Political Marketing has been advancing in leaps and bounds in recent years. This forces communication professionals to update their knowledge to exercise their profession with a higher success rate"

The content of this Postgraduate diploma in Political Marketing is designed to promote the development of professional journalism skills to enable more rigorous decision-making in uncertain environments.

Throughout this program, journalists will analyze a multitude of practical cases through individual work and team-work. It is, therefore, a real immersion in real Political Marketing situations.

This Postgraduate diploma deals in depth with communication strategies for a good electoral campaign and is designed to train true communicators who understand the Political Marketing from a strategic, international and innovative perspective.

An academic plan with the students in mind, focused on their professional improvement and that prepares them to achieve excellence in the field of Communication and Political Marketing. A program that understands their needs and those of their business environment and offers innovative content based on the latest trends and supported by the best educational methodology and an exceptional faculty, which will provide competencies to solve critical situations in a creative and efficient way.

Furthermore, the 100% online format of the course allows the student to manage their own studies, without the inconvenience of traveling to an academic center.

This program will allow you to improve your skills and become a professional of the Political Marketing”

This Postgraduate diploma in Political Marketing contains the most complete and up-to-date academic program on the market. The most important features of the program include:

• Case studies presented by experts in journalism and political communication
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• New developments in Political Communication
• Practical exercises where a self-assessment process is carried out to improve learning
• Its special emphasis on innovative methodologies in Journalism and Political Communication
• The interactive learning system based on algorithms for decision making on the situations posed in Journalism and Political Communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

TECH offers you the best training in Political Marketing of the current market. You only have to bring your enthusiasm to study”

The program includes, in its teaching staff, professionals belonging to the field of journalism and communication, who bring to this training the experience of their work, as well as recognized specialists from prestigious reference societies and universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training program designed to train in real situations. 

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system developed by renowned experts in the field of Journalism and Political Marketing.  

Communication is the key to take a Political Organization towards success. Learn how to design successful strategies of Political Marketing with this Postgraduate diploma that TECH puts in your hands"

Journalism professionals who work as experts in Political Marketing must know the latest formulas in order to exercise their profession”

The entire syllabus of this Postgraduate diploma has been designed by a team of reference professionals in the area of Political Marketing who, aware of the relevance of current training in this field as a means to delve into the area of knowledge, they have established a comprehensive syllabus designed especially to educate professionals in the art of Political Marketing. As a result, after completing the training, the student will be much better prepared to work in this field in a more autonomous and competent manner.

A deep and complete syllabus designed for the best professional: you"

Module 1. Society, Citizenship and Politics

1.1. Citizens and Society

1.1.1. Concept of Society
1.1.2. Citizen's Rights and Duties
1.1.3. Types of Citizens

1.2. Social Change

1.2.1. Concept of Social Change
1.2.2. Factors of Social Change
1.2.3. Social Change Transformation

1.3. Citizen Participation

1.3.1. Social and Citizen Participation
1.3.2. Collective Decision Making
1.3.3. Forms of Citizen Participation

1.4. Public Opinion

1.4.1. Forms of Public Opinion
1.4.2. Pressure Groups
1.4.3. Population Groups in Public Opinion

1.5. Society, Politics and Power

1.5.1. Power in Society
1.5.2. Reality of Politics
1.5.3. Political Behavioral Factors

1.6. Ideologies and Political Action

1.6.1. Concept and Dimensions of Ideology
1.6.2. Ideological Groups
1.6.3. Manifestations of Ideology

1.7. Dimensions of Politics

1.7.1. Political Regimes
1.7.2. Political Systems
1.7.3. Public Policy Factors

1.8. Political Systems

1.8.1. Concept and Characteristics
1.8.2. Types of Policy Systems

1.9. Democracy: Representation and Participation

1.9.1. Definition of Democracy
1.9.2. Types of Democracy
1.9.3. Levels of Citizen Participation

1.10. International Political Scenarios

1.10.1. Policy Scenarios in Europe
1.10.2. Policy Scenarios in North America
1.10.3. Policy Scenarios in Central America
1.10.4. Policy Scenarios in Latin America

Module 2. Strategic and Operational Marketing

2.1. Fundamentals of Marketing

2.1.1. The Concept of Marketing
2.1.2. The Basic Elements of Marketing
2.1.3. Marketing Activities in Companies

2.2. Marketing Management

2.2.1. The Concept of Marketing Management
2.2.2. New Trends in Marketing
2.2.3. A New Marketplace: Consumer and Business Capabilities
2.2.4. Holistic MK Orientation
2.2.5. Update on the 4Ps of Marketing
2.2.6. Marketing Management Tasks

2.3. The Function of Strategic Marketing

2.3.1. The Concept of Marketing Strategic
2.3.2. Concept of Strategic Marketing Planning
2.3.3. Stages in the Process of Strategic Marketing Planning

