and the ability to adapt to the constant changes in the market and the advertising industry.