Content and influencer marketing, promotional actions, d-commerce strategies... With this program you will master all these techniques through a 100% online training that will elevate your talent to the top of the industry"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success”

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.   

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The Postgraduate certificate in Communication and Marketing Data Analysis through Artificial Intelligence is a tailor-made program that is taught in a 100% online format, so you can choose the time and place that best suits your availability, schedule and interests. A program that takes place over 6 weeks and is intended to be a unique and stimulating experience that lays the foundation for your professional success.

TECH offers you a complete and advanced approach, preparing you to lead in a constantly evolving digital environment"

Syllabus

The Postgraduate certificate in Communication and Marketing Data Analysis through Artificial Intelligence will immerse entrepreneurs in a fascinating world of technological and strategic possibilities. In this way, the transformative power of Artificial Intelligence in Data Analytics will be covered. In fact, professionals will examine the use of Big Data, data visualization and the construction of predictive models, fundamental tools to decode the complexities of the market.

The syllabus will also dive into the art of turning data into knowledge, focusing on its direct application in market research, precise segmentation of target audiences and intelligent optimization of marketing strategies. In addition, meticulous attention will be paid to measuring return on investment, providing graduates with the ability to not only make informed decisions, but also to track and evaluate the real impact of each strategy implemented.

In this sense, the program will awaken curiosity, challenge traditional perceptions and prepare a whole generation of experts trained to conquer the Marketing and Communication landscape, with the valuable addition of Artificial Intelligence at their fingertips.

TECH has conceived this qualification using the revolutionary Relearningmethodology, with the objective of enhancing the optimal assimilation of the educational materials. This approach will make it easier for students to strengthen their understanding by reiterating key points through a wide range of multimedia formats at the cutting edge of technology. This dynamic combination will not only help to reinforce knowledge, but will also stimulate continuous and natural growth.

This Postgraduate certificate in Communication and Marketing Data Analysis using Artificial Intelligence takes place over 6 weeks and is divided into 1 module:

Module 1. Communication and Marketing Data Analysis for Decision Making

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Communication and Marketing Data Analysis through Artificial Intelligence in a totally online way. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Communication and Marketing Data Analysis for Decision Making

1.1. Specific Technologies and Tools for the Analysis of Communication and Marketing Data
1.2. AI Applications in the Analysis of Large Volumes of Marketing Data
1.3. Tools for Data Visualization and Reporting of Campaigns and Communications with AI
1.4. Application of AI in Market Research
1.5. Predictive Analytics in Marketing for Decision Making
1.6. Market Segmentation with AI
1.7. Marketing Strategy Optimization with AI
1.8. AI in Marketing ROI Measurement
1.9. Success Stories in Data Analytics with AI
1.10. Challenges and Ethical Considerations in AI Data Analysis

This Postgraduate certificate is not only presented as an investment in knowledge, but also as the path to become the pioneer that will shape the digital marketing landscape of the future"