This program is the best option you can find to specialize in Communication Company Management and Leadership"

The manager of a communications company must have an up-to-date vision of everything that is happening in and around the company, and know each area of the business from a global perspective, which helps them to make the right decisions at all times and to always be aware of current events.

This Postgraduate diploma provides students with specific tools and skills to successfully develop their professional activity in the broad environment of Communication Company Management and Leadership. It works on key skills such as knowledge of the reality and daily practice in the media and develops responsibility in monitoring and supervision of their work, as well as communication skills within the essential teamwork.

This program is designed to provide 600 hours of online study, and all theoretical and practical knowledge is presented through a high-quality multimedia content, analysis of clinical cases prepared by experts, master classes and video techniques that allow the exchange of knowledge and experience, maintain and update the academic level of its members, create protocols for action and disseminate the most important developments in the specialty.

With an online program, the professional can organize their time and pace of learning, adapting it to their schedules, in addition to being able to access the contents from any computer or mobile device.

Don't miss the opportunity to study this Postgraduate diploma in Communication Company Management and Leadership with us. It's the perfect opportunity to advance your career"

This Postgraduate diploma in Communication Company Management and Leadership contains the most complete and up-to-date program on the market. The most important features include:

• Case studies presented by experts in Communication Company Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies in Communication Company Management
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This program is the best option you can find to specialize in Communication Company Management and Leadership"

The teaching staff includes professionals from the communication sector, who bring their experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. The professional will be assisted by an innovative interactive video system created by renowned and experienced experts in Communication Company Management.

This program has the best teaching material, which will enable a contextual study that will facilitate your learning"

This 100% online Postgraduate diploma will allow you to balance your studies with your professional work while increasing your knowledge in this field"

The structure of the contents has been designed by the best professionals in Communication Company Management, with extensive experience and recognized prestige in the profession.

This Postgraduate diploma in Communication Company Management and Leadership contains the most complete and up-to-date scientific program on the market”

Module 1. Management and Leadership

1.1. General Management

1.1.1. The Concept of General Management
1.1.2. The Role of the Director
1.1.3. The CEO and their Responsibilities
1.1.4. Transforming the Work of Management

1.2. Management and Leadership Development

1.2.1. Concept of Management Development
1.2.2. Concept of Leadership
1.2.3. Leadership Theories
1.2.4. Leadership Styles
1.2.5. Intelligence in Leadership
1.2.6. The Challenges of Today’s Leader

1.3. Negotiation

1.3.1. Intercultural Negotiation
1.3.2. Negotiation Focuses
1.3.3. Effective Negotiation Techniques
1.3.4. Restructuring

1.4. Human Resources Management by Competencies

1.4.1. Analysis of the Potential
1.4.2. Remuneration Policy
1.4.3. Career/Succession Planning

1.5. Talent Management and Commitment

1.5.1. Keys for Positive Management
1.5.2. Talent Map of the Organization
1.5.3. Cost and Added Value

1.6. Innovation in Talent and People Management

1.6.1. Strategic Talent Management Models
1.6.2. Talent Identification, Training and Development
1.6.3. Loyalty and Retention
1.6.4. Proactivity and Innovation

1.7. Developing High Performance Teams

1.7.1. Personal Factors and Motivation for Successful Work
1.7.2. Integrating a High-Performance Team
1.7.3. People and Business Change and Development Projects
1.7.4. Financial Keys for HR: Business and People

1.8. Motivation

1.8.1. The Nature of Motivation
1.8.2. Expectations Theory
1.8.3. Needs Theory
1.8.4. Motivation and Financial Compensation

1.9. Organizational Changes

1.9.1. The Transformation Process
1.9.2. Anticipation and Action
1.9.3. Organizational Learning
1.9.4. Resistance to Change

1.10. Financial Diagnosis

1.10.1. Concept of Financial Diagnosis
1.10.2. Stages of Financial Diagnosis
1.10.3. Assessment Methods for Financial Diagnosis

Module 2. Business Strategy

2.1. Strategic Management

2.1.1. The Concept of Strategy
2.1.2. The Process of Strategic Management
2.1.3. Approaches in Strategic Management

2.2. Planning and Strategy

2.2.1. The Plan in a Strategy
2.2.2. Strategic Positioning
2.2.3. Strategy in Companies
2.2.4. Planning

2.3. Strategy Implementation

2.3.1. Indicator Systems and Process Approach
2.3.2. Strategic Map
2.3.3. Differentiation and Alignment

2.4. Corporate Strategy

2.4.1. The Concept of Corporate Strategy
2.4.2. Types of Corporate Strategies
2.4.3. Corporate Strategy Definition Tools

2.5. Digital Strategy

2.5.1. Technology Strategy and its Impact on Digital Innovation
2.5.2. Strategic Planning of Information Technologies
2.5.3. Strategy and The Internet

