Companies are demanding a new managerial profile that is more in line with new trends and that stands out for having technological knowledge, practicing active listening with their workers and being self-critical of their work" 

Why study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"     

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus. 

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high... 

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.    

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Show the world your talent after completing this program. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities. 

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique: 

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.    

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

Economy of Scale

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The Advanced master’s degree in Senior International Management is a customized program that is taught in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests. A program that takes place over 2 years and is intended to be a unique and stimulating experience that lays the foundation for your success as a manager and entrepreneur. 

A very well-structured program, thanks to which, you will be able to take study the most innovative concepts in Senior International Management” 

Syllabus

The Advanced master’s degree in Senior International Management from TECH Global University is an intense program that prepares you to face business challenges and decisions both nationally and internationally. Its content is designed to promote the development of managerial skills that enable more rigorous decision-making in uncertain environments. 

Throughout 3,000 hours of study, the student will analyze a multitude of practical cases through individual and teamwork. It is, therefore, an authentic immersion in real business situations. 

This Advanced master’s degree in Senior International Management deals extensively with the main areas of business and is designed to educate executives in understanding senior management from a strategic, international, and innovative perspective. 

A plan designed for you, focused on improving your career and preparing you to achieve excellence in leadership and business management. A program that understands both your and your company's needs through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the skills to solve critical situations, creatively and efficiently. 

This Advanced master’s degree takes place over 24 months and is divided into 17 modules: 

Module 1. Leadership, Ethics, and CSR
Module 2. Strategic Management and Executive Management 
Module 3. People and Talent Management
Module 4. Economic and Financial Management
Module 5. Operations and Logistics Management 
Module 6. Information Systems Management  
Module 7. Commercial Management, Marketing and Corporate Communications
Module 8. Innovation and Project Management 
Module 9. Management and Administration in International Businesses
Module 10. International Finances and Investments I 
Module 11. International Finances and Investments II
Module 12. International People Management and Diversity Management
Module 13. International Operations Application of Lean Logistics
Module 14. Marketing and International Sales 
Module 15. International Law and Taxation
Module 16. Digital Marketing and E-Commerce
Module 17. Innovation and Development in the International Field

¿Where, When and How is it Taught?

TECH offers the possibility of developing this Advanced master’s degree in Senior International Management completely online. Over the course of 24 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. Leadership, Ethics, and CSR

1.1. Globalization and Governance  

1.1.1. Globalization and Trends: Market Internationalization
1.1.2. Economic Environment and Corporate Governance
1.1.3. Accountability or Accounts Performance

1.2. Leadership

1.2.1. Intercultural Environment
1.2.2. Leadership and Business Management
1.2.3. Management Roles and Responsibilities

1.3. Business Ethics

1.3.1. Ethics and Integrity
1.3.2. Ethical Behavior in Companies
1.3.3. Deontology, Codes of Ethics and Codes of Conduct
1.3.4. Fraud and Corruption Prevention

1.4. Sustainability

1.4.1. Business and Sustainable Development
1.4.2. Social, Environmental, and Economic Impact
1.4.3. The 2030 Agenda and the SDGs

1.5. Corporate Social Responsibility 

1.5.1. Corporate Social Responsibility
1.5.2. Roles and Responsibilities
1.5.3. Implementing Corporate Social Responsibility

Module 2. Strategic Management and Executive Management

2.1. Organizational Analysis and Design

2.1.1. Organizational Culture
2.1.2. Organizational Analysis
2.1.3. Designing the Organizational Structure

2.2. Corporate Strategy 

2.2.1. Corporate-Level Strategy
2.2.2. Types of Corporate-Level Strategies
2.2.3. Determining the Corporate Strategy
2.2.4. Corporate Strategy and Image Reputation

2.3. Strategic Planning and Formulation

2.3.1. Strategic Thinking
2.3.2. Strategic Planning and Formulation
2.3.3. Sustainability and Corporate Strategy

2.4. Strategy Models and Patterns

2.4.1. Wealth, Value, and Return on Investments
2.4.2. Competitive Corporate Strategy
2.4.3. Growing and Consolidating the Corporate Strategy

