Achieve professional success and become an expert in the creation of effective digital advertising campaigns thanks to TECH"

Digital Creativity is the driving force behind success in advertising and communication. The evolution of new technologies has conditioned significant changes in the media causing, in turn, new trends. These include the proliferation of platforms such as social networks that extend the reach of commercial messages to everlasting levels. This has also conditioned the diversification of advertising formats, rendering the industry's conventional channels almost obsolete. In this context, the personalization of content through tools such as data analysis, Artificial Intelligence and new work formats represent a real challenge for professionals in the sector. 

For this reason, TECH offers a program where students will delve into all the advances in this field. Throughout 6 weeks, graduates have at their disposal the use of techniques such as imagination catalysts and other virtual tools that allow them to generate impactful and relevant content. 

Similarly, the syllabus reflects the complexity of search engine optimization (SEO), providing students with the necessary skills to increase online visibility and improve the positioning of digital content. In addition, it delves into Influencer Marketing targeting strategies, understanding how collaborating with content creators can boost a brand's visibility in a saturated digital landscape.

As for the methodology, it stands out for being 100% online, providing the necessary flexibility to adapt to the agendas of working professionals. Moreover, it relies on Relearning methodology, designed to reinforce knowledge retention through repetition of key concepts. This practical and repetitive approach ensures not only the assimilation but also the effective application of the knowledge acquired, preparing professionals to face the challenges encountered in this sector. This is a unique opportunity for those who seek not only to understand, but also to excel in this promising universe.

Specialize in the use of augmented reality in advertising and relaunch your professional career"

This Postgraduate certificate in Digital Creativity contains the most complete and up-to-date program on the market. The most important features include: 

• The development of case studies presented by experts in Creative Digital
• The graphic, schematic and practical contents with which it is designed provide advanced and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

With TECH you will master the new sector of affiliate marketing and its interaction with search engines. and its interaction with search engines"

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities. 

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations. 

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Get updated in Digital Creativity with the best digital university in the world according to Forbes"

Enroll in this Diploma and you will delve into gamification strategies to improve digital interaction with your audience"

The syllabus delves into the different aspects of Digital Creativity, as well as its relationship with marketing. Throughout the 150 hours of training, the graduate will specialize in the use of different technologies and online and offline techniques to boost imagination. This program provides students with essential tools to excel in this sector. Preparing them to master innovative techniques, this Diploma focuses on the creation of persuasive and effective content in the digital realm, laying the groundwork for success in this competitive area. 

You will have explanatory videos, interactive summaries and multiple multimedia resources for your update in Digital Creativity with TECH"

Module 1. Digital creativity 

1.1. What is digital creativity? 

1.1.1. Digital technologies to create
1.1.2. Digital techniques to boost creativity
1.1.3. Conclusions

1.2. Differences between digital advertising and digital marketing

1.2.1    Description of digital marketing
1.2.2. Description of digital advertising
1.2.3. Conclusions 

1.3. Creativity in digital advertising 

1.3.1. Banners
1.3.2. Search Ads 
1.3.3. Video ads
1.3.4. Native ads
1.3.5. Social media ads 
1.3.6. Display advertising
1.3.7. Augmented reality ads
1.3.8. Email advertisements

1.4. Creativity in digital marketing

1.4.1. Content generation
1.4.2. Relevance and value 
1.4.3. Diversity of formats
1.4.4. Positioning as an expert
1.4.5. Frequency and consistency
1.4.6. Measuring results

1.5. SEO (Search Engine Optimization)

1.5.1. Search Engine Optimization 
1.5.2. SEO Metrics 
1.5.3. Conclusions 

1.6. E-mail Marketing 

1.6.1. Promotion of products and services
1.6.2. News and relevant information
1.6.3. Follow-up and loyalty
1.6.4. Automation

1.7. Social media marketing

1.7.1. Increased reach and visibility
1.7.2. Fostering a community
1.7.3. Creating inspirational content
1.7.4. Generating leads and conversions
1.7.5. Collaborations with influencers
1.7.6. Feedback and improvement
1.7.7. Branding and authority

1.8. Affiliate marketing

1.8.1. Targeting strategies
1.8.2. Search Tools
1.8.3. How to apply creativity
1.8.4. Examples:

1.9. Influencer Marketing

1.9.1. Targeting strategies
1.9.2. Search Tools
1.9.3. How to apply creativity
1.9.4. Examples:

1.10. Social media plan

1.10.1. Structure and basic content
1.10.2. Creative examples 
1.10.3. Conclusions

The teaching materials of this program, elaborated by these specialists, have contents that are completely applicable to your professional experiences”