Specialize in Digital Marketing and carry the biggest video games of the future to success”

Audiovisual industries are growing. Streaming platforms, series, movies and video games and services and products consumed by hundreds of millions of people worldwide. They are an essential part of leisure time on a global level and the internet and digital environment have allowed all audiences to be interconnected.

Therefore, ensuring the success of an entertainment product in this complex situation is something that is difficult to achieve, especially in the specific field of video games, which requires specific knowledge to adequately disseminate and promote 
their products.

For this reason, Digital Marketing is a vital aspect for video games. Without an appropriate marketing strategy, the game can fail and not reach the proposed objectives, in turn, causing difficulties for the company.

This postgraduate certificate in Digital Marketing for Video Games offers its students the possibility to become true experts in the field, in such a way that they can progress professionally and work in the big companies of the industry, helping them to reach success with their new video games.

This postgraduate certificate is what you need to achieve success in the video game industry”

This postgraduate certificate in Digital Marketing for Video Games contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in marketing applied to video games
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Access to content from any fixed or portable device with an Internet connection

Digital Marketing is vital for the success of a video game: specialize and make yourself an indispensable employee in your company”

The program’s teaching staff includes professionals from the sector who contribute their work experience to this program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive learning programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

If you want to enter the video game industry, this program is what you need"

Don’t wait any longer: with this postgraduate certificate you will go far"

The main objective of this postgraduate certificate in Digital Marketing for Video Games is to offer its students the skills required to progress professionally and become great experts in the subject, in such a way that they can work in the most famous companies in the industry thanks to the new skills that they will have acquired. Therefore, TECH priority is to help students achieve their goals and with this postgraduate certificate you will be able to do so. 

You will achieve all your professional goals with this postgraduate certificate in Digital Marketing for Video Games” 

General Objectives

• Learn to get involved in international environments when the dominant language is English
• Know all the terminology related to the world of video games in order to contribute with a better level of integration in global work teams
• Master the most important marketing and communication techniques that can be applied to video games
• Make the video game for which the marketing plan is developed successful

Specific Objectives

• Have English proficiency for oral presentations, daily interactions and teamwork
• Develop skills for getting involved in telephone conversations or face-to-face and virtual meetings in English
• Address common topics in the industry such as violence, sedentary lifestyle or mental health
• Gain an in-depth understanding of different current operating systems and the particular language of each one
• Reflect on digital transformation from the point of view of business innovation, financial and production management, marketing and human resources management
• Analyze the functioning of the governance and management of Information and Communication Technologies and the rules that govern it
• Gain in-depth knowledge of the service management system, knowing the basic principles of UNE-ISO/IEC 20000-1, the structure of the ISO/IEC 20000 series of standards and the requirements of the Service Management System (SMS)

The best video game companies in the world will want to work with you”