You are only 12 months away from mastering the basics of neuromarketing and being able to succeed in the business world due to the high degree of specialization that you will obtain with this Executive Master's Degree”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary. 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

TECH's team of experts has invested dozens of hours in the design of this Postgraduate certificate, in order to create a program adapted to the specifications of the sector and the profession. In addition, they have included diverse additional material, which will be presented in different formats: detailed videos, research articles, additional readings, self-knowledge exercises, case studies based on real situations and much more! All presented in a convenient and accessible 100% online format, compatible with any electronic device with an Internet connection.

A program adapted to your needs: no fixed schedules or on-site classes, in addition to allowing you to access the Virtual Campus from any device with an Internet connection”

Syllabus

The development of the syllabus of this Postgraduate certificate in Advanced Digital Marketing Techniques and Strategies has been carried out by the teaching staff in order to offer graduates the most realistic and up-to-date syllabus possible in the sector. Therefore, when you access this program you will find a highly enabling program, aimed at professionals who want to elevate their career to the pinnacle of advertising and online communication.

Throughout the 150 hours in which it is developed, they will have access to multiple supplementary material, among which are various case studies, thanks to which you can implement their management skills, being able to improve, in less time than they think, their competencies and leadership skills exponentially. It is, therefore, a unique opportunity to immerse yourself in an exhaustive way in a syllabus adapted to the needs of the business sector, which will favor your decision making with greater rigor in uncertain or complex environments.

A plan designed for professionals, focused on their professional improvement and that will prepare the graduate to achieve excellence in the field of marketing management of any company. A program that understands their needs and those of their organization through innovative content based on the latest trends, and supported by the best educational methodology, which will give them the skills to solve critical situations in a creative and efficient way.

This Postgraduate certificate is developed over 6 weeks and is divided into 1 module:

Module 1. Advanced Digital Marketing Techniques and Strategies

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Advanced Digital Marketing Techniques and Strategies completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time. 

Module 1. Advanced Digital Marketing Techniques and Strategies 

1.1. Managing Digital Business

1.1.1. Competitive Strategy in the Face of the Growing Digitalization of the Media
1.1.2. Designing and Creating a Digital Marketing Plan
1.1.3. Digital Media Planning and Contracting
1.1.4. ROI Analysis in a Digital Marketing Plan

1.2. Digital Marketing to Reinforce a Brand

1.2.1. Branded Content and  Storytelling
1.2.2. Hypersegmentation
1.2.3. Videomarketing
1.2.4. Social Sales

1.3. Defining the Digital Marketing Strategy

1.3.1. Closed Loop Marketing
1.3.2. Continuous Loop Marketing
1.3.3. Multichannel Marketing

1.4. Digital Marketing to Attract and Retain Customers

1.4.1. Hypersegmentation and Micro-Localization
1.4.2. Loyalty and Engagement Strategies using the Internet
1.4.3. Visitor Relationship Management

1.5. Digital Marketing Trends

1.5.1. Digital Neuromarketing
1.5.2. Avatar Marketing
1.5.3. Bluecasting

1.6. Managing Digital Campaigns

1.6.1. Display Advertising and Rich Media
1.6.2. Multi-Platform, Multi-Segment, Multi-Personalization Campaigns
1.6.3. Advertising on Digital Television

1.7. Online Marketing Plan

1.7.1. Online Research
1.7.2. Creating an Online Marketing Plan
1.7.3. Configuration and Activation
1.7.4. Launch and Management

1.8. Blended Marketing

1.8.1. Integrating on and off actions
1.8.2. Personalize and Segment
1.8.3. Improve the User Experience

You will learn the most innovative and effective segmentation and personalization tools for Blended Marketing campaigns in today's digital environment”