Enroll now in a Postgraduate certificate that will increase your potential as a copywriter in just 12 weeks"

One of the most powerful tools a copywriter has is the written word. Therefore, mastering it to create emotional and persuasive content is essential. However, only its control is enough to generate an impact on the reader. It is necessary to know the techniques used to create texts, whether they are oriented to the Web or social networks, channels of great relevance for companies and professionals.

For this reason, the professional who wishes to progress in this growing sector requires advanced knowledge of both the technique and the work methodology and strategies to develop an excellent work in this field. Therefore, this Postgraduate Certificate created by TECH is created to offer the most advanced learning in just 12 weeks.

All this will also be possible thanks to the excellent syllabus developed by the faculty of this program, made up of distinguished copywriters, communicators and marketing experts. In this way, students will delve into the particularities of the main social networks and the creation of copy for each of them, UX Writing and brand engagement, as well as the writing of persuasive content on each of the pages of a Web.

Also, with the Relearning system, used by this institution in each of its programs, the graduate will achieve a much more agile and effective learning, reducing the hours dedicated to study so frequent in other teaching methods.

The professional is thus faced with a magnificent opportunity to obtain knowledge that will allow them to progress in this sector. All this, through a unique and flexible academic option. All you need is a cell phone, Tablet or computer with an Internet connection to view, at any time of the day, the content hosted in this quality program.

With this program you will improve the user's experience more than just their visit to the site"

This Postgraduate certificate in Copywriting for the Web and Social Networks contains the most complete and up-to-date program on the market. The most important features include:

• Case studies presented by experts in digital marketing and Copywriting Communications
• The graphic, schematic and practical contents of the book provide technical and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

A university program with the best teaching material, accessible 24 hours a day, 7 days a week"

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.

An academic option that will take you step by step through the persuasive writing of a sales letter"

Thanks to the Relearning system, you will not have to invest long hours in studying and you will focus on consolidating the key concepts"

The curriculum of this program provides students with the necessary pedagogical tools to be able to create attractive and compelling content for the Web and Social Networks. All of this, from a syllabus that presents a theoretical-practical and approach and very useful for their daily professional performance.

In addition, the graduate has all the material, created by a faculty with consolidated experience in the sector, in the extensive Virtual Library that makes up this 100% online program.  

A complete study plan that will give you the key techniques to create attractive content for the Web"

Module 1. Copywriting for the Web

1.1. The Home Page

1.1.1. Functions of the Home Page
1.1.2. Value Proposition
1.1.3. The Marketing Plan
1.1.4. The Common Thread
1.1.5. The Body of the Text
1.1.6. Call to Action
1.1.7. Resources
1.1.8. Website Measurement

1.2. The About Me Page

1.2.1. Functions of the About Me Page
1.2.2. Structure
1.2.3. Showing Who's Behind the Brand
1.2.4. Advice
1.2.5. Adding Emotion

1.3. The Services Page

1.3.1. Main Purpose of the Service Page
1.3.2. The Creation of the Offer
1.3.3. Types of Offers
1.3.4. Structure of the Service Page

1.4. The Creation of the Offer

1.4.1. Importance and Function of the Sales Page
1.4.2. Landing Page vs. Sales Page
1.4.3. Structure and Key Elements of Sales Letters
1.4.4. Sales Pages in Video Format
1.4.5. Other Landing Pages

1.5. Online Store Pages and Product Sheets

1.5.1. General Characteristics of Online Stores
1.5.2. Ecommerce Structure
1.5.3. The Importance of the Product Sheets
1.5.4. How to Create Them So That They Sell More

1.6. The UX Writing or How to Improve the User Experience Through Your Texts

1.6.1. Understanding UX Writing
1.6.2. What is UX Writing
1.6.3. Differences between UX Writing and Copywriting
1.6.4. Microcopy and UX Writing

