The Marketing and Digital Strategy Expert, Susana Ugidos Álvarez, has reaped an excellent career in this sector. Among her work merits, we can highlight her positions in the company El Corte Inglés, where her ample value catapulted her to the position of Content Marketing Strategy Lead, being the Coordinator of a team of 5 Content Managers and 6 agencies. Her functions in this field have consisted in the construction of the long-term brand strategy for all business branches, the production of Marketing contents adapted to the digital era or the budget management of her area.

On a similar level, she has been the Global Communication Manager of Flex Group, being responsible for the communication strategy, the evaluation of campaign results or the dissemination of modern advertising content in mass media, among other issues.

• Content Marketing Expert
• Content Marketing Strategy Lead at El Corte Inglés company
• Content Marketing Manager at El Corte Inglés
• Brand Manager at El Corte Inglés
• Global Communications Manager at Flex Group
• Head of Advertising and Promotions at Flex Group
• Degree in Commercial Management and Marketing from ESIC Business & Marketing School
• Postgraduate studies in Management Development, Branded Content, Transmedia, Digital Marketing and Design Thinking