A unique opportunity to specialize in a sector with a high demand for professionals"

This Postgraduate certificate provides students with specific tools and skills to successfully develop their professional activity in the broad environment of the media. It works on key skills such as knowledge of the reality and daily practice in the media and develops responsibility in the monitoring and supervision of their work, as well as communication skills within the essential teamwork.

This program is designed to provide 150 hours of online study, and all theoretical and practical knowledge is presented through high-quality multimedia content, analysis of clinical cases prepared by experts, master classes and video techniques that allow the exchange of knowledge and experience, maintain and update the educational level of its members, create protocols for action and disseminate the most important developments in the specialty.

With an online program, students can organize their time and pace of learning, adapting it to their schedules, in addition to being able to access the contents from any computer or mobile device.

Communication professionals must continue their specialization to adapt to new developments in the field"

This Postgraduate certificate in Media contains the most complete and up-to-date educational program on the market. The most important features include:

• Case studies presented by experts in Communication Company Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies in Communication Company Management
• Theoretical lessons, questions to the course, discussion forums on controversial issues and individual reflection papers
• Content that is accessible from any fixed or portable device with an Internet connection

This 100% online Postgraduate certificate will allow you to combine your studies with your professional work while increasing your knowledge in this field"

The teaching staff includes professionals from the communication sector, who bring their experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. The professional will be assisted by an innovative interactive video system created by renowned and experienced experts in Communication Company Management.

This program is the best option you can find to specialize in media"

This is the best option to learn about the latest advances in media"

The structure of the contents has been designed by the best professionals in Communication Company Management, with extensive experience and recognized prestige in the profession.

This Postgraduate certificate in Media contains the most complete and up-to-date scientific program on the market”

Module 1. Media

1.1. Introduction to the Media

1.1.1. What Is the Media?
1.1.2. Characteristics of the Media
1.1.3. Media Utility

1.2. Press

1.2.1. Introduction and Brief History of the Media
1.2.2. Main Features
1.2.3. From Paper to Digital

1.3. Radio

1.3.1. Introduction and Brief History of the Media
1.3.2. Main Features

1.4. Television

1.4.1. Introduction and Brief History of the Media
1.4.2. Traditional Television
1.4.3. New Forms of Television Consumption

1.5. Social Networks as a Means of Communication

1.5.1. The Network as a New Communication Environment
1.5.2. Communicative Possibilities of Social Networks

1.6. New Platforms and Devices

1.6.1. A Multi-Screen Environment
1.6.2. Second Television Screens
1.6.3. The Multitasker Consumer

1.7. Glocalization

1.7.1. Local Media
1.7.2. Proximity Journalism

1.8. Effects of the Media

1.8.1. Efficiency of Commercial and Advertising Communication
1.8.2. Theories on the Effects of the Media
1.8.3. Social and Co-creation Models

1.9. Media Convergence

1.9.1. A New Media Ecosystem
1.9.2. Convergence Culture

1.10. User-Generated Content

1.10.1. From Consumer to Prosumer
1.10.2. Participatory Culture
1.10.3. Collective Intelligence

This program will allow you to advance in your career comfortably"