1.7. UX Writingand Brand Engagement

1.7.1. Onboardings
1.7.2. Call to Action Buttons
1.7.3. Product Descriptions
1.7.4. Forms
1.7.5. Confirmation Messages
1.7.6. Password Recovery and E-mail Validation Messages.
1.7.7. Success Messages
1.7.8. Empty States
1.7.9. Timeout Messages
1.7.10. Frequently Asked Questions Guide
1.7.11 Error Messages

1.8. Inclusivity and Diversity in UX Writing

1.8.1. Importance of Accessibility in Our Texts
1.8.2. Audience Diversity and User Experience
1.8.3. The Role of Language in the User Experience
1.8.4. Guidelines for Writing Inclusive Texts

1.9. Accessibility and UX Writing

1.9.1. Importance of Accessibility in Texts
1.9.2. How to Make Our Texts Accessible
1.9.3. Screen Readers
1.9.4. The ALT attribute

1.10. UX Writer as a Specialization

1.10.1. UX Writer Profile
1.10.2. Required Skills
1.10.3. Useful Resources
1.10.4. Final Reflections

Module 2. Copywriting for Content Marketing and Social Networks

2.1. Understanding the New Way of Selling

2.1.1. What is Content Marketing?
2.1.2. Types of Content We Can Create
2.1.3. Articles
2.1.4. Interviews
2.1.5. Lists
2.1.6. News
2.1.7. Videos
2.1.8. Stories (Storytelling)
2.1.9. Success Stories
2.1.10 Guest Articles
2.1.11 Infographics, Statistics or Graphics

2.2. Tools to Generate Content Ideas

2.2.1. Specific Online Tools
2.2.2. Chat GPT
2.2.3. Topic Recycling
2.2.4. Content Curation
2.2.5. FAQ (Frequently Asked Questions)

2.3. Social Networks: Great Allies of Copywriting

2.3.1. Copywriting for Social Networks
2.3.2. Identifying the Competition
2.3.3. Know your Followers
2.3.4. Seek Opinions

2.4. Particularities of Each Social Network

2.4.1. Copy for Facebook
2.4.2. Copy for Instagram
2.4.3. Copy for Pinterest
2.4.4. Copy for TikTok

2.5. Copywriting for LinkedIn

2.5.1. The Copyin the Banner
2.5.2. The Copy in the Profile
2.5.3. TheCopy in the “About” Section
2.5.4. Types of Content to be Published
2.5.5. Other Aspects of the Professional Network

2.6. Copywriting for Audio and Video scripts

2.6.1. Audio or Video
2.6.2. Videopodcast: the Best of Both Worlds
2.6.3. How to Make Videos for Youtube
2.6.4. The Importance of Making a Podcast Script
2.6.5. How to Make a PodcastScript Step by Step
2.6.6. Measuring and Converting with PodcastStrategy

2.7. Copywriting for Blogs

2.7.1. Knowing Your Audience: What Would You Want to Read?
2.7.2. Which Words to Choose
2.7.3. How to Structure the Article
2.7.4. Which Images to Choose
2.7.5. How to Improve the SEO

2.8. Keywords for an SEO Strategy

2.8.1. Keyword  Sources
2.8.2. Keyword Research Tools
2.8.3. Organize Your Keyword Research
2.8.4. Search Intent
2.8.5. Buyer Journey
2.8.6. Analyze SERP

2.9. The Contingency Plan

2.9.1. Analysis of the Situation
2.9.2. Setting Objectives and KPI
2.9.3. Target Audience
2.9.4. Definition of Content Strategy
2.9.5. Channel Definition
2.9.6. Editorial Calendar
2.9.7. Measuring Results

2.10. Copy for Merchandising,  Packaging and Other Physical Formats

2.10.1. The Benefits of Copy in Physical Formats
2.10.2. Packaging and Labels
2.10.3. Advertising and Signage
2.10.4. Documentation and Invoices
2.10.5. Store, Office or Physical Location

Learn how to use GPT Chat to generate content ideas and incorporate it into your future projects"