Don't miss the opportunity to enhance your personal brand as a communicator with the latest digital strategies"

Nowadays, labor competition is becoming more and more demanding and complex, so it is important to stand out in the professional market. This requires a powerful and effective tool such as personal branding, which allows the identification and effective promotion of skills and knowledge in the communicative sphere. It is for this reason that it is necessary to acquire advanced notions about its strategic management, so that professionals can build and manage their personal brand effectively in the digital world and stand out in a competitive market.

Thus, the Postgraduate diploma in Strategic Management Personal Brand Building is a program designed to address this issue and provide the necessary tools for journalists to develop their own personal brand and manage it strategically. The degree focuses on the mastery of digital identity management, the development of a coherent personal brand, the creation of a communication strategy and implementation of personal branding and marketing techniques.

This valuable academic opportunity is designed for those who wish to stand out and position themselves in this area without the need to attend an educational institution in person. It is a 100% online program that uses the Relearning pedagogical methodology to internalize ideas faster, making it a highly efficient experience.

Sign up now and increase your visibility by generating valuable content thanks to TECH Global University"

This Postgraduate diploma in Strategic Management Personal Brand Building contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Strategic Management Personal Brand Building
• The graphic, schematic, and practical contents with which they are created, provide practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

If you want to increase your digital reputation, this degree is perfect for you”

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Perform useful case studies with which you will outline the most innovative personal branding strategies"

Turn your weaknesses into strengths in the digital world thanks to this academic opportunity"

The program of the Postgraduate diploma in Strategic Management Personal Brand Building provides a complete specialization in personal branding techniques for the creation of personal brands both in companies and organizations related to Communication. The curriculum different modules that cover everything from strategic aspects to performance evaluation to the evaluation of results and is offered in a 100% online format, which provides great flexibility for the student.

A decisive academic experience to improve all your professional prospects as a communicator"

Module 1. Self-diagnosis for personal brand building. Market reputation, SWOT, auditing and benchmarking

1.1. Self-diagnosis for personal brand building

1.1.1. Self and Self-Knowledge-diagnosis for personal brand building
1.1.2. Self-knowledge: step one in personal brand management
1.1.3. Key aspects of the personal brand building process

1.2. Market reputation. An outward look

1.2.1. Importance of brand perceptions and reputation
1.2.2. Connection between others' perceptions and personal brand values
1.2.3. Compilation of data perceived in the market as personal branding

1.3. Personal SWOT applied to Personal Brand Building

1.3.1. SWOT applied to personal branding
1.3.2. Personal SWOT development strategy
1.3.3. How to leverage and capitalize on strengths

1.4. Auditing, best practices and benchmarking

1.4.1. Identification of the personal brands that are referents in the sector
1.4.2. Identification of factors leading to success
1.4.3. Positioning objective to be achieved as a personal brand builder

1.5. The Purpose: the polar star that guides the Personal Brand

1.5.1. The purpose of life
1.5.2. Identifying the Purpose: powerful questions
1.5.3. Ikigai and other clarification tools
1.5.4. Coherence and Identity. Connection between personal brand and life purpose

1.6. Objectives in personal branding

1.6.1. Number one target identification strategy for personal branding
1.6.2. Determination of SMART objectives
1.6.3. Visibility or Sales Reflection

1.7. Reflection on target audience and value proposition

1.7.1. Target Audience: identification of the company interested in your strengths
1.7.2. Value Proposition Determination
1.7.3. Strategy to develop value proposition

1.8. Impact of self-knowledge on personal brand development

1.8.1. Case Study: Brand value identification process
1.8.2. Case Study: Utility to impact differentiation as personal branding
1.8.3. Case Study: The Impact in The Target Audience

1.9. Business Models

1.9.1. Monetization feasibility study of a personal brand
1.9.2. Identification of key players and other relevant
1.9.3. Starting a personal branding business

1.10. Personal Branding Model Canvas in practice

1.10.1. Personal Branding Presentation Model Canvas
1.10.2. Tool Use
1.10.3. Practical Example

Module 2. Personal Brand Planning. Analysis of the differential factors of the personal brand. Positioning pillars: Brand Core and Brand Positioning

2.1. The three pillars of brand positioning: "know yourself, develop yourself, show yourself"

2.1.1. The methodology of the personal brand iceberg
2.1.2. Order: the key to success
2.1.3. Change and dynamism. The need to to reevaluate

2.2. How to turn your personal SWOT into a strategic plan

2.2.1. How to turn weaknesses into strengths
2.2.2. How to turn threats into opportunities
2.2.3. How to turn Strengths into opportunities

2.3. Brand Core I. Purpose: Identification. Uses. Examples

2.3.1. If you have a why, you will solve the how and the what
2.3.2. Methodologies to identify the purpose
2.3.3. Inspiring examples of purpose

2.4. Brand Core II. Vision. Examples

2.4.1. Identification of Short, Medium and Long-Term Objectives. Goal setting
2.4.2. Why it pays to be ambitious in your vision
2.4.3. Inspiring examples of vision and its usefulness in personal branding

2.5. Brand Core III. Values. Identification, Management and Projection. Examples

2.5.1. Tools to identify Values
2.5.2. Values Management and Projection through images or testimonials
2.5.3. Examples of projection and use of values

2.6. Brand Positioning I. Audience, Customer Segments

2.6.1. Demographic profiles to identify audiences
2.6.2. Psychological profiles. Fears and illusions
2.6.3. Empathy: Understanding people's objections to working with you

