A high-level program that will catapult journalists and communicators towards success in the practice of their profession" 

Communication has become a condition for achieving the vast majority of a company's objectives. In this complex digital ecosystem, journalists and communication professionals need to have a great knowledge of the changes and trends that may occur within it. 

The mass media have seen their predominance snatched away by social networks, and the bidirectional nature of the latter forces corporate communication managers to arm themselves with knowledge and skills that allow them to face the usual crises that a simple comment from a user, for example, can unleash. 

Therefore, communicators' roles in companies have become more crucial than ever. It is no longer enough to know how to convey a message; it is now necessary to know how to break through the audience’s mind, bombarded by information tailored to their needs by algorithms that seek to capture their attention at all costs. In this battle for the consumers', customers' and users' time, the key is to manage information wisely and with flexible objectives in mind. 

In short, this is a high-quality, forward-looking program, designed according to the demands that the working world expects of communicators and whose objective is to guide students towards excellence in the field of Communication in the Digital Environment. Furthermore, the 100% online format of the course allows students to control their hours of study, without the inconvenience of traveling to an education center for classes.

Work with the best professionals in the field with this Postgraduate diploma with curricular excellence"

This Postgraduate diploma in Communication in the Digital Environment contains the most complete and up-to-date program on the market. Its most notable features are:

• The development of case studies presented by experts in Corporate Communication
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• The latest information on corporate communication
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies in Journalism, Communication in the Digital Environment
• Algorithm-based interactive learning system for decision-making in situations focused on journalism and digital communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Journalists’ careers have become considerably more diverse in the last few years. Today, one of the professional opportunities with plenty of job opportunities is in the field of corporate communication”

The program includes professionals belonging to the field of journalism and communication in its teaching team, who bring their work experience to this course, along with recognized specialists from prestigious reference societies and universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, professionals will be assisted by an innovative interactive video system created by renowned experts in the field of Communication in the Digital Environment.

Become an outstanding journalist and learn how to successfully a work in the communications offices of companies in all sectors"

TECH offers you the best academic program on the market in Digital Communication. You only have to bring your enthusiasm to study"

The content structure of this program has been create by a team of Journalism, Marketing, and Communication professionals who are aware of the Empire relevance from up-to-date qualifications in this field as a way of deepening one’s professional knowledge. They have created a comprehensive syllabus specially designed to provide information to science professionals with of-the-art knowledge related to the unique features and characteristics of the world of Digital communication. Thus, after completing the program, students will be prepared to work in this field in a more independent and competent manner.

We guarantee the most complete and up-to-date learning program on the market, which will allow you to enter an exciting world with every guarantee of success”  

Module 1. Managerial Skills

1.1. Public Speaking and Spokesperson Training

1.1.1. Interpersonal Communication
1.1.2. Communication Skills and Influence
1.1.3. Communication Barriers

1.2. Communication and Leadership

1.2.1. Leadership and Leadership Styles
1.2.2. Motivation
1.2.3. Skills and Abilities of the Leader 2.0

1.3. Personal Branding

1.3.1. Strategies for Personal Brand Development
1.3.2. Personal Branding Laws
1.3.3. Tools for Creating Personal Brands

1.4. Team Management

1.4.1. Work Teams and Meeting Management
1.4.2. Managing Change Processes
1.4.3. Managing Multicultural Teams
1.4.4. Coaching

1.5. Negotiation and Conflict Resolution

1.5.1. Effective Negotiation Techniques
1.5.2. Interpersonal Conflicts
1.5.3. Intercultural Negotiation

1.6. Emotional Intelligence

1.6.1. Emotional Intelligence and Communication
1.6.2. Assertiveness, Empathy, and Active Listening
1.6.3. Self-Esteem and Emotional Language

1.7. Relational Capital: Coworking

1.7.1. Managing Human Capital
1.7.2. Performance Analysis
1.7.3. Managing Equality and Diversity
1.7.4. Innovation in People Management

1.8. Time Management

1.8.1. Planning, Organization and Control
1.8.2. The Methodology of Time Management
1.8.3. Action Plans
1.8.4. Tools for Efficient Time Management

Module 2. Communication, Brand Strategy and Reputation

2.1. Corporate Identity and Strategic Vision

2.1.1. Identity and Redefining Business Values
2.1.2. Corporate Business Culture
2.1.3. Communication Department Challenges
2.1.4. Public Image and Projection

2.2. Corporate Brand Strategy

2.2.1. Public Image and Stakeholders
2.2.2. Corporate Branding Strategy and Management
2.2.3. Corporate Communication Strategy in Line with Brand Identity

2.3. Reputation Theory

2.3.1. Reputation as a Paradigm of a Good Company
2.3.2. The Concept of Corporate Reputation
2.3.3. Internal Reputation
2.3.4. Influence of Internationalization on Corporative Reputation