2.5. Strategic Management

2.5.1. Strategic Mission, Vision, and Values
2.5.2. The Balanced Scorecard
2.5.3. Analyzing, Monitoring, and Evaluating the Corporate Strategy
2.5.4. Strategic Management and Reporting

2.6. Implementing and Executing Strategy

2.6.1. Strategic Implementation: Objectives, Actions and Impacts
2.6.2. Strategic Alignment and Supervision
2.6.3. Continuous Improvement Approach

2.7. Executive Management 

2.7.1. Integrating Functional Strategies into the Global Business Strategies
2.7.2. Management Policy and Processes
2.7.3. Knowledge Management

2.8. Analyzing and Solving Cases/Problems

2.8.1. Problem Solving Methodology
2.8.2. Case Method
2.8.3. Positioning and Decision-Making

Module 3. People and Talent Management

3.1. Organizational Behavior

3.1.1. Organizational Theory
3.1.2. Key Factors for Change in Organizations
3.1.3. Corporate Strategies, Types, and Knowledge Management

3.2. Strategic People Management

3.2.1. Job Design, Recruitment, and Selection
3.2.2. Human Resources Strategic Plan: Design and Implementation
3.2.3. Job Analysis: Design and Selection of People
3.2.4. Training and Professional Development

3.3. Management and Leadership Development

3.3.1. Managerial Skills: 21st Century Skills and Abilities
3.3.2. Non-Managerial Skills
3.3.3. Map of Skills and Abilities
3.3.4. Leadership and People Management

3.4. Change Management

3.4.1. Performance Analysis
3.4.2. Strategic Approach
3.4.3. Change Management: Key Factors, Process Design and Management
3.4.4. Continuous Improvement Approach

3.5. Negotiation and Conflict Management  

3.5.1. Negotiation Objectives: Differentiating Elements
3.5.2. Effective Negotiation Techniques
3.5.3. Conflicts: Factors and Types
3.5.4. Efficient Conflict Management: Negotiation and Communication

3.6. Executive Communication

3.6.1. Performance Analysis
3.6.2. Leading Change Resistance to Change
3.6.3. Managing Change Processes
3.6.4. Managing Multicultural Teams

3.7. Team Management and People Performance

3.7.1. Multicultural and Multidisciplinary Environment
3.7.2. Team and People Management
3.7.3. Coaching and People Performance
3.7.4. Managerial Meetings: Planning and Time Management

3.8. Knowledge and Talent Management

3.8.1. Identifying Knowledge and Talent in Organizations
3.8.2. Corporate Knowledge and Talent Management Models
3.8.3. Creativity and Innovation

Module 4. Economic and Financial Management

4.1. Economic Environment

4.1.1. Organizational Theory
4.1.2. Key Factors for Change in Organizations
4.1.3. Corporate Strategies, Types, and Knowledge Management

4.2. Executive Accounting

4.2.1. International Accounting Framework
4.2.2. Introduction to the Accounting Cycle
4.2.3. Company Financial Statements
4.2.4. Analysis of Financial Statements: Decision Making

4.3. Budget and Management Control

4.3.1. Budgetary Planning
4.3.2. Management Control: Design and Objectives
4.3.3. Supervision and Reporting

4.4. Corporate Tax Responsibility

4.4.1. Corporate Tax Responsibility
4.4.2. Tax Procedure: A Country-Case Approach

4.5. Corporate Control Systems

4.5.1. Types of Control
4.5.2. Regulatory Compliance
4.5.3. Internal Auditing
4.5.4. External Auditing

4.6. Financial Management  

4.6.1. Introduction to Financial Management
4.6.2. Financial Management and Corporate Strategy    
4.6.3. Chief Financial Officer (CFO): Managerial Skills

4.7. Financial Planning

4.7.1. Business Models and Financing Needs
4.7.2. Financial Analysis Tools
4.7.3. Short-Term Financial Planning
4.7.4. Long-Term Financial Planning

