Learn to know and recognize the consumption flows of the audiovisual public and bring to your work the ability to generate successful products in this sector"

Any audiovisual product is born with the objective of being consumed by an audience. This becomes the challenge that moves the entire construction of the project and is configured dynamically on each occasion.

This dynamism is based on the changing consumption flows that the public shows over time and that define the tastes of the different sectors. The audiovisual product is forced to adapt to these scenarios constantly in order to have the capacity to reach the desired objectives.

Throughout this specialization we will analyze how this behavior of the public and audiences is configured and what the adjustments and adaptations are that the professional of this sector must carry out to create competitive and quality products. 

The inevitable dictatorship of audiences unveiled in all aspects that the audiovisual professional must know in order to compete”

This postgraduate diploma in Audiences and Reception of the Audiovisual Product    offers you the characteristics of a of high-level technological and educational program. These are some of its most notable features:   

• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical cases presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Autonomous learning: full compatibility with other occupations
• Practical exercises for self-evaluation and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Availability of content from any device, fixed or portable, with Internet connection
• Supplementary documentation databases are permanently available, even after the program

A contextualized and real educational program that will allow you to put your learning into practice through new skills"

Our teaching staff is made up of working professionals. In this way TECH ensures to offer you the updating objective it intends. A multidisciplinary team of professors trained and experienced in different environments, who will develop theoretical knowledge in an efficient way, but, above all, will bring their practical knowledge derived from their own experience to the course: one of the differential qualities of this training.

This mastery of the subject is complemented by the effectiveness of the methodology used in the design of this course. Developed by a multidisciplinary team of e-Learning experts, it integrates the latest advances in educational technology. In this way, students will be able to study with a range of convenient and versatile multimedia tools that will give them the operational skills they need for their qualification.

The design of this program is based on Problem-Based Learning: an approach that views learning as a highly practical process. To achieve this remotely, TECH will use telepractice: with the help of an innovative interactive video system and Learning from an Expert, the student will be able to acquire the knowledge as if they were facing the scenario they are learning at that moment. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way.

The qualification in Audiences and the Reception of the Audiovisual Product is a specialization of high interest for the professional in this field"

A practical and real program that will allow you to advance gradually and safely"

The objectives that TECH proposes in each of its educational programs are focused on achieving a global impulse to the development of its students, not only in the academic field, in which the highest quality standards are set, but also in the personal field. To this end, TECH offers a stimulating and flexible educational development that allows students to achieve the satisfaction of completing their goals in an effective manner. 

Learn in an efficient and stimulating way and achieve your professional goals with the quality of a high-impact program”

General Objectives

• Know how consumption flows work in the audiovisual product
• Study about audiences and their power in the audiovisual product
• Develop the different aspects of the reception of audiovisual products

Specific Objectives

Module 1. Cultural Industries and New Communication Business Models 

• Study the transformations that have taken place in the cultural industries in the supply and consumption of digital networks, in their economic, political and socio-cultural aspects
• Delve into the challenges that the digital environment has posed to the business models of journalistic companies and other traditional cultural industries
• Analyze and design innovative strategies that contribute to the improvement of management and decision-making processes, as well as to the development of information products in line with the needs of audiences and advertisers
• Understand the changes in the processes of organization and management of strategic, human, material and technical resources of new businesses in the digital environment

Module 2. Management and Promotion of Audiovisual Products 

• Know the fundamental concepts governing the distribution, marketing and dissemination of an audiovisual product in contemporary society
• Identify the different audiovisual exhibition windows and monitoring amortizations
• Knowledge of executive production strategies in the development and subsequent distribution of audiovisual projects
• Identify the marketing design of an audiovisual production through its impact on the different contemporary audiovisual media
• Know the history and contemporary problems of film festivals
• Identify the different categories and modalities of film festivals
• Analyze and interpret the economic, cultural and aesthetic logics of film festivals at local, national and global levels

Module 3. The Audiovisual Audience 

• Know, at a theoretical level, the currents of studies dedicated to audiovisual reception
• Identify the differences between the different approaches to the study of audiovisual reception and the current state of the art
• Understand the functioning of social networks as a fundamental part of today’s audiovisual environment
• Understand the links between audience and content
• Have the ability to understand the transformations resulting from digitization

Module 4. Cinema, Television and Contemporary Society

• Identify the main trends in contemporary representational models in television and cinema
• Develop critical reasoning when facing the processes of creation and analysis of the different modes of representation in audiovisuals
• Distinguish and study the socio-cultural processes and their impact on the representational procedures of audiovisual products
• Understand and critically analyze contemporary cinematographic productions from a social, cultural and aesthetic perspective
• Learn the theoretical and methodological foundations to analyze cinema and television as generators of social representation and production of meanings
• Acquire the ability to distinguish and critically analyze the mutations that occur in contemporary cinema and television, in their social context and cultural dimension

We boost your professional growth with this postgraduate diploma in Audiences and Reception of the Audiovisual Product  , supporting your development with educational products of the highest quality”