2.7. Brand Core II. Market

2.7.1. Understanding the market context of the audience
2.7.2. Research to measure the potential market
2.7.3. Development of positioning maps

2.8. Brand Core III. Objectives

2.8.1. Target per reference field
2.8.2. Objective by specialty
2.8.3. Target by geographic area

2.9. Brand Core IV. Value Proposition Relevance and Difference. Examples

2.9.1. Personal Value Proposition Canvas. The Customer
2.9.2. Personal Value Proposition Canvas. The relevant difference
2.9.3. Inspiring examples of personal value propositions

2.10. Brand Positioning V. Business Model You, your business model

2.10.1. Osterwalder, Pigneur, Clark's Business Model You canvas
2.10.2. Key Elements Customers, value added, channels and roles
2.10.3. Activities, resources, key partners and economic model

Module 3. Personal Brand Strategies. Brand persona. Verbal and visual identity keys. Elevator pitch, public speaking and personal storytelling

3.1. Brand Persona I. Archetypes of Personal Branding. Examples

3.1.1. Jung's 12 archetypes. Examples
3.1.2. The 16 archetypes of the 16 Personalities test
3.1.3. The archetypal mixture. Impulse and fear in archetype management

3.2. Brand persona II. Personality

3.2.1. Brand Voice. Voice tone descriptors
3.2.2. Projection of voice tone
3.2.3. Examples of tone of voice usage

3.3. Brand persona III. Naming & Tagline

3.3.1. Use of mind maps to get to the tagline
3.3.2. Use of brainstorming to arrive at the tagline
3.3.3. The five formats of a memorable slogan

3.4. Verbal and Non-Verbal Identity

3.4.1. Verbal Identity. Written and Oral Style
3.4.2. Non-verbal identity: What defines our uniqueness
3.4.3. Inspiring examples of verbal and non-verbal identity

3.5. Visual identity, image and consistency with the message

3.5.1. Visual Identity Going unnoticed with the "no image"
3.5.2. Marked visual identity, pros and cons
3.5.3. Examples of visual identity

3.6. Elevator Pitch. Examples

3.6.1. The Tony Reiss Method: Wow, How, Now
3.6.2. Personal presentation, sales pitch, pitch to attract investors
3.6.3. Adaptation to Realistic Life. Examples

3.7. Public speaking, keys to natural and inspiring speeches

3.7.1. The skeleton of the discourse and the solver
3.7.2. The good, the bad, the journey, the denouement
3.7.3. What the best stories have in common

3.8. From data to story: The 5 types of personal storytelling

3.8.1. Introductory story and introspective story
3.8.2. Value proposition story
3.8.3. A story of values and a story to break down barriers

3.9. Learning from the best: personal best stories

3.9.1. Business story
3.9.2. Political or election-focused story
3.9.3. Story adapted to any situation

3.10. Personal Branding Canvas

3.10.1. Competitors: audience, positioning, communication
3.10.2. Sector: skills, profession, reasons to believe, identity
3.10.3. Investments and results

Module 4. Personal Brand Development. Strategic selection of platforms, communication strategy and content plan. Copywriting techniques

4.1. Personal communication canvas I. Audience, message and medium

4.1.1. Audience Background, demographics, obstacles, common objections
4.1.2. Message Value proposition, Pitch, bio RRSS, about me, LinkedIn, personal account
4.1.3. Medium: mass, professional, personal or hybrid networks, vertical networks

4.2. Communication Plan II. Ingredients and formats for a digital biography

4.2.1. Choosing a personal brand name based on its exclusivity and strength
4.2.2. Reformulation of a value proposition in a short title
4.2.3. Definition of occupation, experience, hard skills and soft skills

4.3. Communication Plan III. The content plan: Creation

4.3.1. Choice of sources, subscription models of subscription
4.3.2. Establishment of categories and subcategories
4.3.3. 800 words inspired by experiences and competences

4.4. Communication Plan IV. The content plan: Healing

4.4.1. Content curation and programming formats
4.4.2. The moment of truth: posting, commenting, interacting, connecting
4.4.3. Control, iterate, test

4.5. Communication canvas V. Prescribers

4.5.1. Satisfied customers, the best prescribers
4.5.2. Family & Friends: fellow students, work colleagues, etc
4.5.3. Sector leaders, professional associations, associations

4.6. Communication Plan VI. Personal marketing investment, monetization

4.6.1. Investment: time, subscriptions, legal, branding, paid media, variable costs
4.6.2. Monetization: sale of product, time (consulting, training, mentoring)
4.6.3. Passive monetization: subscriptions, licenses, online courses, ebooks, affiliate sales

4.7. Copywriting strategies: From concept to text

4.7.1. Benefits versus features
4.7.2. Social proof and Bandwagon effect
4.7.3. Titles, messages, metaphors, verbs and rhythm

4.8. Artificial intelligence strategies applied to content, copywriting and image

4.8.1. AI does not supplement, it complements. AI usage strategy
4.8.2. Prompts to expand content
4.8.3. Prompts for copywriting and use of images

4.9. Keys to crisis prevention and management

4.9.1. Online presence monitoring
4.9.2. Creation of action plan protocols
4.9.3. Addressing the crisis: speed, transparency and honesty and honesty

4.10. Executive reputation

4.10.1. Integrity and ethics: Values pillars reputation, sustainability and CSR
4.10.2. Effective Communication Assertiveness, empathy, acknowledgment of mistakes, celebration of achievements
4.10.3. Diagnosis and measurement of management reputation

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