4.8. Corporate Financial Strategy

4.8.1. Corporate Financial Investments
4.8.2. Strategic Growth: Types

4.9. Macroeconomic Context

4.9.1. Macroeconomic Analysis
4.9.2. Economic Indicators
4.9.3. Economic Cycle

4.10. Strategic Financing 

4.10.1. Banking Business: Current Environment
4.10.2. Risk Analysis and Management

4.11. Money and Capital Markets

4.11.1. Fixed Income Market
4.11.2. Equity Market
4.11.3. Valuation of Companies

4.12. Analyzing and Solving Cases/Problems

4.12.1. Problem Solving Methodology
4.12.2. Case Method

Module 5. Operations and Logistics Management 

5.1. Operations Management

5.1.1. Define the Operations Strategy
5.1.2. Supply Chain Planning and Control
5.1.3. Indicator Systems

5.2. Purchasing Management 

5.2.1. Stocks Management
5.2.2. Warehouse Management
5.2.3. Purchasing and Procurement Management

5.3. Supply Chain Management (1)

5.3.1. Costs and Efficiency of the Operations Chain
5.3.2. Change in Demand Patterns
5.3.3. Change in Operations Strategy

5.4. Supply Chain Management (2) - Implementation

5.4.1. Lean Manufacturing/Lean Thinking
5.4.2. Logistics Management
5.4.3. Purchasing

5.5. Logistical Processes

5.5.1. Organization and Management by Processes
5.5.2. Procurement, Production, Distribution
5.5.3. Quality, Quality Costs and Tools
5.5.4. After-Sales Service

5.6. Logistics and Customers 

5.6.1. Demand Analysis and Forecasting
5.6.2. Sales Forecasting and Planning
5.6.3. Collaborative Planning, Forecasting and Replacement

5.7. International Logistics

5.7.1. Customs, Export and Import processes
5.7.2. Methods and Means of International Payment
5.7.3. International Logistics Platforms

5.8. Competing through Operations 

5.8.1. Innovation in Operations as a Competitive Advantage in the Company
5.8.2. Emerging Technologies and Sciences
5.8.3. Information Systems in Operations

Module 6. Information Systems Management 

6.1. Information Systems Management

6.1.1. Business Information Systems
6.1.2. Strategic Decisions
6.1.3. The Role of the CIO

6.2. Information Technology and Business Strategy

6.2.1. Company and Industry Sector Analysis
6.2.2. Online Business Models
6.2.3. The Value of IT in a Company

6.3. IS Strategic Planning  

6.3.1. The Process of Strategic Planning
6.3.2. Formulating the IS Strategy
6.3.3. Strategy Implementation Plan

6.4. Information Systems and Business Intelligence

6.4.1. CRM and Business Intelligence
6.4.2. Business Intelligence Project Management
6.4.3. Business Intelligence Architecture

6.5. New ICT-Based Business Models

6.5.1. Technology-Based Business Models
6.5.2. Innovation Abilities
6.5.3. Redesigning the Value Chain Processes

6.6. E-Commerce

6.6.1. E-Commerce Strategic Plan
6.6.2. Logistics Management and Customer Service in E-Commerce
6.6.3. E-Commerce as an Opportunity for Internationalization

6.7. E-Business Strategies

6.7.1. Social Media Strategies
6.7.2. Optimizing Service Channels and Customer Support
6.7.3. Digital Regulation

6.8. Digital Business

6.8.1. Mobile E-Commerce
6.8.2. Design and Usability
6.8.3. E-Commerce Operations

Module 7. Commercial Management, Marketing and Corporate Communications 

7.1. Commercial Management

7.1.1. Sales Management
7.1.2. Commercial Strategy
7.1.3. Sales and Negotiation Techniques
7.1.4. Management of Sales Teams

7.2. Marketing

7.2.1. Marketing and the Impact on the Company
7.2.2. Basic Marketing Variables
7.2.3. Marketing Plan

7.3. Strategic Marketing Management

7.3.1. Sources of Innovation
7.3.2. Current Trends in Marketing
7.3.3. Marketing Tools
7.3.4. Marketing Strategy and Communication with Customers

7.4. Digital Marketing Strategy 

7.4.1. Approach to Digital Marketing
7.4.2. Digital Marketing Tools
7.4.3. Inbound Marketing and the Evolution of Digital Marketing

7.5. Sales and Communication Strategy

7.5.1. Positioning and Promotion
7.5.2. Public Relations
7.5.3. Sales and Communication Strategy

7.6. Corporate Communication

7.6.1. Internal and External Communication
7.6.2. Communication Departments
7.6.3. Communication Managers: Managerial Skills and Responsibilities

