Film and television have their own rules and procedures for producing, distributing and exhibiting any audiovisual work"

Audiovisual Management and Promotion is a process that has adapted to the innovation of cinema to meet the needs of the consumer. A communication, advertising and marketing campaign helps to visualize the productions, which is why the films are screened in different countries due to the public's clamor. On the other hand, digital platforms such as Netflix have revolutionized the way in which series, documentaries and movies are viewed, becoming a reference for other companies to adopt their market model and enter this medium.

As a result, the industry has become more competitive and demanding of integral professionals, capable of producing and managing a project in all its aspects. In this way, game designers interested in the film industry can bring a fresh perspective to the constant problems of the sector. In this sense, with this postgraduate certificate, students will learn the keys to ensure that the films and series in which they work compete among the best in the industry, receiving high ratings and placing them in the top of the world's most watched.

In addition to the above, the agenda covers topics such as audiovisual distribution, the structure of distribution companies, market research and even the use of social networks as a method of promotion. To all of them we must add film marketing, which is indispensable from the first day of shooting a film and, many times, does not end when it is shown in a movie theater. One company that employs this type of strategy to perfection is Disney, which turns its characters into a brand and then markets them in different objects that attract the attention of children.

At the end of the program, the student, as a videogame developer and designer, will know the executive production strategies in the development and subsequent distribution of audiovisual projects. Thus, representing a complete and integral work profile.

New consumer needs are focused on always having access to the series and movies they want to watch" 

This postgraduate certificate in Management and Promotion of Audiovisual Products contains the most complete and up to date educational program on the market. The most important features of the program include:

• Practical cases studies are presented by experts in Design
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies for the Management and Promotion of Audiovisual Products
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Access to content from any fixed or portable device with an Internet connection

Online subscription platforms, such as Netflix or Amazon Prime, have changed the way entertainment is accessed"

It includes, in its teaching staff, professionals belonging to the field of design, who bring to this program the experience of their work, as well as recognized specialists from prestigious societies and universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training experience designed to train for real life situations.

This program is designed around Problem Based Learning, whereby the student must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.  

Conducting research on users' consumption habits helps determine the best way to distribute a film"

Merchandising has become a widely used tool to generate more profit with a movie"

In the postgraduate certificate in Management and Promotion of Audiovisual Products, video game designers will learn a new way of understanding the entertainment industry. In this way, they will acquire the necessary knowledge to work successfully in the cinematographic field, analyzing, managing and controlling the products in which they collaborate. Likewise, they will decide the marketing strategy that best suits the needs of the production and the distribution channel in which they will achieve greater visibility. They will also identify the advantages and disadvantages of using film festivals as a marketing medium. 

Film festivals play an indispensable role in the distribution and exhibition chain of a film"

General Objectives

• Learn the working protocols in the area of management in the audiovisual sector
• Know the different channels and techniques for promoting an audiovisual production

Specific Objectives

• Know the fundamental concepts governing the distribution, marketing and dissemination of an audiovisual product in contemporary society
• Identifying the different audiovisual exhibition windows and monitoring amortizations
• Knowledge of executive production strategies in the development and subsequent distribution of audiovisual projects
• Identify the marketing design of an audiovisual production through its impact on the different contemporary audiovisual media
• Know the history and contemporary problems of film festivals
• Identify the different categories and modalities of film festivals
• Analyze and interpret the economic, cultural and aesthetic logics of film festivals at local, national and global levels

With the advent of the Internet, the world of audiovisual distribution has completely changed"