2.4. Marketing Strategy Dimensions

2.4.1. Marketing Strategies
2.4.2. Types of Marketing Strategies

2.5. Marketing Mix

2.5.1. Marketing Mix Concept
2.5.2. Product Strategies
2.5.3. Pricing Strategies
2.5.4. Distribution Strategies
2.5.5. Communication Strategies

2.6. Marketing Digital

2.6.1. Digital Marketing Concept
2.6.2. Marketing Strategies in Digital Marketing

2.7. Inbound Marketing

2.7.1. Effective Inbound Marketing
2.7.2. The Benefits of Inbound Marketing
2.7.3. Measuring the Success of Inbound Marketing

2.8. Developing the Marketing Plan

2.8.1. Marketing Plan Concept
2.8.2. Situation Analysis and Diagnosis
2.8.3. Strategic Marketing Decisions
2.8.4. Operating Marketing Decisions

2.9. Managing Marketing Groups

2.9.1. Marketing Groups
2.9.2. The Creation of Marketing Groups
2.9.3. Guidelines for Managing a Marketing Group
2.9.4. The Future of Marketing Groups

2.10. Social Business

2.10.1. Web 2.0 Strategic Vision and its Challenges
2.10.2. Convergence Opportunities and ICT Trends
2.10.3. How to Monetize Web 2.0 and Social Media
2.10.4. Mobility and Digital Business

Module 3. Political Marketing

3.1. Marketing Social

3.1.1. Marketing Social
3.1.2. Socially Responsible Marketing
3.1.3. Social Cause Marketing

3.2. Introduction to Political and Electoral Marketing

3.2.1. Political Marketing
3.2.2. Election Marketing
3.2.3. Political Market Components

3.3. Citizens

3.3.1. Social Organizations
3.3.2. Organizations and Parties
3.3.3. Affiliates and Supporters

3.4. Social and Political Research

3.4.1. Contents of Social and Political Research
3.4.2. Social Research Techniques
3.4.3. Results of Social and Political Research

3.5. Diagnosis of the Social and Political Situation

3.5.1. Analysis of Social and Political Demand
3.5.2. Analysis of Political Offers
3.5.3. Social and Political Expectations

3.6. Political Marketing Plan

3.6.1. Introduction
3.6.2. Advantages of the Political Marketing Plan
3.6.3. Stages of the Political Marketing Plan

3.7. Analysis of the Political Organization

3.7.1. Internal Analysis of the Political Organization
3.7.2. Analysis of Political Competition
3.7.3. Social and Political Environment Analysis
3.7.4. SWOT Political Organization

3.8. Objectives and Strategies of the Political Marketing Plan

3.8.1. Definition of Objectives
3.8.2. Determination of Strategies

3.9. Political Strategy Action Plan

3.9.1. Action Plan Contents
3.9.2. Action Measurement Criteria
3.9.3. Monitoring Indicators

3.10. Implementation of the Political Marketing Plan

3.10.1. Management Committee Tasks
3.10.2. Execution of the Action Plan
3.10.3. Plan Contingencies: Contingencies

Module 4. Leadership and Personal Communication

4.1. Communication and Leadership

4.1.1. Leadership and Leadership Styles
4.1.2. Motivation
4.1.3. Skills and Abilities of the Leader 2.0

4.2. Interpersonal Communication

4.2.1. Body Language
4.2.2. Assertive Communication
4.2.3. Interviews

4.3. Personal and Influential Skills

4.3.1. Impact and Influence
4.3.2. Stress Mastery
4.3.3. Time Management

4.4. Strategic Leadership

4.4.1. Leadership Models
4.4.2. Coaching
4.4.3. Mentoring
4.4.4. Transformational Leadership

4.5. Public Speaking and Spokesperson Training

4.5.1. Interpersonal Communication
4.5.2. Communication Skills and Influence
4.5.3. Barriers to Personal Communication

4.6. Power in the Organization

4.6.1. Power within Organizations
4.6.2. Structural Power Sources
4.6.3. Political Tactics

4.7. The Managerial Role and CSR

4.7.1. Strategic Vision and Corporate Social Responsibility
4.7.2. Systems and Models for Implementing CSR
4.7.3. Organization of CSR Roles and Responsibilities

4.8. Emotional Intelligence

4.8.1. Emotional Intelligence and Communication
4.8.2. Assertiveness, Empathy, and Active Listening
4.8.3. Self-Esteem and Emotional Language

4.9. Psychological Profile of the Candidate

4.9.1. Psychology of Leadership
4.9.2. Politicians' Personality Typology
4.9.3. Expectations About the Ideal Candidate

4.10. Personal Branding

4.10.1. Strategies to Develop Personal Branding
4.10.2. Personal Branding Laws
4.10.3. Tools for Creating Personal Brands

You’re just one click away from a world-class academic immersion"