7.7. Corporate Communication Strategy

7.7.1. Corporate Communication Strategy
7.7.2. Communication Plan
7.7.3. Press Release/Clipping/Publicity 

Module 8. Innovation and Project Management

8.1. Innovation

8.1.1. Macro Concept of Innovation
8.1.2. Types of Innovation
8.1.3. Continuous and Discontinuous Innovation
8.1.4. Training and Innovation

8.2. Innovation Strategy

8.2.1. Innovation and Corporate Strategy
8.2.2. Global Innovation Project: Design and Management
8.2.3. Innovation Workshops

8.3. Business Model Design and Validation

8.3.1. The Lean Start-Up Methodology
8.3.2. Innovative Business Initiative: Stages
8.3.3. Financing Arrangements
8.3.4. Model Tools: Empathy Map, Canvas Model, and Metrics
8.3.5. Growth and Loyalty

8.4. Project Management

8.4.1. Innovation Opportunities
8.4.2. Feasibility Study and Proposal Specification
8.4.3. Project Definition and Design
8.4.4. Project Execution
8.4.5. Project Closure

Module 9. Management and Administration in International Businesses 

9.1. Cross-Cultural Management

9.1.1. Cultural Dimension of International Management
9.1.2. Globalization in Business Management
9.1.3. Intercultural Leadership
9.1.4. Business, Government and Society

9.2. Management Control 

9.21. Strategic Plan
9.2.2. The Process of Management Control
9.2.3. Budgeting and Measuring Results

9.3. Strategic Management of International Businesses

9.3.1. Internationalization in the New World Order
9.3.2. Influence of the Culture on International Businesses
9.3.3. Selection of Markets and Countries
9.3.4. Delocalization and Offshoring

9.4. Internationalization Strategies

9.4.1. Reasons and Requirements for Entering Foreign Markets
9.4.2. Strategic Partnerships in the Process of International Expansion
9.4.3. Ways to Enter International Markets

9.5. Internationalization Decisions

9.5.1. Market Studies and Decision-Making
9.5.2. Choice of Location and Mode of Operation
9.5.3. Choice of the Appropriate Legal Form

9.6. Stages of the Internationalization Process

9.6.1. International Demand Analysis
9.6.2. Diagnosis of the Potential of Exportation
9.6.3. Internationalization Planning
9.6.4. Exportation Stages

9.7. Internationalization According to Type of Business

9.7.1. Product Businesses and Service Businesses
9.7.2. Internationalized Companies and Multinational Companies
9.7.3. The SME and its Internationalization Model

9.8. Obstacles in Internationalization

9.8.1. Legal Restrictions
9.8.2. Logistic, Financial and Commercial Obstacles
9.8.3. Obstacles in Direct Investment

Module 10. International Finances and Investments I

10.1. Business & International Strategy 

10.1.1. Internationalization
10.1.2. Growth & Development in Emerging Markets
10.1.3. International Monetary System

10.2. Macroeconomics and Monetary Policy

10.2.1. GDP
10.2.2. Financial Balance
10.2.3. The Role of the Public Sector
10.2.4. Monetary Policy and Fiscal Policy

10.3. The Current Financial Crisis

10.3.1. Failures of the International Financial System
10.3.2. Accounting Standards and Creative Accounting
10.3.3. Bad Banking Practices
10.3.4. Tax Havens

10.4. Foreign Exchange Market

10.4.1. Foreign Exchange Transactions
10.4.2. The Forward Foreign Exchange Market
10.4.3. Derivative Instruments for Hedging Foreign Exchange and Interest Rate Risks
10.4.4. Currency Appreciation and Depreciation

10.5. Liberalization of Financial Markets

10.5.1. Eurodollars and Eurobonds
10.5.2. New International Titles
10.5.3. Globalization

10.6. The Financial Markets

10.6.1. Characteristics of Financial Markets
10.6.2. Functions of Financial Markets
10.6.3. Components of Financial Markets

