Learn about the main marketing tools that you can apply in the industrial sector and position your brand in the market" 

Industrial markets are becoming increasingly complex, as they are globalized markets where differentiation is difficult, with increasingly well-informed and demanding customers, with reduced product and service life cycles, and with constant innovation processes. Marketing is a great instrument for creating value in industrial companies, in addition to being a key element for their competitiveness in the current environment. However, their contribution is often underestimated.

In order to compete in this sector, it is very important to have market information, create relationships and collaboration networks, therefore, information sources become a competitive advantage for the company. However, it is even more important to know how to communicate and share this information at all levels of the organization. 

It may seem that there are no major differences between consumer marketing (B2C) and industrial or business-to-business marketing (B2B). Although the principles for both are indeed the same, there are characteristic elements of industrial markets that make this distinction necessary. Some would be the time and process of the purchase; the parties interested in the purchase; the complexity of the offers; the smaller number of purchase and sale transactions, but also a higher volume, etc. 

This TECH Industrial Marketing aimed at computer engineers develops a global perspective of Industrial Marketing, offering a vision of the different areas: planning, positioning, brand power, sales force, customer relations and distribution network in the industrial sector, in order to improve and complete the development and training of students. 

In addition, this program has the advantage of being 100% online, which will allow students to distribute their study time, not being restricted by fixed schedules or having to move to another physical location, being able to access all the contents at any time of the day, balancing their work and personal life with their academic life. 

TECH uses practical resources as its main method of teaching to improve learning” 

This postgraduate certificate in Industrial Marketing contains the most complete and up-to-date educational program on the market. The most important features of the program include: 

• Practical cases presented by experts in information technology 
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional development
• Practical exercises where self-assessment can be used to improve learning
• Special emphasis on innovative methodologies in Industrial Marketing
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Become an expert in Industrial Marketing, improving your qualification with this program” 

Its teaching staff includes professionals from the field of IT, who bring to this program the experience of their work, as well as renowned specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training experience designed to train for real-life situations. 

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. This will be done with the help of an innovative system of interactive videos made by renowned experts. 

If you¡re looking for an academic opportunity to specialize in Industrial Marketing, this is the place for you"

A 100% online program that will be essential for you to combine your studies with the rest of your daily commitments"

By taking this postgraduate certificate in Industrial Marketing at TECH, IT professionals will have the opportunity to acquire exhaustive knowledge of the main marketing tools and techniques that can be used to position their brand in a market that is directed more towards other companies than towards end customers. In this way, the main objective is to offer student that higher qualification which will help them to position themselves as leading professionals in the sector. 

Reach your academic objectives in the field of Industrial Marketing by completing this postgraduate certificate” 

General Objectives

• Determine the keys to effective marketing in the industrial marketplace 
• Develop commercial management to create profitable and long-lasting relationships with customers 
• Generate specialized knowledge to compete in a globalized and increasingly complex environment 

Specific Objectives

• Determine the specifics of marketing in the industrial sector 
• Analyze what a marketing plan is, the importance of planning, setting objectives and developing strategies 
• Examine the different techniques to obtain information and learn from the market in the industrial environment 
• Manage positioning and segmentation strategies 
• Assess the value of services and customer loyalty 
• Establish the differences between Transactional Marketing and Relationship Marketing in industrial markets 
• Value the power of the brand as a strategic asset in a globalized market 
• Apply industrial communication tools 
• Determine the different distribution channels of industrial companies in order to design an optimal distribution strategy 
• Address the importance of the sales force in industrial markets 

A unique program that addresses the most innovative concepts in Industrial Marketing”