Do not miss this high-level program that will allow you to grow and position yourself as an expert journalist in communication and Business Strategy ”

The content of this postgraduate diploma in Business Strategy is designed to promote the development of professional journalist skills to enable more rigorous decision-making in uncertain environments.

Throughout this program, journalists will analyze a multitude of practical cases through individual work and teamwork. It is, therefore, an authentic immersion in real situations related to Business Strategy .

This postgraduate diploma deals in depth with the different types of strategies that can be generated within the company at a communicative level and that can give great results at various levels. All this from a global, international and innovative perspective. 

A plan designed for you, focused on improving your career and preparing you to achieve excellence in the field of Business Strategy . A program that understands both yours and your company's needs through innovative content based on the latest trends and supported by the best educational methodology and an exceptional faculty, which will provide you with the skills to solve critical situations creatively and efficiently. 

Furthermore, the 100% online format of the program allows the student to manage their own studies, without the inconvenience of traveling to an education center for classes.

Good communication is crucial for the success of a company. With programs like this one, journalists learn how to design successful business strategies and boost the results of their activities”

This postgraduate diploma in Business Strategy contains the most complete and up-to-date academic program on the market. The most important features include: 

• Case studies presented by experts in journalism and political communication
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• New developments in Political Communication
• Practical exercises where a self-assessment process is carried out to improve learning
• Special emphasis on innovative methodologies in Journalism and Political Communication
• The interactive learning system based on algorithms for decision making on the situations posed in Journalism and Political Communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

A program full of theoretical and practical material specially designed to lead journalists to success in their daily practice"

The program includes, in its teaching staff, professionals belonging to the field of journalism and communication, who contribute their work experience to this program, as well as recognized specialists from leading societies and universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training program designed to train in real situations.

This program is designed around Problem Based Learning, whereby the student must try to solve different professional practice situations that arise during the course. For this purpose, the professional will be assisted by an innovative interactive video system developed by renowned experts in the field of Business Communication and with great experience.

Communication is the key to leading a political organization to success. Learn how to design successful Political Marketing strategies with this postgraduate diploma that TECH puts in your hands"

The Journalism professionals who practice as experts in Business Strategy must know the most innovative formulas to practice their profession"

TECH's objective is to train highly qualified journalism professionals for their professional development and career advancement. An objective that is complemented in a global manner, with the promotion of human development that lays the foundations for a more responsible and committed society, a better society. In this postgraduate diploma, this objective is brought to fruition by providing the tools required to face the challenge of creating a strategic planning of business communication. A goal that you will be able to achieve thanks to a highly intensive and detailed course.  

Don't miss this great educational opportunity and become a successful professional in Business Communication. You will enter a booming sector" 

General Objectives

• Knowledge of the fundamentals of management, strategy, marketing and communication
• Understand the functioning of companies and their communication strategies 
• Know the objectives and tools ofmarketing and business communication 

Specific Objectives

Module 1 Management and Strategy of Companies and Organizations

• Learn about General Management and its functions 
• Study the concept of management development and leadership  
• Describe the elaboration of a strategic plan 
• Knowledge of the concept of strategic management 
• Review the characteristics and peculiarities of digital strategy, corporate strategy and technology strategy 
• Develop the implementation of the strategy 
• Acquire in-depth knowledge of financial management 
• Review all necessary aspects of strategic human resources management

Module 2 Corporate Communication 

• Learn how communication works and is managed in organizations 
• Analyze trends in business communication
• Study advertising communication 
• Study the effects of commercial and advertising communication 
• Learn about communication in times of crisis 
• Study about digital reputation 
• See the basics of internal communication 
• Know what branding is and how it is developed 
• Learn what a comprehensive communication plan is and how it should be developed 
• Learn about organizational design and structure

Module 3 Organizations: Crisis Management and Social Responsibility

• Define corporate social responsibility 
• Study what social responsibility is within an organization 
• See how reputation, risk and crisis management is performed 
• Recognize conflicts in organizations 
• Study about lobbies and pressure groups and negotiation 
• Know what a brand strategy is 

Module 4 Marketing and Institutional Communication     

• Analyze political action in institutions 
• Understand what institutional marketing and public communication is and how it works 
• Develop institutional communication strategies 
• Know how the institutional political agenda is planned 
• Study how a governmental communication is carried out and the concept of open government 
• Analyze communication in democracies and what is digital democracy 
• Learn what social responsibility is and how it works in the institutions

TECH provides you with the latest content in the industry with one objective in mind: to help you achieve all your professional goals"