10.7. International Payment and Collection Methods

10.7.1. Bills, Personal Check and Bank Check
10.7.2. Transfer, Payment Order and Remittance
10.7.3. Documentary Clauses and Credits
10.7.4. Factoring, International Swap and Other Means

10.8. Financing Operations in International Markets

10.8.1. Incoterms
10.8.2. Derivative Instruments to Hedge Possible Fluctuations in the Price of Raw Materials
10.8.3. Export Credits With Official Support
10.8.4. Hedging with Exchange (Swap) Contracts
10.8.5. The OECD Consensus

Module 11. International Finances and Investments II

11.1. International Financial Institutions

11.1.1. The Fund for the Internationalization of the Company
11.1.2. The World Bank Group
11.1.3. The Inter-American Development Bank
11.1.4. The Caribbean Development Bank

11.2. Formation of Exchange Rates

11.2.1. Interest Rate Parity Theory
11.2.2. Theory of Exchange Rate Expectations
11.2.3. Purchasing Power Parity (PPP) Theory
11.2.4. Capital Market Balance

11.3. Debt Conversion Programs

11.3.1. Legal Framework
11.3.2. Operation
11.3.3. Conversion of Debt into Public Investments
11.3.4. Conversion of Debt into Private Investments

11.4. Investments in Companies

11.4.1. Concept and Classification
11.4.2. Stages of the Study in Investment Projects
11.4.3. Investment as a Financial Transaction

11.5. Economic Valuation Methods

11.5.1. Payback Period
11.5.2. Total and Average Cash Flow per Committed Monetary Unit
11.5.3. Net Present Value and Internal Rate of Return
11.5.4. Discounted Payback Period and Rate of Return
11.5.5. Expected NPV return

11.6. Technical and Fundamental Analysis

11.6.1. Definition and Scope of Application
11.6.2. Study of Graphics and Trends
11.6.3. Sector and Stock Market Research in Fundamental Analysis
11.6.4. Ratios and Fundamental Analysis

11.7. Investment Analysis in a Risk Environment

11.7.1. Adjustment of the Discount Rate
11.7.2. Reduction of Cash Flows to Certainty Conditions
11.7.3. Scenario Simulation

11.8. International Stock Market

11.8.1. Wall Street Market (New York)
11.8.2. Gold Market
11.8.3. World External Debt
11.8.4. Paris Club
11.8.5. ADR and GDR Securities Market

Module 12. International People Management and Diversity Management

12.1. Talent Management in International Companies

12.1.1. Global Vision of Talent Management
12.1.2. Talent Map of an Organization
12.1.3. Cultural Trends and Internationalization
12.1.4. Internationalization of Talent Management

12.2. International Career Management

12.2.1. International Professional Profile
12.2.2. Global Mobility
12.2.3. Expatriates Management

12.3. Diversity Management

12.3.1. Working With Diversity
12.3.2. Diversity, CSR and Coaching
12.3.3. Managing Equality and Diversity
12.3.4. Managing Multicultural Teams

12.4. New Labor Relations Framework

12.4.1. Labor Reform
12.4.2. Collective Bargaining Agreement
12.4.3. Strategic Relations with Syndicates
12.4.4. Labor Relations and Corporate Restructuring

12.5. HR Marketing: An International Vision

12.5.1. Employer Branding
12.5.2. HR Customer Experience

12.6. Multinational Companies and Human Rights

12.6.1. Globalization, Human Rights and Multinational Companies
12.6.2. Multinational Companies and International Law
12.6.3. Specific Legal Instruments

12.7. Expatriation Management

12.7.1. Management of the Expatriation Process
12.7.2. Repatriation
12.7.3. Individual Competencies for Success in International Destinations

12.8. Expatriate Compensation

12.8.1. Economic Compensation
12.8.2. Place and Currency of Payment
12.8.3. Tax Policies

Module 13. International Operations Application of Lean Logistics

13.1. Global Supply Chain 

13.1.1. Global Supply Chain Planning
13.1.2. Global Management of the Supply Chain: Logistics and International Markets
13.1.3. The Triple Bottom Line of the Supply Chain

13.2. Import Management 

13.2.1. Customs, Export and Import processes
13.2.2. International Commerce Institutions and Agreements
13.2.3. Customs Legislation
13.2.4. Plant Management and International Purchasing

