Learn everything you need to know about communication in the fashion industry and become a top professional"

The contents of this postgraduate certificate are directed by professionals in the fields of communication and journalism who work in companies in the fashion and beauty sector. This teaching team pours into this program their experience and, therefore, their realistic and close vision of the professional reality, in a conscious and proactive way. 

Throughout the course, all the aspects that directly influence the creation of an effective digital environment that is capable of attracting traffic/audience to fashion brands, either offline or online and with a desired positioning, will be discussed and analyzed. This way, you will achieve greater visibility for the brand and boost its commercial results. All this knowledge will be very useful both in your work in specialized media and in press offices, because it will allow you to choose the most effective techniques according to your objectives and strategies.  

A journey that will take students to learn in depth the most effective and efficient ways to create social content for companies in this field and its proper planning, also generating content trees, press releases, blog articles and any other piece that helps to strengthen the brand message. All this without neglecting the importance of measurement as a vehicle for recognizing whether techniques are working or not. 

Another key to the success of this program is the possibility of being the student themselves who decides how they organize their learning: from the time, to the place and intensity of study. This ensures from that this program is fully compatible with your personal and professional life. So that you never lose motivation. 

In this sense, the program is 100% online, although you will be able to download the contents, to continue offline if you wish. You will also have access to illustrative videos, review audios, an online library with complementary material and the help and support of your tutor throughout the process.

This program will allow you to improve your skills and become a successful journalist”

This postgraduate certificate in Communication Techniques in the Fashion, Beauty and Luxury Ecosystem contains the most complete and up-to-date educational program on the market. The most important features include:

• The development of case studies presented by experts in fashion, beauty and luxury journalism
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• Latest news in fashion, beauty and luxury journalism
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies in fashion, beauty and luxury journalism and communication
• Algorithm-based interactive learning system for decision-making in situations focused on journalism and digital communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Learn in a transversal way the functioning of the world of communication in the fashion industry and become a professional more prepared to work both in the media and in press offices"

The program includes professionals belonging to the field of journalism and communication in its teaching staff, who bring their work experience to this course, along with recognized specialists from prestigious reference societies and universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. To do so, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts in the field of fashion, beauty and luxury journalism.

TECH offers you the best educational programin the market in fashion journalism and communication. All you have to do is put the will to study"

Become an excellent journalist and learn to move successfully, enhancing your relationship with companies in the fashion industry"

This postgraduate certificate will provide you with the essential knowledge and techniques to efficiently manage the communication field in companies of the fashion industry, either as part of a media or as a collaborator in a press office. A program that will enable you to lead and manage projects of lesser or greater intensity and complexity, with the ability to intervene and plan smoothly and to develop successfully in all fields in which this action takes place. After completing this program, you will be able to implement effective strategies specially designed for the fashion industry and, therefore, you will be a much more competent professional.

This program is not only designed for working journalists, but also for those who work in the press offices of companies in the sector and who want to update and enhance their knowledge"

General Objectives

• Have a comprehensive and professional vision of the communication environment in the fields of fashion, luxury and beauty, identifying the particularities of the sector, as well as its impact and repercussion on the business fabric as a whole
• Acquire basic and advanced knowledge in order to be able to generate new communication ecosystems in relation to fashion
• Enhance your management, analysis, creativity and leadership skills as the main competencies to grow within the industry
• Develop excellent reporting and communication skills, both spoken/verbal and written/non-verbal
• Obtain the necessary ethical responsibility 
• Develop critical thinking skills 
• Generate a competitive communication strategy within the industry by knowing in depth the dynamics of communication, the fashion business and the determining components
• Identify opportunities and be able to evolve by looking at one's own work
• Generate a social impact and direct public opinion with ethical and professional responsibility
• Improve skills in decision-making thanks to observation, analysis, interpretation and action in relation to the professional criteria and the elaboration of critical reports
• Understand and be able to execute the communication process in an effective way, adapting it to each channel, company profile and public objective

Specific Objectives

• Build a digital environment capable of attracting traffic/audience to your fashion brand, either offline or online, with a desired positioning
• Generate a content tree and consistent content throughout the Bio
• Write a press release, blog or tell a story that identifies your brand ecosystem
• Adapt the results and generate a new ecosystem
• Recognize and replicate the style of communication in the fashion and beauty environment

A complete program that will allow you to fully introduce you to all the techniques and tactics that make communication successful for fashion companies"