Creativity, innovation and business vision are the main qualities of journalist and public relations specialist Begoña Romero Monente, who took the step of creating the personal shopper service at Spanish airports. It is an area where she moves with great fluency and that has allowed her to execute advertising campaigns in Duty Free stores for AENA, Dufry, L'Oréal, Diageo, Philip Morris and Montblanc. 

The exhaustive knowledge in this field has also led her to specialize in Coaching and advising other entrepreneurs who want to launch business initiatives. In addition, her skills as a Communicator have allowed her to train executives and students on Retail Management, Digital Marketing and People Management. 

• Managing Director of the agency Young Promotion 
• Personal Mentor and Coach for Entrepreneurs.   
• Lecturer and Teacher in several programs on Retail Management, Digital Marketing and People Management. 
• Coordinator at the Airport Promotion Agencies Association 
• Broadcaster, Editor and Communications Manager in different on/off media.   
• Degree in Journalism from the University of Malaga. 
• Degree in Advertising and Public Relations from the Universitat Oberta de Catalunya (Open University of Catalonia). 
• Master's Degree in Marketing from the Universitat Oberta de Catalunya (Open University of Catalonia) 
• MBA at ISEM Fashion Business School of the University of Navarra 
• Certified Coach at the Escuela Europea de Coaching