13.3. International Logistics Distribution 

13.3.1. International Transport Operator
13.3.2. Hubs and Distribution

13.4. Incoterms and International Document Management 

13.4.1. Exportation or Implantation
13.4.2. Agency, Distribution and International Sales and Purchase Agreements
13.4.3. Industrial and Intellectual Property
13.4.4. Taxes and Tariffs Classification

13.5. Methods and Means of International Payment

13.5.1. Payment Method Selection
13.5.2. Documentary Credit
13.5.3. Bank Guarantee and Documentary Credit

13.6. International Lean Logistics

13.6.1. Lean Basis with Application in International Logistics
13.6.2. Logistics Waste Elimination Strategies
13.6.3. Main Implications and Requirements
13.6.4. Other Methodologies to Improve the Process

13.7. Lean Operation

13.7.1. Lean Decisions
13.7.2. Lean Tools
13.7.3. Lean and Continuing Improvement in SCM

13.8. Creating Value

13.8.1. Definition of International Logistics Strategies
13.8.2. Economic Value Added
13.8.3. International Projects

Module 14. Marketing and International Sales

14.1. International Market Research

14.1.1. Emerging Markets Marketing
14.1.2. PES Analysis
14.1.3. What, How, and Where to Export
14.1.4. International Marketing-Mix Strategies

14.2. International Segmentation

14.2.1. Criteria for Market Segmentation at the International Level
14.2.2. Market Niches
14.2.3. International Segmentation Strategies

14.3. International Positioning

14.3.1. Branding in International Markets
14.3.2. Positioning Strategies in International Markets
14.3.3. Global, Regional, and Local Brands

14.4. Product Strategies in International Markets

14.4.1. Product Modification, Adaptation, and Diversification
14.4.2. Global Standardized Products
14.4.3. The Product Portfolio

14.5. Prices and Exports

14.5.1. Export Prices Calculation
14.5.2. Incoterms
14.5.3. International Price Strategy

14.6. Quality in International Marketing

14.6.1. Quality and International Marketing
14.6.2. Standards and Certifications
14.6.3. CE Marking

14.7. International Promotion

14.7.1. The International Promotion MIX
14.7.2. Advertising 
14.7.3. International Fairs
14.7.4. Country Branding

14.8. Distribution through International Channels

14.8.1. Channel and Trade Marketing
14.8.2. Export Consortiums
14.8.3. Types of Exports and Foreign Trade

Module 15. International Law and Taxation

15.1. Legal Regime of International Trade

15.1.1. International Business Law
15.1.2. Regulation of Transnational Trade Relationships
15.1.3. Market Self-Regulation
15.1.4. Scope of Soft Law in Transnational Business Law

15.2. Rights of Industrial Property and International Trade

15.2.1. International Registration and Cooperation Mechanisms
15.2.2. International Regulations and Impact of Global Trade Management
15.2.3. Supranational Rights

15.3. Intellectual Property and Unfair Competition

15.3.1. Object and Content of Rights
15.3.2. Cross-Border Intellectual Property Enforcement
15.3.3. Unfair Competition and Internal Market
15.3.4. Defence of Competition Law

15.4. Societies in the International Field

15.4.1. Constitution of Societies
15.4.2. Establishment of Societies Outside of the State of Constitution
15.4.3. Mobility and Transformation of Societies
15.4.4. Rights of Societies and the European Union

15.5. International Commercial Contracting

15.5.1. International Business and the Meaning of Contract Law
15.5.2. Training and Content of the Contract
15.5.3. Determination of the Legal Regime

15.6. International Sale and Purchase and Auxiliary Contracts 

15.6.1. International Sale and Purchase of Goods
15.6.2. Contracts for the International Transport of Goods
15.6.3. Means of Payment
15.6.4. Insurance, Guarantee and Financing Contracts

15.7. Collaboration Contracts 

15.7.1. Commercial Distribution
15.7.2. Technology and Industrial Property Transfer
15.7.3. E-Commerce and Telecommunications Networks

