Advertising agencies are looking for professionals like you, capable of directing the most creative campaigns of the moment and that reach the public's interest”

One of the main characteristics in art direction is the ambition to constantly improve in their work, knowing exploring the limits of communication to surprise and catch the receiver of your message. As such, the art director is a sort of craftsman who kneads a message to make it palatable to the consumer. With the program, we aim to instil in the students the seeds for concern towards the field of graphic design advertising and art direction in order to never stop improving as a visual communicator.

In this way, this TECH postgraduate certificate makes a complete and concrete review of the most innovative concepts and strategies of advertising art direction, which will enable students to exercise in any of the creative work of advertising agencies with solvency and security.

Thus, through the didactic methodology of this program, students are offered the possibility of learning in a contextual way, in a real work scenario, thanks to the multitude of practical exercises and interactive and multimedia activities that will favor their learning and improve their skills in this field.

In addition, this postgraduate certificate has the advantage of being offered in a 100% online format, which will favor a study tailored to the students, since they themselves will be the ones who organize their study time, being able to combine it freely with the rest of their daily obligations.

Become an expert in Advertising Creativity and get your ads to be among the most recognized in the country"

The postgraduate certificate in Advertising Creativity: Art Direction contains the most complete and up-to-date program on the market. The most important features include:

• The use of the latest technology in e-learning software
• The teaching system, intensely visual, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical case studies presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Self-regulated learning, which makes the program completely compatible with other commitments
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: Questions to the expert, discussion forums and knowledge
• Communication with the teacher team and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Complementary resource banks that are permanently available

With a methodological design based on proven efficient teaching techniques, this innovative postgraduate certificate will use a range of didactics approaches to allow you to learn in a dynamic and effective way”

The program’s teaching staff includes professionals from sector who contribute their work experience to this program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professionals must try to solve the different professional practice situations that are presented throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Specialize in art direction and open new paths to your professional progress in the advertising field"

The realization of the multiple case studies offered by this postgraduate certificate will allow you to consolidate the theoretical concepts to apply them to your daily practice"

This TECH postgraduate certificate aims to provide journalists and communicators with specialized knowledge on art direction in the advertising field, so that students can develop their most creative side and be able to direct the best advertising campaigns of the moment. A program that seeks to develop the necessary skills in students to successfully access today's competitive job market.

Develop the creative skills necessary to design competitive advertising campaigns”

General Objective

• Acquire the necessary knowledge to carry out an adequate advertising communication using the most advanced tools 

Specific Objectives

• Understand the nature and communicative potential of images and graphic design
• Know the creative advertising process
• Prepare advertising pieces in due time and form according to the specifications of the different advertising and public relations genres
• Have skills to perform the professional role of art director within an advertising agency or an advertising department of a company or institution
• Participate in the creation of audiovisual advertising
• Encouraging creativity and persuasion through different media and communication media

If you wish to access a managerial position in the field of nursing management, do not miss the opportunity to perform this program"