2.6. Corporate Strategy and Technology Strategy

2.6.1. Creating Value for Customers and Shareholders
2.6.2. Strategic IS/IT Decisions
2.6.3. Corporate Strategy vs Technology and Digital Strategy

2.7. Competitive Strategy

2.7.1. The Concept of Competitive Strategy
2.7.2. Competitive Advantage
2.7.3. Choosing a Competitive Strategy
2.7.4. Strategies Based on the Strategic Clock Model
2.7.5. Types of Strategies according to the Industrial Sector Life Cycle

2.8. Marketing Strategy Dimensions

2.8.1. Marketing Strategies
2.8.2. Types of Marketing Strategies

2.9. Sales Strategy

2.9.1. Sales Methods
2.9.2. Acquisition Strategies
2.9.3. Service Strategies

2.10. Social Business

2.10.1. Web 2.0 Strategic Vision and its Challenges
2.10.2. Convergence Opportunities and ICT Trends
2.10.3. How to Monetize Web 2.0 and Social Media
2.10.4. Mobility and Digital Business

Module 3. Communication Company Management

3.1. The Industries of Communication

3.1.1. Mediamorphosis
3.1.2. Digital Transformation
3.1.3. Cybermedia

3.2. Legal and Economic Structure of Communication Enterprises

3.2.1. Individual Entrepreneur
3.2.2. Trading Companies
3.2.3. Media Conglomerates

3.3. Structure, Administration and Challenges of Management

3.3.1. Departmental Structure in Communication Management
3.3.2. Current Trends in Management Models
3.3.3. Integration of Intangibles
3.3.4. Communication Department Challenges

3.4. Strategic Analysis and Competitiveness Factors

3.4.1. Analysis of the Competitive Environment
3.4.2. Competitiveness Determinants

3.5. Business Ethics

3.5.1. Ethical Behavior in Companies
3.5.2. Deontology and Ethical Codes
3.5.3. Fraud and Conflicts of Interest

3.6. The Importance of Marketing in Communication Companies

3.6.1. Marketing Strategies in Traditional Media
3.6.2. Impact of Social Networks on the Media Agenda

3.7. Strategic Thinking and Systems

3.7.1. The Company as a System
3.7.2. Strategic Thinking Derived from Corporate Culture
3.7.3. The Strategic Approach From a People Management Perspective

3.8. Branding

3.8.1. The Brand and Their Functions
3.8.2. Branding
3.8.3. Brand Architecture

3.9. Creative Strategy Formulation

3.9.1. Explore Alternative Strategies
3.9.2. Counter Briefing or Creative Briefing
3.9.3. Branding and Positioning

3.10. Design of a Crisis Manual/Crisis Communication Plan

3.10.1. Preventing the Crisis
3.10.2. Managing Crisis Communication
3.10.3. Recovering from the Crisis

Module 4. Information Product Management

4.1. Information Product Definition

4.1.1. Concept
4.1.2. Features
4.1.3. Types

4.2. Information Product Development Process

4.2.1. Phases of Information Production
4.2.2. Agenda Setting

4.3. Strategies for Launching New Information Products

4.3.1. Tangible Strategies
4.3.2. Intangible Strategies
4.3.3. Product Portfolio Strategy

4.4. Competitor Strategy Study

4.4.1. Benchmarking
4.4.2. Types of Benchmarking
4.4.3. Advantages

4.5. Information Product Portfolio Innovation Process

4.5.1. Transmedia Narratives
4.5.2. Fan Phenomenon

4.6. Innovation in Strategic Positioning

4.6.1. Gamification
4.6.2. New Narrative World

4.7. Journalistic Documentation

4.7.1. Essential Guides to Cultural Journalism Documentation
4.7.2. Historical Documentation
4.7.3. Current Documentation
4.7.4. The Raging News

4.8. Designing and Planning an Online Reputation Plan

4.8.1. Overview of the Main Social Media in Spain
4.8.2. Brand Reputation Plan. General Metrics, ROI, and Social CRM
4.8.3. Online Crisis and Reputational SEO

4.9. The Importance of Communication in Today’s Organizations

4.9.1. Mechanisms and Systems for Communication with the Media
4.9.2. Errors in Organizational Communication

4.10. Inbound Marketing

4.10.1. Effective Inbound Marketing
4.10.2. The Benefits of Inbound Marketing
4.10.3. Measuring the Success of Inbound Marketing

This program will allow you to advance in your career comfortably"