15.8. Bankruptcy Law and International Commercial Arbitration

15.8.1. Budgets and Development of the Competition
15.8.2. Extraterritorial Effectiveness of Insolvency Proceedings and Coordination between Proceedings
15.8.3. Configuration of the International Arbitration Activity and Arbitration Agreement
15.8.4. Arbitration Proceedings and Judicial Intervention 
15.8.5. Jurisdictional Control of the Arbitration Award

15.9. International Tax Planning

15.9.1. Hybrid Financial Instruments
15.9.2. Foreign Investment Planning 
15.9.3. Taxation of International Real Estate Transactions
15.9.4. Transfer Pricing

15.10. International Tax Obligations

15.10.1. Taxation in Certain Countries
15.10.2. International Mobility Policies
15.10.3. Income Tax Withholding Obligations
15.10.4. Anti-Evasion Measures in Double Taxation Treaties

Module 16. Digital Marketing and E-Commerce

16.1. Digital Marketing Strategy

16.1.1. Segmentation and Positioning in the Competitive Context
16.1.2. New Marketing Strategies for Products and Services
16.1.3. From Innovation to Cash Flow

16.2. Technology Strategy

16.2.1. Basic Concepts of Web Development
16.2.2. Hosting and Cloud Computing
16.2.3. Content Management Systems (CMS)
16.2.4. Formats and Digital Media
16.2.5. Technological E-Commerce Platforms

16.3. Digital Regulation

16.3.1. Privacy Policy and Personal Data Protection Act
16.3.2. Fake Profiles and Fake Followers
16.3.3. Legal Aspects of Marketing, Advertising, and Digital Content

16.4. Online Market Research

16.4.1. Quantitative Research Tools in Online Markets
16.4.2. Dynamic Qualitative Customer Research Tools

16.5. Digital E-Commerce Management

16.5.1. New E-Commerce Business Models
16.5.2. Planning and Developing an E-Commerce Strategic Plan
16.5.3. Technological Structure in E-Commerce

16.6. E-Commerce Operations and Logistics

16.6.1. How to Manage Fulfilment
16.6.2. Digital Point-of-Sale Management
16.6.3. Contact Center Management
16.6.4. Automation in Management and Monitoring Processes

16.7. Implementing E-Commerce Techniques

16.7.1. Social Media and Integration in the E-Commerce Plan
16.7.2. Multichannel Strategy
16.7.3. Personalizing Dashboards

16.8. Digital Pricing

16.8.1. Online Payment Methods and Payment Gateways
16.8.2. Electronic Promotions
16.8.3. Digital Price Timing
16.8.4. E-Auctions

16.9. Social Media Strategies

16.9.1. Corporate Communication Plan 2.0
16.9.2. Corporate PR and Social Media
16.9.3. Analysis and Evaluation of Results

16.10. Community Management

16.10.1. Functions, Duties, and Responsibilities of the Community Manager
16.10.2. Social Media Manager
16.10.3. Social Media Strategist

Module 17. Innovation and Development in the International Field

17.1. Creative Thinking: Innovation

17.1.1. Innovation in the Technological Business
17.1.2. Creativity Promotion Techniques
17.1.3. Innovative Idea Conception Process

17.2. Industrial and Intellectual Property 

17.2.1. Industrial Property
17.2.2. Domain Names and Brands
17.2.3. Intellectual Property

17.3. Processes Engineering

17.3.1. Innovation Strategies
17.3.2. Open Innovation
17.3.3. Innovative Organization and Culture
17.3.4. Multifunctional Teams

17.4. Innovation and Product Engineering

17.4.1. Product Development Techniques
17.4.2. Prototypes

17.5. Launch and Industrialization of New Products

17.5.1. Design of New Products
17.5.2. Lean Design
17.5.3. Industrialization of New Products
17.5.4. Manufacture and Assembly

17.6. Reengineering for the Radical Innovation of the Company's Business Processes

17.6.1. Origins and Evolution of the Reengineering Processes
17.6.2. Objectives of Reengineering
17.6.3. Correct Focus of Reengineering

17.7. Project Management

17.7.1. Agile Development
17.7.2. Lean Management in Start-Ups
17.7.3. Project Tracking and Project Steering

17.8. Total Quality Management and Advanced Project Management

17.8.1. TQM (Total Quality Management)
17.8.2. Six Sigma as a Business Management System
17.8.3. EFQM Model

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