2.4. Reputation Evaluation

2.4.1. Corporative Reputation Audit
2.4.2. Listed Companies Reputation Monitor
2.4.3. Reputational Good Governance Index
2.4.4. Analysis of Sectorial Reputation

2.5. Reputation Management

2.5.1. Corporative Reputation Management
2.5.2. Focus on Brand Reputation
2.5.3. Leadership Reputation Management

2.6. Reputation Risk and Crisis Management

2.6.1. Listening to and Managing Feedback
2.6.2. Procedures, Crisis Manual and Contingency Plans
2.6.3. Spokesperson Training in Emergency Situations

2.7. Ethical Sustainability

2.7.1. Sustainable Criteria and Strategies
2.7.2. Communication Campaigns with Sustainability Criteria
2.7.3. Sustainable Brand Positioning and Image

2.8. Brand Metrics and Analysis and Reputation

2.8.1. Introduction to the Metrics of Corporative Branding
2.8.2. Internal and External Measurement Indexes
2.8.3. Brand Management Tools
2.8.4. Brand Assessment and Ranking

Module 3. Communication Strategy in the Digital World

3.1. Web 2.0 or the Social Web

3.1.1. Organization in the Age of Conversation
3.1.2. Web 2.0 Is All About People
3.1.3. Digital Environment and New Communication Formats

3.2. Digital Communication and Reputation

3.2.1. Online Reputation Report
3.2.2. Netiquette and Good Practices on Social Media
3.2.3. Branding and Networking 2.0

3.3. Designing and Planning an Online Reputation Plan

3.3.2. Brand Reputation Plan
3.3.3. General Metrics, ROI, and Social CRM
3.3.4. Online Crisis and Reputational SEO

3.4. General, Professional, and Microblogging Platforms

3.4.1. Facebook
3.4.2. LinkedIn
3.4.3. Google+
3.4.4. Twitter

3.5. Video, Image and Mobility Platforms

3.5.1. YouTube
3.5.2. Instagram
3.5.3. Flickr
3.5.4. Vimeo
3.5.5. Pinterest

3.6. Content Strategy and Storytelling

3.6.1. Corporate Blogging
3.6.2. Content Marketing Strategy
3.6.3. Creating a Content Plan
3.6.4. Content Curation Strategy

3.7. Social Media Strategies

3.7.1. Corporate PR and Social Media
3.7.2. Defining the Strategy to Be Followed in Each Medium
3.7.3. Analysis and Evaluation of Results

3.8. Community Management

3.8.1. Functions, Duties, and Responsibilities of the Community Manager
3.8.2. Social Media Manager
3.8.3. Social Media Strategist

3.9. Social Media Plan

3.9.1. Designing a Social Media Plan
3.9.2. Schedule, Budget, Expectations and Monitoring
3.9.3. Contingency Protocol in Case of Crisis

3.10. Online Monitoring Tools

3.10. 1 Management Tools and Desktop Applications
3.10. 2 Monitoring and Research Tools

Module 4. Performance and Inbound Marketing

4.1. Permission Marketing

4.1.1. How to Obtain a User’s Permission
4.1.2. Personalizing the Message
4.1.3. Mail Confirmation or Double Opt-In

4.2. Strategy and Performance Techniques

4.2.1. Performance Marketing: Results
4.2.2. Digital Media Mix
4.2.3. The Importance of the Funnel

4.3. Affiliate Campaign Development

4.3.1. Agencies and Affiliate Programs
4.3.2. Postview
4.3.3. Defining Affiliate Programs
4.3.4. Display and Campaign Optimization

4.4. Launching an Affiliate Program

4.4.1. Affiliation and Direct Affiliation Networks
4.4.2. Results Analysis and Monitoring
4.4.3. Fraud Control

4.5. Developing E-Mail Campaigns

4.5.1. Lists of Subscribers, Leads, and Customers
4.5.2. E-Mail Marketing Tools and Resources
4.5.3. Online Writing for E-Mail Marketing Campaigns

4.6. E-Mail Marketing Metrics

4.6.1. List Metrics
4.6.2. Newsletter Delivery Metrics
4.6.3. Conversion Metrics

4.7. Inbound Marketing

4.7.1. Effective Inbound Marketing
4.7.2. The Benefits of Inbound Marketing
4.7.3. Measuring the Success of Inbound Marketing

4.8. Target Research

4.8.1. Consumer Intent Modelling and Buyer Personas
4.8.2. Customer Journey Mapping
4.8.3. Content Strategy

4.9. Content Optimization

4.9.1. Content Optimization for Search Engines
4.9.2. Content Creation
4.9.3. Content Dynamization

4.10. Conversion

4.10.1. Lead Capturing and CRO
4.10.2. Lead Nurturing and Marketing Automation

A unique academic experience, key and decisive to boost your professional development"